Experience

Marathongruppen

• Events Services
• 1 - 100 Employee

• Evenemangschef/Event Director

  • Feb 2020 - Present



Sporty Business

• Sweden
• Advertising Services
• 1 - 100 Employee

• Owner

  • Mar 2011 - Present

  Senior consulting and project management in strategic partnership/sponsorship sales, development and activation. Strategic event planning and project management. Always passionate about creating genuine brand experience and engagement through sports and other passions, especially in areas that benefit society and our planet. Senior consulting and project management in strategic partnership/sponsorship sales, development and activation. Strategic event planning and project management. Always passionate about creating genuine brand experience and engagement through sports and other passions, especially in areas that benefit society and our planet.



Swedish Olympic Committee

• Sweden
• Spectator Sports
• 1 - 100 Employee

• Partner Manager

  • Dec 2011 - Jun 2018

  Commercial and non commercial partner relationsStrategic partnership sales and implementationProject managementEvent and camp managementEducationTalks and inspirationOlympic Ticketing and Hospitality servicesOlympic Guest programsEmployer branding acivationInternational relationLeadership

• Acting Communications and Marketing Director

  • Nov 2015 - Nov 2016



Beta Team Performance AB

• Sweden
• Business Consulting and Services
• 1 - 100 Employee

• Business area manager

  • Feb 2008 - Mar 2011

  B2B Event and conference management Project management in sport events Strategic sponsor sales Sport marketing Leadership B2B Event and conference management Project management in sport events Strategic sponsor sales Sport marketing Leadership



Hammarby Ishockey Förening

• Spectator Sports
• 1 - 100 Employee

• Marketing and Event Manager

  • 2001 - 2006

  Sports-related advertising sporting goods and licensed merchandise games management event management and marketing services sponsorship and ticket sales hospitality services Sports-related advertising sporting goods and licensed merchandise games management event management and marketing services sponsorship and ticket sales hospitality services



World Championships for Icelandic Horses

• Events Manager

  • Jan 2004 - Sep 2005



Swedish National Squash Team

• Player

  • Jan 1992 - Dec 2002

  Member of the swedish team for 10 years Member of the swedish team for 10 years



Scanres Hospitality Solutions AB

• Sales and Marketing Manager

  • Nov 1999 - Aug 2001



Swedish Squash Racket Association

• Member of the board

  • 1999 - 2001



Sweden Hotels Service AB

• Marketing Manager

  • Jan 1998 - Nov 1999



Exit Marketing AB

• Linköping

• Project Manager

  • 1994 - 1997