Louise Henderson
Head of Pre-Sales, Consumer Insights at Linkfluence - a Meltwater Offering- Claim this Profile
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French Native or bilingual proficiency
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English Native or bilingual proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Credentials
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PRINCE2® Foundation Certification Training
PeopleCertJul, 2019- Nov, 2024 -
Radarly Essentials
LinkfluenceMay, 2019- Nov, 2024
Experience
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Linkfluence - a Meltwater Offering
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France
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Internet Publishing
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100 - 200 Employee
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Head of Pre-Sales, Consumer Insights
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Feb 2022 - Present
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Head of Pre-Sales, Consumer Insights
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Oct 2020 - Present
Grow and manage a team of Pre Sales consultants to support Linkfluence's product offering sales across 3 axes- Solution architect (Scoping, pricing and designing solutions from local deals to global RFPs)- Product specialist (Collaborate with Product team on current releases and future roadmap, conduct product demonstrations, act as internal expert)- Sales enablement (Train Sales teams, develop content, build new product offerings from methodology, to pricing)
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Pre-sales Consultant
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Mar 2020 - Present
Missions include:- Internal expert consulting support to Sales Executive and Account Management teams globally (Paris, London, New York, San Francisco, Dusseldorf, Singapore and Shanghai) in the whole sales process (software and solution demos, research methodologies, complex platform set-ups, pricings, proposals...)- Create sales and marketing material to demo our softwares and solutions to clients and prospects
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Social Insights and Trends - Senior Analyst
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Jul 2018 - Mar 2020
Helping companies optimize their brand strategy thanks to social data intelligence: understanding of the consumers’ interests and purchase motivations, monitoring market evolutions, anticipating emerging trends, evaluating digital or influence campaigns' impact and efficiencyMissions include:A to Z project management: understand the clients’ needs, setup and data collection, data exploration and analysis, draw conclusions and recommendations- Initiate and develop research methodologies to answer specific client needs- Produce quantitative and qualitative research studies, by transforming digital data into tangible consumer insights (both macro trends and niche insights)- Presentation of conclusions and actionable business recommendations to marketing/consumer insights teams and C-level executives in various industries (luxury, beauty, food, wine & spirits…) Show less
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Linkfluence - a Meltwater Offering
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France
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Internet Publishing
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100 - 200 Employee
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Research Intern
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Jun 2017 - Sep 2017
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Weroom
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Technology, Information and Internet
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1 - 100 Employee
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Business Development Intern for France and the UK
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Jun 2016 - Aug 2016
- Worked with a growing team to bring the online platform to a new level - Created and executed a business development plan for the French and UK markets while analyzing overall strategy and customer behavior - Tested new product features in their beta form in order to provide constructive feedback and improve the online platform - Provided creative and active customer support by engaging with users taking feedback and responding to queries - Evaluated results by creating weekly reportings and monitoring KPIs Show less
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Tutor Hunt
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London, United Kingdom
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Private Tutor
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Jan 2016 - Jun 2016
Assisting adult students in the study of French Language in different levels of proficiency. Assisting adult students in the study of French Language in different levels of proficiency.
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Debate Mate
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United Kingdom
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Professional Training and Coaching
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100 - 200 Employee
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Mentor / Teacher
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Oct 2015 - Jun 2016
Lead Mentor of an after school Debate Club - Taught the club the intricacies of debating from technical strategies to style - Led the beginners club through every step to attend the Urban Debate League Competition Lead Mentor of an after school Debate Club - Taught the club the intricacies of debating from technical strategies to style - Led the beginners club through every step to attend the Urban Debate League Competition
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Unlease
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Technology, Information and Internet
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University Launcher
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Oct 2015 - Jan 2016
- Targetted different student social groups and societies who could be interested in the use of Unlease, a start-up company providing a subletting platform for students in Oxford and London - Advertised Unlease throughout campus through organised events, social media, etc. - Discussed and instigated marketing strategies to promote Unlease on King’s College campuses - Kept close track of the results of these strategies to analyze their efficiency https://www.unlease.io/ - Targetted different student social groups and societies who could be interested in the use of Unlease, a start-up company providing a subletting platform for students in Oxford and London - Advertised Unlease throughout campus through organised events, social media, etc. - Discussed and instigated marketing strategies to promote Unlease on King’s College campuses - Kept close track of the results of these strategies to analyze their efficiency https://www.unlease.io/
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Shine Mentoring
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London, United Kingdom
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Mentor
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Sep 2014 - Sep 2015
http://www.shinementoring.org.uk Mentor of a 10-year-old student in Year 6 throughout the academic year of (2014-2015) Followed and guided the student in her studies through once a week meetings. http://www.shinementoring.org.uk Mentor of a 10-year-old student in Year 6 throughout the academic year of (2014-2015) Followed and guided the student in her studies through once a week meetings.
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King's College London
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United Kingdom
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Research Services
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700 & Above Employee
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Student Representative
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Sep 2014 - Sep 2015
- Represented students in my year to the department - Sat at regular Staff Student Liaison Committee (SSLC) meeting regrouping the students and staff representative, bringing forward questions as well as issues - Kept in touch with fellow students in order to find out concerns they may need me to voice at meetings; gave students responses after SSLC meetings - Represented students in my year to the department - Sat at regular Staff Student Liaison Committee (SSLC) meeting regrouping the students and staff representative, bringing forward questions as well as issues - Kept in touch with fellow students in order to find out concerns they may need me to voice at meetings; gave students responses after SSLC meetings
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Skiddoo
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Australia
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Retail
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1 - 100 Employee
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Summer Internship
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Aug 2015 - Aug 2015
Skiddoo is an online travel agency based in Australia. - Assisted Marketing and SEO (Search Engine Optimization) director in marketing strategies towards the September Launch in Singapore Skiddoo is an online travel agency based in Australia. - Assisted Marketing and SEO (Search Engine Optimization) director in marketing strategies towards the September Launch in Singapore
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Education
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King's College London
Bachelor's Degree, European Studies/Civilization -
Sciences Po
Bachelor's degree -
Renmin University of China
Summer Exchange in Beijing