Experience

NeoTV
• Canada
• Advertising Services
• 1 - 100 Employee
• 新媒体运营

  • Oct 2019 - Present

天联广告公司
• Senior Account Director

  • Mar 2019 - Aug 2019

集结号营销厂牌
• Senior Account Director

  • Jul 2017 - Oct 2018


VML

• United States
• Advertising Services
• 700 & Above Employee

• Associate Account Director

  • Feb 2016 - Jul 2017

  Sub: 2-3 people Client: KSF Pepsi Responsibility: Oversaw insight generation, concept development, communication strategy, IMC planning and campaign delivery：Led media, digital, PR social agencies to fulfill the IMC plan Sub: 2-3 people Client: KSF Pepsi Responsibility: Oversaw insight generation, concept development, communication strategy, IMC planning and campaign delivery：Led media, digital, PR social agencies to fulfill the IMC plan



CCE GROUP

• China
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Oct 2014 - Feb 2016

  Report: Group Account Director Sub: 5 people Clients: L’Oreal Paris - Plan and execute L’Oreal Paris digital and social business in China, in charge of annual strategy and executing he plan. - Manage overall brief process, and adding to strategic direction. - Develop case studies on clients’ business - Lead a team In charge of L’Oreal Paris retainer official website and social platform maintenance. - Plan and execute L’Oreal Paris IMC campaign independently - Align working scope, cost estimate, cost control and payment monitoring; 3rd party vendor management and evaluation. Performance Management for the staff under. Show less



Digitas UK

• Advertising Services
• 500 - 600 Employee

• Senior Account Executive

  • Sep 2011 - Sep 2014

  Report: Account Director Sub: 5 people Clients: Cartier - Understand the client goals and needs and clearly articulate the objectives of the initiative. - Digital leading agency, Development the strategy planning based on client’s marketing objective, integrated Digital/ATL/Social/O2O. - The network promotion activity planning, execution, supervision and effect analysis; Enterprise portal website structure design and frame production; online interactive user process design and optimization proposals. The Campaign more than independently of management (such as: quote, project, design, technology, production, text editing, media, summary of monitoring project affairs) Show less