Experience

希思黎(上海)化妆品商贸有限公司

• China
• Wholesale
• 1 - 100 Employee

• 数字营销主任

  • Feb 2021 - Present



PROFEX

• China
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Digital Marketing Planner

  • Sep 2019 - Present

  Uriage依泉数字营销推广 Uriage依泉数字营销推广



LG Household & Health Care, Ltd.

• South Korea
• Manufacturing
• 700 & Above Employee

• Management Trainee

  • Mar 2018 - Aug 2019

  Ÿ1.Participate in the formulation of brand digital plan, assist in the operation of digital contents on Weibo & WeChat, and supervise TVC & other communication materials.Ÿ2.Execute the brand daily WOM promotions and resource exchange cooperation, lead agencies to accumulate all contents of celebrities & KOLs, and accomplish the diversion of EC sales.Ÿ3.Execute the campaigns of the hero line, produce related materials and topics of communication, and deep spread via KOLs’ recommendations & press releases.4.Daily PR work, including media exposure, product test & trial on fashion platforms, and gifts giving, etc.Ÿ5.Modify Korean consumer communication materials and independently complete the copywriting such as brochures, new demos, KV slogans appearing on all channels.Ÿ6.Organize new product literatures, discovery the selling points, clarify key ingredients, summarize the benefits, and assist reviewing with Legal Issue and R&I departments.Ÿ7.Lead agency to design the SPP of MewStreet, brochures & shopping bags, and assist purchase to complete the proofing and production.Ÿ8.Make competitor analysis reports by the inquiry of the launch, campaign, strategy of competitor’s new product.



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Internship

  • Aug 2017 - Jan 2018

  Ÿ1.Analyze the industry, brand & category trends according to industry sales data, and make reports to understand the development status of the market. Ÿ2.Research and report the USP & campaigns of competitors’ new products through magazines and social media.Ÿ3.Update the sales data weekly and monthly to show band growth movements and track the sales of new products.Ÿ4.Translate advertorials, videos and brochures, involve in the naming for new key ingredients and the copywriting for 5 DARPHIN hero products.Ÿ5.Assist in the analysis of category development and the arrangement of promotions before the launch of new compact powder and new gel cooling cream.Ÿ6.Assist in the co-branding research and promotion on T-mall sampling platform for new brand DARPHIN.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Internship

  • Feb 2017 - May 2017

  Ÿ1.Update and summarize POs provided by each team, and create Shopping Carts during the JPA conference.Ÿ2.Communicate with McCann & Pascalie to ensure the approval of POs about mock-up & package design.Ÿ3.Other administrative supports, such as venue booking and equipment for Maybelline MKT overseas meeting. Ÿ1.Update and summarize POs provided by each team, and create Shopping Carts during the JPA conference.Ÿ2.Communicate with McCann & Pascalie to ensure the approval of POs about mock-up & package design.Ÿ3.Other administrative supports, such as venue booking and equipment for Maybelline MKT overseas meeting.