Digital Marketing Manager - Global

• Oct 2022 - Present

The World's Finest Workspace Solutions: Publicly listed on the ASX (SRV) since 1999. Servcorp was founded in 1978 in Australia and globally operates in 22 countries, 44 cities over 150 locations.- Manage cross-channel media and agency budget to maximise targets and ROI metrics. - Work closely with the head of marketing to develop and implement digital media plans across existing and new channels to meet business objectives- Work in collaboration with the global sales and data teams to develop targeting and segmentation strategy, tracking, ROI metrics and analysis. - Execute digital campaigns including offer launches/changes and new campaigns.- Plan, develop and execute media creatives (video, animation, graphics) and obtain internal approvals from key stakeholders. - Report & present success metrics, insights and enhancements. - Use marketing technology to obtain data, analyse it and develop actionable insights and recommendations.- On-going optimization of landing pages, improving UX,UI & CRO- Drive the SEO strategy development and execution and align with global marketing teams to ensure best practice is applied. - Design & deliver "always on" multiple paid channels and new customer acquisition campaigns including A/B test and multi-variate campaigns- Align with global teams on learnings, reporting frameworks and knowledge sharing Show less

Global Online Marketing Analyst

• Jan 2020 - Oct 2022

- Implementation of online marketing strategies for Servcorp APAC- Manage performance and results against KPIs for all traffic and revenue channels including Google Ads, Programmatic, Facebook, Instagram, YouTube, LinkedIn, Tiktok, Baidu, Tencent ads, Red, Quora, etc.- Report to the COO, and the general managers monthly on the campaign results and provide recommendations for ongoing optimization.- Collaborate with internal and external stakeholders to develop influencer marketing strategies across international markets.- Coordinate and assist local teams in the rollout of Servcorp's website upgrade relevant to their region, through the use of Umbraco CMS and HTML/CSS.- Training new team members on the use of advanced online marketing tools Show less

Online Marketing Graduate

• Dec 2018 - Dec 2019

- Oversee, maintain and develop the global website to optimize the onsite user conversion journey.- Assist in the creation and execution of PPC and social media campaigns to drive sales in ANZ, China, - Europe, USA, SEA and part of the Middle East.- Optimise landing pages with relevant keywords and improve formatting, readability and SEO ranking.- Develop SEO improvements that will aid in strategic data-driven decisions.- Propose UX & UI optimizations for 23 global websites and project manage its rollout.- Plan and conduct website training for international team members. Show less

Freelance Photographer

• Jul 2018 - Present

Digital Marketing Assistant

• Sep 2018 - Dec 2018

Position responsibilities: - Optimize Digital Marketing creatives for worldwide clients such as Vodafone, WorldFirst and Cartoon Network - Development of multimedia assets, including HTML5 banner ads - Assist in the management of biddable media campaigns across multiple channels including Facebook, Instagram, LinkedIn, YouTube, Google Search, Google Display & Yahoo!; Position responsibilities: - Optimize Digital Marketing creatives for worldwide clients such as Vodafone, WorldFirst and Cartoon Network - Development of multimedia assets, including HTML5 banner ads - Assist in the management of biddable media campaigns across multiple channels including Facebook, Instagram, LinkedIn, YouTube, Google Search, Google Display & Yahoo!;

Marketing Intern

• Sep 2018 - Dec 2018

Industry-leading career consulting and recruitment solutions services company in Australia. Position responsibilities: • Manage and optimize the marketing performance of online advertising channels • Design posters, flyers, and blog article templates. •Arrange meet-ups and interview leaders from the investment banking, commercial real estate, and the financial services sector to generate weekly career help newsletter and career advice radio sessions. • Plan and implement monthly marketing campaigns. Show less

Marketing Intern

• Apr 2018 - Jul 2018

• Content management for integral clients such as McGrath (St George) and increased blog views by 185% on social media. • Designed EDM for the first-round email campaign of Elitico’s service promotion, 7% of the readers responded to the team. • Maintenance of client’s Website, duties include copywriting, content editing and graphic design. • Digital marketing campaign set up (Google search and display) • Professional Chinese copywriting and translation • Marketing research and analysis on the superfood and supplement market in China, the report was used to support the launch of Elitico's $2million project. • End to end marketing collateral production: photography and video production Show less

Marketing Coordinator

• Nov 2017 - Mar 2018

• E-commerce website development, design, and content update. • Manage Facebook and Instagram accounts. • Graphic design, photography, and video production. • Develop and implement influencer marketing strategies across the AUNZ market. • Execution & Management of EDM and promotional campaigns • E-commerce website development, design, and content update. • Manage Facebook and Instagram accounts. • Graphic design, photography, and video production. • Develop and implement influencer marketing strategies across the AUNZ market. • Execution & Management of EDM and promotional campaigns

Vice president - Mandarin Debating Society

• Dec 2015 - Feb 2017

The Mandarin debating club is supported directly by the University of Sydney Union and has won multiple international and national debating contests. Achievements include championship in the 2016 UNSW Huaxia Cup, the North Union Cup Durham Chinese debating contest and second place in the Melbourne mandarin debating tournament. Key achievements: - Acquired over 30 businesses sponsorships for the Club’s activities and events - Organised events such as national mandarin debating competition with over 200 audience. - Established club membership system and partnered with over 30 small businesses, allowed discounts for community members to retail, restaurants, stationary, gaming and entertainment shops across the Sydney CBD - Improved club's influence and exposure by over 50%: attracted more than 300 new members to sign up during the O-week and over 200 participants to the welcome party. - Managed a team of 20 people and organized over 10 offline debating seminar and activities. Show less