Experience

Sydney Business School, University of Wollongong

• Australia
• Higher Education
• 1 - 100 Employee

• Doctorate in Business Administration & Business Consultant

  • Jan 2018 - Present

  Finalising research for 'Success factors in storytelling for sustainable compassion' through the Sydney Business School, whilst consulting with charites. Not for Profit clients past and present include Unicef, Oxfam, Victims of Torture, the Heart Research Institute, World Vision Australia, The Fred Hollows Foundation and the Royal Flying Doctors. All of these charties, I consulted with and worked for during this period. Finalising research for 'Success factors in storytelling for sustainable compassion' through the Sydney Business School, whilst consulting with charites. Not for Profit clients past and present include Unicef, Oxfam, Victims of Torture, the Heart Research Institute, World Vision Australia, The Fred Hollows Foundation and the Royal Flying Doctors. All of these charties, I consulted with and worked for during this period.



University of Technology Sydney

• Australia
• Higher Education
• 700 & Above Employee

• Lecturer and Tutor

  • Jan 2017 - Apr 2021

  The course was the highly regarded 'BCCI degree' - 'The Bachelor of Creative Innovation and Design'. The brief was to bring real world client examples and case studies to this highly acclaimed course. The course was the highly regarded 'BCCI degree' - 'The Bachelor of Creative Innovation and Design'. The brief was to bring real world client examples and case studies to this highly acclaimed course.



The Heart Research Institute (HRI)

• Head of International Fundraising

  • Sep 2014 - Jan 2018

  Led all fundraising with the HRI in Canada, the UK, the Netherlands and New Zealand. The brief was to meet all fundraising targets, inline with local fundraising compliance, innovating in the field to differentiate from competitors and to deliver maximum contribution back to the cause. Led all fundraising with the HRI in Canada, the UK, the Netherlands and New Zealand. The brief was to meet all fundraising targets, inline with local fundraising compliance, innovating in the field to differentiate from competitors and to deliver maximum contribution back to the cause.



UNSW Australia

• Australia
• Research Services
• 1 - 100 Employee

• Lecturer and Tutor - Masters of Advertising

  • Jan 2012 - May 2017

  Developed and led evening tutor groups and delivered lectures for two years relating to eCRM, Customer Loyalty in a New Media Landscape and Building Brands Directly. The brief was to exemplify real world client case histories, to compliment the readings in academic textbooks. Developed and led evening tutor groups and delivered lectures for two years relating to eCRM, Customer Loyalty in a New Media Landscape and Building Brands Directly. The brief was to exemplify real world client case histories, to compliment the readings in academic textbooks.



News Corp Australia

• Australia
• Technology, Information and Media
• 700 & Above Employee

• Head of Taste.com.au

  • Jan 2013 - Mar 2016

  Taste.com.au, is Australia’s leading food brand, and unchallenged category leader. I am responsible for the strategic direction and growth of the global digital business of taste.com.au. I am accountable for the platform’s commercial outcomes, innovation and product delivery, to drive continued audience growth, category leadership and multi-platform solutions. There are big plans to expand Taste.com.au internationally in the coming year. Taste.com.au, is Australia’s leading food brand, and unchallenged category leader. I am responsible for the strategic direction and growth of the global digital business of taste.com.au. I am accountable for the platform’s commercial outcomes, innovation and product delivery, to drive continued audience growth, category leadership and multi-platform solutions. There are big plans to expand Taste.com.au internationally in the coming year.



Vividwireless

• Australia
• Telecommunications
• 1 - 100 Employee

• Chief Marketing Officer

  • Feb 2011 - Feb 2014

  vividwireless launched Australia’s first 4G wireless broadband network in Perth in March, 2010. The network has since expanded to cover select parts of Sydney, Melbourne, Adelaide, Brisbane and Canberra. The business was sold to Optus in June 2012. Led a digital strategy transformation to target 50% direct sales contribution with SAC <$200. Led a loyalty strategy review to re-engineer key customer journeys to drive overall CLC (customer lifetime contribution). Launched a new brand positoning currrently in research. Role responsibilities included Brand, Campaigns, Digital & Direct Sales, Product, Pricing, PR, Social Media and all Channel Management. Managed a team of 15 people, and together we achieved a customer NPS (Net Promoter Score) of over 50%. Show less



