Experience

CAIA Cosmetics

• Sweden
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Influencer marketing & PR

  • Oct 2022 - Present

  - TikTok Collaborations Lead with Micro and Macro influencers in Germany, Great Britain, Netherlands, Italy, France, Denmark, Norway and Finland.- Establish and maintain regular communication between the brand and influencer partners, actively source and negotiate new influencer partnerships- Create an advanced and comprehensive influencer content calendar to continually drive brand awareness and engagement- Monitor influencer content to ensure compliance with brand voice and guidelines- Set goals, track conversions, and measure success of influencer program- Actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram and TikTok- Experience tracking affiliate marketing creating a community of influencers and being able to prove ROI and performance of each activation- Negotiate contracts and organization of micro and macro influencer programs that are focused on driving revenue



Lace Laboratory

• Sweden
• Retail Apparel and Fashion
• 1 - 100 Employee

• Influencer Marketing & PR

  • Aug 2022 - Oct 2022

  - Creating, building, and maintaining influencer brand relations. - Working cross-functionally with Marketing, Public Relations, and Social Media teams to develop influencer strategies that align directly with business goals.- Establish and maintain regular communication between the brand and influencer partners, actively source and negotiate new influencer partnerships.- Monitoring influencer content to ensure compliance with brand voice and guidelines.- Set goals, track conversions, and measure success of influencer program.



Society icon

• Sweden
• Advertising Services
• 1 - 100 Employee

• Influencer Marketing

  • Mar 2022 - Aug 2022

  -Create, execute and monitor the performance of campaigns on Instagram & TikTok, and provide all the resources required to meet sales targets-Developing strategic plans for communicating a brand message-Supervise the execution, monitoring and measurement of marketing campaigns and their success-Ensure campaign implementation follows organizational guidelines -Compile regular reports of campaign performance and results-Improve new campaigns using data and feedback from existing and previous projects



WAKAI

• Sweden
• Media Production
• 1 - 100 Employee

• Influencer Marketing - Social Media Designer & Digital Content Creator

  • Sep 2021 - May 2022

  - Responsible for uploading new weekly content to the social platforms (Instagram) with social paid ads in Facebook Ads Manager- Analyzing results from influencer marketing campaigns to improve future campaigns- Carried on several projects related to improving performance on social paid ads, involving other colleagues and departments-Designer & Creator of the new website - Responsible for uploading new weekly content to the social platforms (Instagram) with social paid ads in Facebook Ads Manager- Analyzing results from influencer marketing campaigns to improve future campaigns- Carried on several projects related to improving performance on social paid ads, involving other colleagues and departments-Designer & Creator of the new website



LWL Jewelry

• Project Manager & Sales

  • Sep 2020 - Jun 2021



Autoropa AB

• Sweden
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Receptionist & Sales

  • Sep 2018 - Oct 2019



Soft Goat

• Sweden
• Retail Apparel and Fashion
• 1 - 100 Employee

• Sales Assistant

  • Jun 2017 - Oct 2018



Roxy Recordings

• Project Intern

  • Apr 2014 - Jun 2014