Louise Buxton

Channel Marketing Manager - EMEA at Exclaimer
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Contact Information
us****@****om
(386) 825-5501
Location
Northampton, England, United Kingdom, UK

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5.0

/5.0
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Sarah Yeats

Louise is an absolute superstar and the person you are always glad is involved with your project because you just know you are in safe hands. I've worked with Louise on a number of projects with a lot of variety and i can honestly say that nothing fazes her, she is calm, considerate and an absolute professional throughout. She really cares and has an inherent passion with everything she does an asset to anyone!

Lindsay McAllister

Louise's has energy and passion for everything she gets involved in. She is driven to achieve results and growth. Her experience gives her fantastic foundations to take on any project or role with high energy and determination.

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Experience

    • United Kingdom
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Channel Marketing Manager - EMEA
      • Jul 2023 - Present

      Responsible for the partner marketing strategy and execution across EMEA. Working closely with my Channel Sales and Marketing team colleagues to drive preference and mindshare within the partner community, and enable, equip and motivate partners to maximise reach and demand for our products. Collaboration on the development and execution of key components of the partner program including campaign development, content creation and regional partner events. Driving creation, alignment, and customisation of materials cross-functionally for partner use and international markets. Content development includes writing, design, and delivery of content for emails, webinars, seminars, websites/web pages. Developing, managing and executing end-to-end virtual and in-person events to drive awareness and adoption of Exclaimer products including planning, PR/PO/budget management, logistics, internal/external communications, event technology management and ROI measurement. Building peer support and relationships internally to ensure awareness of partner programs and campaigns and drive awareness and adoption among partners. Partner marketing planning with partners. Own MDF campaign strategy and budget allocation with selected partners. Regularly reporting on the results of initiatives and activities. Show less

    • United States
    • Software Development
    • 100 - 200 Employee
    • EMEA Marketing Specialist
      • Jul 2022 - Mar 2023

      Creation and delivery of Partner email and social campaigns across EMEA. Organising and delivering Channel Partner Webinars across EMEA. Organising UK Partner events to generate new opportunities and bring the FireMon brand front of mind. Generating new ideas for event merchandise, managing, sourcing and ordering for key Partner events across EMEA. Delivering a Christmas Advent campaign for Partners to increase FireMon brand awareness, loyalty and knowledge of FireMon solutions. Systems used to create campaigns and pipeline: - Sales force to build campaigns and generate new leads. - Creatacopy to produce social card imagery. - Marketo email platform to create, build and deliver email campaigns to EMEA Partner contacts. - SLACK, ZOOM and Teams for comms Show less

    • United Kingdom
    • IT Services and IT Consulting
    • 700 & Above Employee
    • B2B Indirect Channel Marketing Specialist
      • Sep 2021 - Jul 2022

      Responsible for delivering Channel campaigns, incentives and events to our Canon Partners within the indirect sector. Collaborating across Product and Customer Marketing, and our European business, I bring products and Marketing campaigns to life delivering innovative, creative and target driven campaign. Resulting in growth of sales and revenue for both Canon and our Partners. I customise, localise and deliver bespoke and impactful campaigns capturing the hearts and minds of our customers. Responsible for delivering Channel campaigns, incentives and events to our Canon Partners within the indirect sector. Collaborating across Product and Customer Marketing, and our European business, I bring products and Marketing campaigns to life delivering innovative, creative and target driven campaign. Resulting in growth of sales and revenue for both Canon and our Partners. I customise, localise and deliver bespoke and impactful campaigns capturing the hearts and minds of our customers.

  • JLB Retail Ltd / Vodafone Partner Agent
    • Northampton, Northamptonshire, United Kingdom
    • Franchise Owner - Vodafone stores
      • Aug 2019 - Mar 2021

      Opened a new store in a new location. Acquired a further 2 underperforming stores. Focus was on delivering key KPI's including sales, retention and customer experience. Brand engagement, business networking, local marketing events, store standards, staff management. Opened a new store in a new location. Acquired a further 2 underperforming stores. Focus was on delivering key KPI's including sales, retention and customer experience. Brand engagement, business networking, local marketing events, store standards, staff management.

    • United Kingdom
    • Human Resources Services
    • 1 - 100 Employee
    • Account Director
      • Oct 2016 - Aug 2019

      Responsible for a multiple of key accounts employee reward & recognition platforms. Creating and implementing Incentive and employee engagement programs. Account development and cross selling of loyalty services. Managed teams and reported directly to the Employee engagement Director. Responsible for a multiple of key accounts employee reward & recognition platforms. Creating and implementing Incentive and employee engagement programs. Account development and cross selling of loyalty services. Managed teams and reported directly to the Employee engagement Director.

    • United Kingdom
    • Telecommunications
    • 700 & Above Employee
    • Stores of the future, experiential campaigns and events
      • Oct 2015 - Oct 2016

      Creating, developing, and managing the launch of 3 O2 new concept stores alongside Store design teams, Marketing teams, Creative agencies, and Manufacturers to produce never seen before experiences inside experiential areas of the stores.

    • Retail Campaigns, Events, Reward & Recognition
      • Aug 2010 - Oct 2015

      Responsible for the creation, management and execution of in store, high street and shopping centre events across 468 retail stores, working with marketing and proposition owners across O2. Retail & Franchise conferences, and UK/NI wide roadshows.Management of the O2 Reward and recognition employee incentive platform.

    • Retail Campaigns Manager
      • Oct 2007 - Aug 2010

      Marketing campaign execution for o2 retail stores

    • United Kingdom
    • Telecommunications
    • 700 & Above Employee
    • Channel Marketing Manager
      • 2000 - 2007

      Channel execution of all marketing materials, flyers, web pages, vendor catalogue pages for multiple catalogue and high street retailers. Management of O2 Retail magazine across 468 stores requiring monthly vendor investment. Channel execution of all marketing materials, flyers, web pages, vendor catalogue pages for multiple catalogue and high street retailers. Management of O2 Retail magazine across 468 stores requiring monthly vendor investment.

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