Experience

Cereal Partners Worldwide (Nestlé & General Mills)

• Switzerland
• Food and Beverage Manufacturing
• 700 & Above Employee

• Business Executive Officer

  • Jan 2020 - Present

  Experienced Business Manager with a history of FMCG, team spirit, leadership, multi markets and strategy Experienced Business Manager with a history of FMCG, team spirit, leadership, multi markets and strategy



Nestlé Purina PetCare Europe

• Switzerland
• Consumer Goods
• 700 & Above Employee

• Commercial Manager Purina Specialist

  • Mar 2018 - Jan 2020



Fitness24Seven

• Sweden
• Health, Wellness & Fitness
• 300 - 400 Employee

• Group Sales & Marketing Manager

  • Aug 2016 - Mar 2018



Nestlé Nordic

• Copenhagen

• Nordic Marketing Manager Nestlé – CFP Division - NESTLÉ Nordic

  • Dec 2014 - Jul 2016

  Strategic leadership and alignment of business plans to business objectives and implementation. Identifying new business opportunities. Develop the category and the team. Develop Communication concept and strategies across Nordics Strategic leadership and alignment of business plans to business objectives and implementation. Identifying new business opportunities. Develop the category and the team. Develop Communication concept and strategies across Nordics



Nestlé Professional

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Nordic Business Manager

  • Jan 2012 - Nov 2014

  Responsibilities- Leading the Out Of Home globally managed business for Nestlé called Nestlé Professional. Main part of the business is coffee, both roast & ground (Zoégas) and soluble (Nescafé) 350 mio sek turnover in major channels such as workplaces, cafés, restaurants and cash & carry- Accelerated growth, turnaround profit- Restructuring the organisation from a country based organisation to a channel based organisation with a Nordic marketplace.

• Business Manager Nestlé Professional Sweden (Out-Of-Home)

  • Nov 2007 - Jan 2012

  Responsibilities-Leading the Out Of Home business for Nestlé called Nestlé Professional. Main part of the business is coffee, both roast & ground (Zoégas) and soluble (Nescafé) 250 mio sek turnover-Accelerated growth-Sustainable profit-Restructuring the organisation for prioritising the right channels & customers



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Country Business Manager - CPW

  • Jan 2005 - Oct 2007

  Responsibilities-Leading the joint venture company (between Nestlé and General Mills) – CPW (Cereal Partners World Wide) key strategic breakfast cereal category (2006 turnover 60 MIO SEK)-Relations building with Nestlé-Reducing the losses-Developing a long term plan for break-even with clear strategies-Responsible for overall communication strategy and advertising support -Budget responsible both topline and bottomline

• Space Manager

  • Mar 2004 - Dec 2004

  Responsibilities:-Newly appointed position for Nestlé Sweden-Developing new contact with the customers in order to pursue category knowledge through the shelf. Supporting Key Account Managers and Category Managers to create compelling cases to the trade for adopting Nestlé category proposals.-Project leader for one of Nestlé Sweden’s largest projects ever with the Babyfood category. A whole new approach was tested, negotiated and implemented at all major accounts.

• National Account Manager

  • Feb 2000 - Feb 2004

  Responsibilities:-Total responsibility for one of Nestlés largest accounts Coop representing 22% of Nestlés total turnover-Responsible for all negotiation at all levels-Development and negotiations of campaigns, listings and follow-up-Building relationship with the customer-Responsible for the Customer Contribution Statement

• Key Account Manager

  • Mar 1998 - Jan 2000

  Responsibilities:-Total responsibility for one of Nestlés largest accounts Coop representing 22% of Nestlés total turnover-Responsible for negotiations regarding promotions and local deals-Co-ordinator for customer related projects such as Category Management within ECR

• Brand Manager PetCare

  • Dec 1996 - Mar 1998

  Responsibilities:-Marketing development and implementation of strategies and plans of the brand Friskies PetCare with a turnover 100 MSEK with profit & budget responsibility-Launch of dogfood under the Friskies brand-Project leader of various Nordic Projects-Media booking-Participating in international working groups



Mars

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager DogCare

  • Nov 1995 - Dec 1996

  Responsibilities:-Implementation of marketing strategies and plans -Local consumer promotions, adaptation of global consumer activities to the local market -Market research and analysis (Nielsen Infact, GFK household panel)

• Sales Representative and Trainee

  • Sep 1993 - Nov 1995

  Responsibilities:-Achieve sales targets in a new emerging sales district within the non-grocery channel (both petstores, agriculture and veterinarians)-General customer care and follow-up-Sales reports, preparing presentations and promotions-Contact person for market research and analysis (Nielsen Infact, GFK household panel)