Experience

Media Experts

• Canada
• Advertising Services
• 100 - 200 Employee

• Vice President Strategy, Client Service

  • Jan 2021 - Present

• Managing Director, Strategy and Account Management

  • Jun 2017 - Jan 2021

• Director of Account Planning

  • Sep 2014 - May 2017

• Account Planning Manager

  • Mar 2013 - Sep 2014

• Supervisor, Account Planning

  • Apr 2012 - Mar 2013

• Media Account Planner

  • Oct 2010 - Apr 2012

  Specialized in advertising media planning, with experience working on local and national media strategies.Winner of the 2012 Grand Prix "Hors norme - Approche hors média" award.

• Search Marketing Analyst

  • May 2008 - Oct 2010

  Specialization in the management and optimize of enterprise level PPC campaigns for TELUS Consumer and Business Solutions.Specific Tasks: - Created, monitored and surpassed SEM account benchmarks- Improved customer awareness of SEM and maintained a high level of client satisfaction- Created and tested a variety of messaging concepts/ad copy for text ads - Created and populated weekly reports and quarterly post analysis' to review account performance- Launched new, innovative forms of advertising in Search Marketing- Earned both the Google and MSN/BING Advanced SEM Certifications



Total Events

• Canada
• Events Services
• 1 - 100 Employee

• Emcee / Disc Jockey

  • Feb 1998 - Dec 2014

  Host private, public and corporate live events; manage, interact and collaborate with a wide range of personalities. Utilize extensive knowledge of music, genres and artists to consult with clients to define music, scheduling and pacing for events. Test, troubleshoot and operate sound, lighting and player systems. Train and mentor junior employees. Key Achievements:-Quickly achieved reputation among top animating emcees throughout the province, engaging 50 to 1,000 people at any given time -Successfully trained 10+ DJs and emcees to achieve self-sufficiency and strong reputations

• Project/Account Manager

  • Mar 2005 - Mar 2008

  Promoted to manage a complex position which involved project and sales management, marketing development, web site management (www.ManageMyEvent.com) and leading a 4-person events division.Key Achievements: -Consistently surpassed defined goals while achieving excellent customer satisfaction -Managed, organized and monitored projects, achieved completion within allotted budgets ahead of schedule which resulted in minimizing last-minute disruptions and conflicts -Significantly improved multilevel communication, increased department productivity which resulted in an 18% average annual revenue increase -Built and led high-performance team which focused on achieving goals and providing excellent customer service -Leveraged skills to achieve a 40% reduction in inventory purchasing costs

• Project Coordinator

  • Jan 2004 - Mar 2005

  Assigned to a new position to design, develop, implement and market an e-commerce web site.Key Achievements: -Developed and managed training sessions for executive team to ensure ability to operate site effectively-Identified and selected appropriate marketing avenues to promote and advertise web site, including natural listing, trade shows and international direct-mail database -Crafted policies and procedures to govern web site operation and maintenance which ensured consistency and effective operations -Achieved a 35% inventory reduction and eliminated stock outs by designing and implementing an improved inventory system

• Administrator / Sales Associate

  • May 2001 - Jan 2004

  Consulted with customers to identify needs and develop contracts, schedules, products and options. Coordinated extensively to assure seamless event planning execution; provided technical testing expertise. Managed all administrative and comprehensive documentation, and reporting functions; generated and tracked leads. Conducted accounts receivable collection.



Le SuperClub Vidéotron

• Assistant Manager

  • Nov 1999 - May 2001



ALDO Group

• Canada
• Retail
• 700 & Above Employee

• Sales Associate

  • Feb 1998 - Nov 1999