UNICEF

• United States
• Non-profit Organizations
• 700 & Above Employee

• Chief Development Director

  • Jul 2009 - Dec 2012

  Led the UNICEF acquisition and retention strategy to drive significant revenue growth. Responsible for a team of 22: Brand, Digital, Call Centre, Direct Marketing and custodian of the UNICEF brand. In 2010 the team raised more than $23m, $7m ahead of target. We advanced with the implementation of the digital & social media strategy and have refocussed the organisation towards monthly pledge giving, through the global parent product. The team has added more global parents this year, than any previous years at UNICEF. We are the second fastest growing National committee for pledge in the UNICEF Org. We have re-engineered internal operating systems and processes to build capacity for long term fundrasing growth. Show less



News Digital Media

• Australia
• Online Media
• 1 - 100 Employee

• General Manager: TrueLocal

  • Jan 2007 - Nov 2009

  Led Marketing & Channel Sales within TrueLocal (competitor to Yellow pages in Australia). Successfully led the team to relaunch the website, mobile site, brand & Logo, consumer & trade positioning with full support from the News Ltd board. Established and led the sales strategy team resulting in a complete sales transformation process - setting a three year track to profitability. Led innovation in customer segmentation - resulting in a re-allignment of business focus from 2,000 categories to 11 profitable segments. Selected and managed the agency teams to triple aided and unaided brand awarness in 15 months, with the relaunch. Innovated in SEO & SEM - resulting in an increase in organic traffic to the site by 100%, decreasing the spend on SEM by 300%. Show less



ninemsn

• Australia
• Broadcast Media Production and Distribution

• Director of Marketing & Strategy

  • Jan 2000 - May 2007

  Key member of the leadership team that drove ninemsn to profitability in 2003, delivering profit for the first time in FY04, Retained by ninemsn as part of the senior leadership team to quadruple revenue growth in three years - achieved in June 06. Key executive who drove the Microsoft relationship in Australia, led the innovation in all consumer insights and strategy across ninemsn, leading to continued audience growth and engagement. I led the team to relaunch the brand and logo, with new consumer and trade positioning - with full support from the JV board. Led all consumer marketing channels from broadcast to magazines, online, eDM, with focus on integration across the PBL group. Led the trade marketing team to double ninemsn's market share over three consecutive years. Developed and instigated the Digital marketing summit, which ran for three successful years, with few or no comparative forums. Led a team of nine people - focussing on personal development, coaching and mentoring (aligned with company values and behaviours). Driver of the strategy & implementation of the ninemsn database, resulting in a database of around 4.5m opt-in members, at a time when data privacy was paramount. Show less



FCB Direct

• Advertising Services
• 1 - 100 Employee

• Direct Marketing Director

  • Jan 1996 - Jun 2002

  Established three Direct and digital agencies for FCB in four years. Sydney, Melbourne and Auckland, with +$20m in incremental billings and a team of 10 people. Pitched and won all accounts and drove business in the fields of insurance, tourism, automotive, entertainment and not for profit. Established three Direct and digital agencies for FCB in four years. Sydney, Melbourne and Auckland, with +$20m in incremental billings and a team of 10 people. Pitched and won all accounts and drove business in the fields of insurance, tourism, automotive, entertainment and not for profit.



Pearson Paul Haworth Nolan

• Account Director

  • Jan 1991 - Jul 1997

  In this role I led the Consumer Direct Marketing for Apple Computer, the Independant Retail Trade Marketing for Coca-Cola & Schweppes Beverages and led the Donor Strategy & Direct Fundraising for Oxfam international and UK. The fundraising strategy for 'The Victims of Torture' were also a not for profit client, a passion project and a genuine care. In this role I led the Consumer Direct Marketing for Apple Computer, the Independant Retail Trade Marketing for Coca-Cola & Schweppes Beverages and led the Donor Strategy & Direct Fundraising for Oxfam international and UK. The fundraising strategy for 'The Victims of Torture' were also a not for profit client, a passion project and a genuine care.