Experience

Kiilto

• Finland
• Chemical Manufacturing
• 200 - 300 Employee

• Brand Manager

  • Nov 2022 - Present

  • Responsibility for brand and marketing strategy creation and management for the Kiilto consumer brand • Managing brand portfolio in the household and dishwashing categories, incl. new product development project management and responsibility, profitability of product portfolio, pricing • Developing, managing and executing marketing plans, activities and brand communication, co-operation with internal stakeholders and external agencies to reach KPIs for marketing performance, brand… Show more • Responsibility for brand and marketing strategy creation and management for the Kiilto consumer brand • Managing brand portfolio in the household and dishwashing categories, incl. new product development project management and responsibility, profitability of product portfolio, pricing • Developing, managing and executing marketing plans, activities and brand communication, co-operation with internal stakeholders and external agencies to reach KPIs for marketing performance, brand position and market share development • Creation, administration and follow-up of the sales and marketing budgets for the household cleaning and dishwashing categories • Analysing consumer, market and competitor information and turning them into actionable insights Show less



Karrawatta Wines & Cellar Door

• Australia
• Beverage Manufacturing
• 1 - 100 Employee

• Marketing Specialist

  • Aug 2021 - Jun 2022

  Meadows, South Australia, Australia Planning and executing marketing strategy online, through local networks, cellar door and wine club. Leveraging social and digital media to increase brand awareness and drive sales through creative campaigns. Strategically executing daily marketing activities with a clear focus on brand growth. • Designing and executing the Facebook and Instagram strategy, including organic posts and audience engagement • Designing and updating marketing materials using Adobe InDesign, Adobe… Show more Planning and executing marketing strategy online, through local networks, cellar door and wine club. Leveraging social and digital media to increase brand awareness and drive sales through creative campaigns. Strategically executing daily marketing activities with a clear focus on brand growth. • Designing and executing the Facebook and Instagram strategy, including organic posts and audience engagement • Designing and updating marketing materials using Adobe InDesign, Adobe Photoshop and Canva • Designing and executing the EDM strategy using Mailchimp • Organising website redesign and updating the new website on WordPress • Audience database management, analysis and reporting • Marketing and sales data analysis and reporting • Planning and running events, including event team management • Team coordination in relation to marketing strategy • Conducting market research Show less



Mercy Me Marketing & Advertising

• Marketing Intern

  • Mar 2021 - Apr 2021

  Adelaide, South Australia, Australia Digital marketing focused internship, main tasks including: • Completing a thorough analysis and report on the social media marketing of a client brand, analysing the brand identity, the tone and performance of content, reflecting on current academic research and identifying the strengths and weaknesses of the current strategy, concluding with detailed suggestions for improvement • Social media content creation and scheduling for client brands and Mercy Me Marketing using Canva and Sked… Show more Digital marketing focused internship, main tasks including: • Completing a thorough analysis and report on the social media marketing of a client brand, analysing the brand identity, the tone and performance of content, reflecting on current academic research and identifying the strengths and weaknesses of the current strategy, concluding with detailed suggestions for improvement • Social media content creation and scheduling for client brands and Mercy Me Marketing using Canva and Sked Social • EDM content creation using Canva and Mailchimp • Copywriting press releases and website content • Assisting in client photo shoots and video production for social media content • Conducting market research Show less



Barrister's Block Wines

• Cellar Door Sales Representative

  • Mar 2019 - Mar 2020

  Woodside, South Australia, Australia Customer service role in a busy (400 customers daily) cellar door including hosting wine tastings, waitressing and serving drinks, providing recommendations using wine product knowledge. Training new staff members and managing day-to-day operations, including responding to customer enquiries and opening and closing the cellar door.



Hahndorf Leathersmith

• Australia
• Retail

• Retail Manager

  • Mar 2018 - Sep 2018

  Hahndorf, South Australia, Australia Extremely busy retail shop in the heart of the tourist town of Hahndorf.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Summer Intern Marketing Assistant, Ice Cream

  • Jun 2016 - Aug 2016

  Helsinki, Finland Market research and customer surveys, Magnum Helsinki Pleasure Store operational management, event planning, various other marketing tasks



Clas Ohlson

• Retail
• 700 & Above Employee

• Retail Salesperson

  • Mar 2014 - Aug 2016



Aalto Entrepreneurship Society

• Finland
• Non-profit Organizations
• 1 - 100 Employee

• FallUp Head of Event

  • Mar 2015 - Feb 2016

  The largest student entrepreneurship event in the history of Finland. In FallUp 2015 we gathered 1700 university and university of applied sciences students to be inspired about entrepreneurship, with the main speakers being young entrepreneurs and Ilkka Paananen, co-founder and CEO of Supercell. The Music Centre of Helsinki was sold out and the event was also live streamed by Yle Areena. In 2016 the event will be even bigger and greater, resulting in more and more entrepreneurship minded… Show more The largest student entrepreneurship event in the history of Finland. In FallUp 2015 we gathered 1700 university and university of applied sciences students to be inspired about entrepreneurship, with the main speakers being young entrepreneurs and Ilkka Paananen, co-founder and CEO of Supercell. The Music Centre of Helsinki was sold out and the event was also live streamed by Yle Areena. In 2016 the event will be even bigger and greater, resulting in more and more entrepreneurship minded students in Finland and other countries. Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Summer Intern Marketing Assistant, Ice Cream

  • Jun 2015 - Aug 2015

  Helsinki, Finland Magnum Helsinki Pleasure Store operational management, event planning, market research and customer surveys, various other marketing tasks