Louie Alipat
Marketing Coordinator at Christie Barbecues- Claim this Profile
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Bio
Credentials
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Advanced Product Marketing
LinkedInJan, 2021- Nov, 2024 -
Facebook Blueprint Certification
Facebook -
Google AdWords Certification
Google
Experience
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Christie Barbecues
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Australia
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Marketing Coordinator
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Mar 2021 - Present
Core Responsibility: • Oversee the execution of an integrated strategy across all marketing channels including digital, web, social media, print, TV, marketing collateral and other core and emerging technologies and systems. • Drive campaigns in line with company brand strategy and marketing plan, building strong relationships with key stakeholders. • Initiate innovative and engaging ways to distribute content and use customer insights and feedback to ensure that content is consistently relevant, thought-leading, and differentiated from competitors. • Direct development of digital marketing output including website and CRM tools, to collect user feedback and drive performance improvement. • Maintain digital marketing systems, tracking, integration, and reporting tools such as Google Analytics.
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Endorphin Wealth
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Australia
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Financial Services
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1 - 100 Employee
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Marketing Coordinator
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Mar 2019 - Sep 2020
Core Responsibilities: • Steered the formulation of digital marketing strategies, execution of paid digital marketing campaigns, website revamp, and client base development for Smart Home Deposit and Endorphin Wealth. • Produced hero videos, digital banners, landing pages, social media campaigns, content materials and marketing collaterals to present USP’s. • Oversaw resources allocation, assessment of strategies success, and implementation of Google Analytics data to influence potential digital strategy, optimising marketing budget.
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Smart Communications, Inc.
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Philippines
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Telecommunications
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700 & Above Employee
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Brand Officer
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Apr 2016 - May 2018
Career Highlights: • Successfully launched an innovative calling app named Free Bee targeted for Overseas Filipinos. Key Roles and Responsibilities: • Championed the product marketing and overall branding initiatives for PLDT Global’s hero communication product. • Marketing Communications- Developed brand strategy, executed and sustained marketing campaigns with complete IMC and GTM plans, Digital, PR and BTL strategies. • Led creative and strategic marketing for paid app-install campaigns, social media content and on-ground activations, across local and international markets. • Developed content for digital media, radio ads and POSM for brand awareness and as support materials for sales teams. • Creates and controls advertising and promotions budget to ensure its alignment with the company’s direction and target revenues. • Concurrent handling of brand and digital marketing for international points-of-presence for the United Kingdom and Japan
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ASUS
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Taiwan
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Computer Hardware Manufacturing
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700 & Above Employee
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Smartphone and Tablet Product Marketing Specialist
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Jan 2015 - Mar 2016
Career Highlights:• Achieved No.3 local smartphone market share from sales performance and product awareness of the ZenFone 2 lineup. • Successfully launched a thematic campaign for the ASUS Zenfone 2 and Zenpad.• Earned three positions within a span of 4+ years for exhibiting initiative and demonstrating potential to take on more senior roles.Key Roles and Responsibilities:• Product marketing lead for the implementation of ASUS’s IMC and GTM plans for the Smartphone and Tablet line-up as aligned with HQ directives and local market requirements. Ensured the effective use of marketing channels primarily on ATL, digital and social, media buy, digital endorser management, influencer seeding management, channel marketing and events and activations in order to capture critical customer touchpoints.• Marketing lead for product launches which involves working with media agencies and PR agencies to effectively introduce new line-ups to consumer markets.• Slashed up to 50% on initial costings on marketing materials from third party vendors by negotiating pricing while ensuring quality delivery of services.• Co-manages and tracks the spending of marketing budget to achieve company revenue target.
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Social Media Manager
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May 2014 - Feb 2015
Manages the social media platforms (FB, Twitter, Instagram) of the company, plans and executes social media contests and promos, branding posts and manages inquiries and concerns for smartphones and tablets product line.
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Marketing Assistant
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Aug 2011 - May 2014
Processes the marketing payments of the two business groups of the company using dedicated payment systems. Provides issue resolution on problematic payment cases, project manages and handles company events such as trainings, roadshows and media launches.
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Citi
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United States
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Financial Services
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700 & Above Employee
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Proofing Specialist
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Oct 2010 - Mar 2011
Ensures that the balance sheet accounts assigned to the group are reconciled with the legacy systems of all Banking Groups. Involved in special projects to support management and site deliverables that would benefit the center in general. Responsible in reviewing assigned balance sheet accounts on a regular basis, and monitors the movement and aging of related balances. The Proofing Specialist supports CSS-AP, CSS-FRO and Finance groups in ensuring that the accounts they use are correctly booked.
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Education
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2018 - 2020
RMIT University
Master's degree, Marketing -
2005 - 2010
University of St. La Salle
Bachelor of Science (B.S.), Marketing -
2005 - 2010
University of St. La Salle
Bachelor of Arts (B.A.), Psychology
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