Lou Icart
Digital Producer at Merci-Michel- Claim this Profile
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Anglais Professional working proficiency
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Espagnol Elementary proficiency
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Français Native or bilingual proficiency
Topline Score
Bio
Pauline Pistori (Grevet)
Lou fait partie des gens avec qui l'on apprécie de travailler : Efficace, créative, professionnelle mais aussi et surtout une bonne humeur permanente. Sa plus grande qualité ? Lou sait rester dans la maîtrise de ses projets en se concentrant sur l'essentiel. Une personne qui ira loin !
Pauline Pistori (Grevet)
Lou fait partie des gens avec qui l'on apprécie de travailler : Efficace, créative, professionnelle mais aussi et surtout une bonne humeur permanente. Sa plus grande qualité ? Lou sait rester dans la maîtrise de ses projets en se concentrant sur l'essentiel. Une personne qui ira loin !
Pauline Pistori (Grevet)
Lou fait partie des gens avec qui l'on apprécie de travailler : Efficace, créative, professionnelle mais aussi et surtout une bonne humeur permanente. Sa plus grande qualité ? Lou sait rester dans la maîtrise de ses projets en se concentrant sur l'essentiel. Une personne qui ira loin !
Pauline Pistori (Grevet)
Lou fait partie des gens avec qui l'on apprécie de travailler : Efficace, créative, professionnelle mais aussi et surtout une bonne humeur permanente. Sa plus grande qualité ? Lou sait rester dans la maîtrise de ses projets en se concentrant sur l'essentiel. Une personne qui ira loin !
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Experience
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Merci-Michel
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France
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Technology, Information and Internet
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1 - 100 Employee
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Digital Producer
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Feb 2021 - Present
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Digital project manager
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Apr 2018 - Present
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Nina Ricci
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France
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Digital Business Manager Freelance
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Jan 2019 - Jun 2020
Management of digital activities : development of a new e-commerce website, CRM campaigns & e-retail animations. Management of digital activities : development of a new e-commerce website, CRM campaigns & e-retail animations.
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drygital
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Spain
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Brand Strategist
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Dec 2017 - Apr 2018
- Brand strategy : recommandation and positioning on social media - Benchmark and analysis : trends, social listening - Creative strategy : conceptualization based on opportunities and key points - Channel planning : digital campaign Clients : Ayutamiento de Madrid, Suzuki, Bosch/Dremel, Mahou... - Brand strategy : recommandation and positioning on social media - Benchmark and analysis : trends, social listening - Creative strategy : conceptualization based on opportunities and key points - Channel planning : digital campaign Clients : Ayutamiento de Madrid, Suzuki, Bosch/Dremel, Mahou...
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WPP
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United Kingdom
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Advertising Services
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700 & Above Employee
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Global Digital Project Manager - WPP / Mirum South Europe
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Aug 2016 - Aug 2017
Coordination of WPP agencies' strategic and creative work on Integrated Global Digital campaigns for Danone Actimel. Main Campaigns: Actimel Santa 2016, Actimel Wake Up Shake Up, Actimel Facebook Mindset… Coordination of WPP agencies' strategic and creative work on Integrated Global Digital campaigns for Danone Actimel. Main Campaigns: Actimel Santa 2016, Actimel Wake Up Shake Up, Actimel Facebook Mindset…
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Soleil Noir
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France
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Technology, Information and Internet
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1 - 100 Employee
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Chef de projet digital
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Mar 2015 - Jun 2016
> NESPRESSO HQ | GEORGE CLOONEY SAGA Digital relay of the TVC campaign through social media and website: influencers’ activation, social media post, behind the scene, game contest… Coordination, management with the ATL team and 3 creative teams thought Europe. Campaigns : George Clooney x Jack Black,, George Clooney x Ian McShane https://www.nespresso.com/fr/fr/whatelse > NESPRESSO FRANCE | ENTREPRISE DURABLE Launch of the new Nespresso website about sustainability management in France. Project management, day-to-day production follow-up from idea to the delivery : - Management of creative, editorial and technical teams - Production of wireframe and functionnal specifications - Client relationship, proposals, budgets, schedules...
