Experience

Hillhouse Investment

• Singapore
• Investment Management
• 200 - 300 Employee

• Operational Principal

  • May 2021 - Present

  Shanghai



Nike

• United States
• Retail
• 700 & Above Employee

• General Manager – Young Athletes (Kids) / Tennis / Nike SB*

  • Sep 2011 - Present

  Shanghai Accountable for category vision strategy and execution, profit & loss, and marketplace (retail channel) integration / development. Recently drive business model transformation from brick-and-mortar centric to hyper-digital for Tennis and Nike SB. Managed key distributors partnership to align with category business strategy. Lead cross-functional teams: brand, merchandising, e-commerce, sales, finance and etc. Remark: leading the 3 categories in different time during the 4 years period.

• Merchandising Director – Greater China

  • Jan 2009 - Sep 2011

  Nike World Headquarter, Portland Oregon Reported to Greater China VP GM and Global CMO. Responsible for driving Greater China key product and merchandising initiatives with global at Nike World Headquarter (Portland OR), and bringing global category merchandising visions alive in China with China marketplace and consumer insights. Co-created Nike Merchandising University – the Nike global merchandising training program.

• Director, Footwear Business, China/HK

  • 2007 - 2009

  Shanghai City, China China commercial team member and involved in key commercial decisions with senior leadership team. Accountable for Footwear Vision, Strategy and Execution, Profit & Loss, and Marketplace (distribution channel) Development. Responsible for driving Nike brand vision in marketing (Beijing Olympics 2008 Launch), develop retail and wholesale channels resulted in doubling the business in two years and clearly dominated in China and Hong Kong. Managed a cross-function team of 20 people from product… Show more China commercial team member and involved in key commercial decisions with senior leadership team. Accountable for Footwear Vision, Strategy and Execution, Profit & Loss, and Marketplace (distribution channel) Development. Responsible for driving Nike brand vision in marketing (Beijing Olympics 2008 Launch), develop retail and wholesale channels resulted in doubling the business in two years and clearly dominated in China and Hong Kong. Managed a cross-function team of 20 people from product creation, merchandising, brand, commerce, forecasting and operations.



Nike

• United States
• Retail
• 700 & Above Employee

• Men’s Performance Footwear Director – A/P, Asia Pacific Headquarter

  • 2004 - 2006

  Portland, Oregon Area Responsible for footwear product management and merchandising for men’s performance division. Established and drove strategy to dominate footwear market in key Asia Pacific countries – Japan and China. Partnered with global footwear to provide regionally relevant products with local consumer insights.

• Regional Footwear Product Creation Business Director, Asia Pacific Headquarter

  • 2000 - 2004

  Portland, Oregon Area Founded Asia Pacific footwear creation. Created Asia Pacific focused Running, Kids, Basketball, Outdoor and Training footwear. Partnered with Japan, China and South East Asia for consumer insights and market opportunities. Delivered $10M of AP footwear biz with 60%+ GPM in FY’05. Started up Nike India at takeover from licensee in 2003.



Coca-Cola Europacific Partners

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Sr. Brand Manager

  • 1999 - 2000

  Shanghai City, China



Nike

• United States
• Retail
• 700 & Above Employee

• Footwear Business Development Manager, China Headquarter

  • 1998 - 1999

  Shanghai City, China