Senior Insight Planner

• Aug 2022 - Present

Research Client Manager

• Aug 2019 - Sep 2022

Bespoke attitudinal research within shopper/consumer panels (Take home household panel, Worldpanel Plus receipt scanning panel, E-com panel, Usage Panel, Alcovision).• Contribute to teams’ commercial targets by responding to client briefs through writing and pitching proposals outlining sample parameters, methodology, costs, and timelines - direct contribution was more than 20% of target in the last year• Grow the commercial pipeline by building relationships with client service teams to promote our solutions internally and proactively externally• Evolve and improve the service and solutions in line with team strategy - Quality of research and user experience, Capabilities (benchmarking, value for money), Offers (first e-com survey, first segmentation on WP+, first LinkQ Connect, and catchment projects)• Manage project teams (scripting, analysts, client service) by assigning tasks to optimise use of internal resource• Design bespoke surveys to explore the attitudinal landscape of shoppers and consumers feeding into path to purchase, brand choice, NPD testing and post-launch evaluation, concept checking, segmentations, and white space studies• Incorporate qualitative elements into projects (Voxpop videos, verbatim) and combine analysis with quant survey findings and behavioural data• Manage client relationships and project updates, survey workshops, and negotiations• Consult on data analysis and delivery creating actionable insights to help clients make better informed tactical and strategic decisions• Run longitudinal and multi-wave studies, projects covering more than one panel, and syndicated research• Mentor and train grads and junior team members (1 to 1 training sessions, creating development plans, connecting with wider teams)

Research Project Manager

• Dec 2015 - Aug 2018

Full-service mixed methods market research agency with a focus on Social, Political and FMCG research.• Coordinate the research process from end-to-end including recruitment and training fieldwork personnel, scripting and testing, quality control, fieldwork management and client communication• Organise training days for fieldworkers on bigger projects like the school development project run on 100 public and private schools across the country commissioned by World Bank• Analyse client questions and independently designing, writing, and pitching research solutions• Build new client relationships through networking and proactive pitches• Write and design bespoke and syndicated quantitative surveys (for up to 2,000 samples and across different countries) and qualitative discussion guides • Moderate focus groups and 1 on 1 in depth interviews both online and offline with different groups of people for topics such as politics, social conditions, FMCG products • Design and conduct participant observation, consumption diary and in-home product placement studies• Analyse research findings and deliver insights feeding into NGO and government strategies for refugees and low-income families, NPD development, marketing campaigns, product decisions, etc.

Graduate Student Research Assistant

• Sep 2013 - Jun 2015

- Conducted research and performed administrative work.- Tutored undergraduate students, proctored and corrected undergraduate exams.

Assistant at the Riyad Nassar Library

• Sep 2013 - Jun 2014

- Handled book cataloging on a special program (OLIB, OCLC), and conducted research.

Assistant in the Athletics Department

• Sep 2010 - Jun 2014

- Assisted the Athletics Director in administrative and clerical work.- Managed data operation.

Intern

• Jun 2014 - Jul 2014

Mobile Telecommunications Operators in Africa based in Lebanon- Worked on establishing and maintaining roaming agreements with other countries and service providers. Mobile Telecommunications Operators in Africa based in Lebanon- Worked on establishing and maintaining roaming agreements with other countries and service providers.

Intern

• Jun 2012 - Aug 2012

- Worked on the project for the rehabilitation of Lebanese public schools, and the project for sheltering Syrian refugees in Lebanon. - Worked on the project for the rehabilitation of Lebanese public schools, and the project for sheltering Syrian refugees in Lebanon.