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W&CIE
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France
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Advertising Services
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100 - 200 Employee
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Chef de projet
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Mar 2014 - Mar 2015
CLIENT : RTE FRANCE Development of a new digital platform and new editorial line for RTE France and RTE&Vous, 1st Electricity producer. Project management, day-to-day production follow-up from idea to the delivery : - Management of creative, editorial and technical teams - Production of wireframe and functionnal specifications - Client relationship, proposals, budgets, schedules... CLIENT : RTE FRANCE Development of a new digital platform and new editorial line for RTE France and RTE&Vous, 1st Electricity producer. Project management, day-to-day production follow-up from idea to the delivery : - Management of creative, editorial and technical teams - Production of wireframe and functionnal specifications - Client relationship, proposals, budgets, schedules...
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Chef de projet
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Oct 2011 - Mar 2014
Missions : Project management, day-to-day production follow-up from idea to the delivery : - Management of creative, editorial and technical teams - Production of wireframe and functionnal specifications - Client relationship, proposals, budgets, schedules... Clients : > Nespresso HQ / Nespresso Spring and Christmas Couponing Campaign Most important seasonal campaign for Nespresso HQ, through 52 markets all over the world. Website, mobile and newsletter disposal. > La Colline Skincare Conception, management and follow-up of the redesign of the e-commerce website La Colline Skincare http://www.lacolline-skincare.com > Le Printemps : Management and follow-up of Christmas Campaign (2011 and 2012 ) : website, video, e-book... Recommandation and management for the Demin campaign in-store : facebook quizz, community management, website update... > Eurocommercial : Management for the digital visibility of 6 malls en Paris. Website update and creation of mobile apps. http://www.passageduhavre.com > Guerlain : Management and follow-up of pushmails campaign Content update on website > Chanel : Management and follow-up of internal communication (digital) Management and follow-up of the wishcard 2012. Campaign through: website, Youtube channel, Facebook and Twitter
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Wide
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United States
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Medical Equipment Manufacturing
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1 - 100 Employee
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Chef de projet
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Mar 2011 - Sep 2011
Missions : Project management, day-to-day production follow-up from idea to the delivery : - Management of creative, editorial and technical teams - Production of wireframe and functionnal specifications - Client relationship, proposals, budgets, schedules... Clients : > New Look : Campaign "Student Card New look" : Print&Web Management and follow up of creative and technical team for newsletter campaign Update website > L’Oréal / Franck Provost Conception and team management for the creation of a B2B pack for the launch of a new product. Research around packaging, follow up of print production, delivery to stakeholders. > Alain Mikli Conception, follow-up of creative team for creation of new tools for commercial supports. Packaging research, follow-up of print production, delivery to stakeholders.
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Inconito
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France
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Advertising Services
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1 - 100 Employee
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Assistante Chef de projet
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Jun 2010 - Aug 2010
Missions : Project management, day-to-day production follow-up from idea to the delivery : - Management of creative, editorial and technical teams - Production of wireframe and functionnal specifications - Client relationship, proposals, budgets, schedules, benchmark... Clients : Mairie de Toulouse, EDF Bazacle, Montaudran Aérospace, GIMM Traiteur, 3A Missions : Project management, day-to-day production follow-up from idea to the delivery : - Management of creative, editorial and technical teams - Production of wireframe and functionnal specifications - Client relationship, proposals, budgets, schedules, benchmark... Clients : Mairie de Toulouse, EDF Bazacle, Montaudran Aérospace, GIMM Traiteur, 3A
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CFATB
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Belgium
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Software Development
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1 - 100 Employee
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Chargée de communication
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Jan 2010 - Mar 2010
Missions : Internal audit, implementation of a new communication strategy, launch of the press media campaign, negotiation. Redesign of the website, drafting of the functional specifications. Missions : Internal audit, implementation of a new communication strategy, launch of the press media campaign, negotiation. Redesign of the website, drafting of the functional specifications.
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Education
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ISCOM (Institut Supérieur de Communication) Paris
Master, Communication -
ISCOM (Institut Supérieur de Communication) Toulouse
Licence, Communication -
Lycée Bernard Palissy
BTS, Communication des Entreprises