Lou Newlands
Associate Director at Mallory Group- Claim this Profile
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Bio
Experience
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Mallory Group
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Associate Director
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May 2021 - Present
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Volvo Ocean Race 沃尔沃环球帆船赛
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Spain
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Spectator Sports
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1 - 100 Employee
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Head of PR
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Sep 2016 - Sep 2018
Responsible for the overall creation of the international PR strategy and delivery of the PR campaign for the duration of the race in line with the race’s digital strategy. Responsible for the overall creation of the international PR strategy and delivery of the PR campaign for the duration of the race in line with the race’s digital strategy.
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OC Sport
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United Kingdom
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Spectator Sports
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1 - 100 Employee
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Communications Director
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May 2002 - Jan 2016
I joined OC Sport in 2002 primarily as Media Manager to Ellen MacArthur. The company employed just six people at the time. Thirteen years later, the company employed 110+ people servicing a variety of events and projects around the world across sailing, cycling and running. My role evolved into Communications Director for the entire business reporting to CEO, Mark Turner, and managing a team of 10 plus external suppliers. I became a Director of the company and was part of the senior management team overseeing the development of the business. Key events managed by OC Sport and backed by global brands including B&Q, Castorama, Skandia Life, Artemis, Dongfeng Motor Corporation and Land Rover included Ellen MacArthur’s solo round the world record attempt, Barcelona World Race, The Transat, Extreme Sailing Series, Artemis Offshore Academy, Haute Route cycling events (Alps, Pyrenees, Dolomites) and Geneva Marathon. Show less
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