Creative Leader

• Apr 2023 - Present

Creative Leader

• Aug 2022 - Apr 2023

- Outline easy-to-follow creative plan and timeline- Draw up creative checklist- Produce creative ideas- Work closely with graphic designers, video editors, and artists to produce creative videos and store listing packages- Work closely with User Acquisition team to optimize metrics including CPI, CTR, and eCPM- Write apps’ descriptions with effective keywords to list on Google Play Store- Proofread in-app UI texts- Test and report bugs to the Quality Assurance and Development teams Show less

Content Marketer

• Oct 2021 - Aug 2022

- Outline easy-to-follow content plans- Write short announcements and long articles to promote the project- Work closely with graphic designers and video editors to produce effective banners and videos- Work with PR agencies to widen the project’s coverage on top-performing presses- Proofread UI texts on the project's website- Support in managing and maintaining frequent interactions in the global and local communities- Build close rapport with strategic partners including gaming guilds, exchanges, KOLs, shillers, and local admins- Support in organizing events and AMAs within and outside of the project- Report bugs to the Quality Assurance and Development teams- Record tutorials to instruct users on the product Show less

Marketing Executive

• May 2020 - Jul 2021

- Research and compare applications of the company and competitors - Conduct surveys and analyze user opinions; optimize features and UI/UX for the application - Work with agencies and KOLs, promoting the app on the YouTube platform, with the highest coverage video currently reaching 130,000 views - Work with pediatricians and educators, running weekly livestreaming sessions on fanpage, with average views at 10,000 views/video - Create content; improve interaction on application and social networking platforms (Facebook, Instagram, TikTok, YouTube, Zalo) - Brainstorm ideas; start and manage Facebook ad campaigns; track conversions; analyze results & recommend optimal solutions - Collaborate with CEO, successfully pitch and attract investment from the government of South Korean ($20,000) - Timely use the self-learning risk management model, successfully handling the crisis communication, helping the company avoid significant financial and reputational damage - Earn trust and respect from superiors and colleagues Show less

Human Resources Assistant

• Feb 2019 - Feb 2020

- Recruit new staff for my own company and client companies - Process monthly payroll - Prepare and submit reports to client's HR and Finance teams - Perform other ad hoc HR-related tasks - Recruit new staff for my own company and client companies - Process monthly payroll - Prepare and submit reports to client's HR and Finance teams - Perform other ad hoc HR-related tasks

Copywriter

• Oct 2018 - Apr 2019

- Translate and rewrite news and articles into Vietnamese - Adjust translated/rewritten content, make them appealing to website visitors and trigger their wish to buy products - Translate and rewrite news and articles into Vietnamese - Adjust translated/rewritten content, make them appealing to website visitors and trigger their wish to buy products

Member Service Officer

• Aug 2018 - Nov 2018

- Greet, answer phone calls, check in & check out new guests and current members - Educate guests and members about club’s promotions and policies - Work closely with other departments to facilitate members’ experience at club - Perform other clerical duties of front desk staff - Greet, answer phone calls, check in & check out new guests and current members - Educate guests and members about club’s promotions and policies - Work closely with other departments to facilitate members’ experience at club - Perform other clerical duties of front desk staff

International Marketing Specialist

• Dec 2017 - Jan 2018

- Research Europe market trends on social media platforms - Develop product ideas based on research findings - Produce detailed brief on expected products based on ideas developed - Team up with designers to illustrate product images on mockups - Research Europe market trends on social media platforms - Develop product ideas based on research findings - Produce detailed brief on expected products based on ideas developed - Team up with designers to illustrate product images on mockups

Translator

• Sep 2016 - Nov 2017

Translate English subtitles of specialized lecture videos from English into Vietnamese Translate English subtitles of specialized lecture videos from English into Vietnamese