Experience

Tracksmith

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Director of Community

  • Feb 2022 - Present

  Boston, Massachusetts, United States -Oversees new market growth strategy focused on generating authentic relationships with runners. Major activation cites include: Boston, NYC, LA, London, and Chicago. -Leads strategy for Sports Marketing initiatives and athlete support which sees brand representatives competing at the highest levels of the sport, such as: Olympic Trials, Olympics, World Championships, Diamond League, Marathon Majors. -Manages team sponsorship program with 30 teams and 10,000+ runners globally. -Leads… Show more -Oversees new market growth strategy focused on generating authentic relationships with runners. Major activation cites include: Boston, NYC, LA, London, and Chicago. -Leads strategy for Sports Marketing initiatives and athlete support which sees brand representatives competing at the highest levels of the sport, such as: Olympic Trials, Olympics, World Championships, Diamond League, Marathon Majors. -Manages team sponsorship program with 30 teams and 10,000+ runners globally. -Leads and ideates for Tracksmith event and field marketing strategies. Created the Twilight 5000 series which offers runners of all abilities the opportunity to have an elite racing experience on the track.

• Senior Manager, Community

  • Aug 2020 - Mar 2022

  Boston, Massachusetts, United States -Managed a community team to brainstorm, plan, and execute various brand initiatives designed to effectively engage with and grow a diverse group of runners. -Developed partnerships and oversaw team sponsorship agreements and orders with various running groups across the world, including two of the largest and most visible clubs in New York City, Central Park Track Club and Brooklyn Track Club. -Created and managed the Olympic Trials Qualifier Program (OTQ Program) which supported 20% of… Show more -Managed a community team to brainstorm, plan, and execute various brand initiatives designed to effectively engage with and grow a diverse group of runners. -Developed partnerships and oversaw team sponsorship agreements and orders with various running groups across the world, including two of the largest and most visible clubs in New York City, Central Park Track Club and Brooklyn Track Club. -Created and managed the Olympic Trials Qualifier Program (OTQ Program) which supported 20% of all the finishers at the 2020 Olympic Marathon Trials in Atlanta, GA. -Created and managed the Amateur Support Program which supports 100 amateur track and field athletes training for the Olympic Track and Field Trials in Eugene, OR as well as athletes training for the Olympic Games in Tokyo, Japan. -Generated storytelling opportunities and marketing initiatives through ambassador relationships and extensive relationship building. -Oversaw and contributed writing to four community newsletters that are sent to different target audiences weekly, bi-weekly, and centered around brand campaigns. -Effectively strategized around the creation of the brand’s Boston running community which welcomes runners from all backgrounds to group runs, brand events, talks, and other related community offerings including the “100 Days to Boston” program which helps more than 150 runners every Sunday train for the Boston marathon. -Planned and organized “pop-up stores” and developed programming at World Marathon Majors in Chicago, New York, Boston, and London. -Managed and oversaw all of the brand’s retail operations for the first 1.5 years at its flagship location on Newbury Street – a high-traffic shopping area in Boston before being elevated to focus solely on marketing and community initiatives.

• Community Manager

  • Jun 2017 - Aug 2020

  Boston, Massachusetts, United States

• Retail Manager

  • Jun 2017 - Feb 2019

  Boston, Massachusetts, United States



Heartbreak Hill Running Company

• Retail Manager

  • Feb 2014 - Jun 2017

  Newton, Massachusetts -Managed part-time retail staff at a high traffic run specialty shop which specialized in customer experience and high-touch level of service. -Created and led programming for runners of all ages and abilities and helped start and grow a community of over 500 runners. -Managed all of the brand’s social media accounts while organizing and implementing brand campaigns around product launches and community events.



Ball Consulting Group, LLC

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Coordinator

  • Sep 2012 - Mar 2014

  Newton Corner, Massachusetts, United States -Drafted, edited and distributed press releases to target media outlets. -Created custom PR Highlights, which showcased public relations coverage to clients. -Researched and created media lists for pitching to media outlets and bloggers.



Kraft Sports + Entertainment

• United States
• Entertainment
• 100 - 200 Employee

• Business Strategy Intern

  • Jun 2012 - Sep 2012

  Gillette Stadium, Foxborough, MA -Worked closely under the market research team for the New England Patriots to develop and maintain various business plans. -Conducted and reviewed 160+ surveys over the course of 6 weeks. -Analyzed data from surveys via Excel to develop business strategy plans for the Patriot Place Outdoor Mall at Gillette Stadium with a team of market analysts. -Assisted a team of promoters at New England Patriots training camp and pre-season games.