Account Manager, Integrated Media

• May 2023 - Present

Integrated Media Strategist

• May 2021 - May 2023

WITHIN is the world’s first performance branding company. We collapse the funnel between performance and brand to unify marketing objectives, targets & strategy. Partnered with a brand’s unique value proposition, our integrated media and personalized content solutions maximize growth.At WITHIN, I help manage and lead campaigns with millions in digital marketing spend quarterly, across Nike’s priority categories including acquisition, retention, training and Nike Sportswear categories. I am responsible for leading holistic paid social strategy, and executing best practices across the marketing funnel. I collaborate with the account leads, partners and media, to evaluate strategies for consideration of client’s media mix, and identify new partners to seek opportunities for continuous improvement. Show less

Digital Marketing Intern

• Dec 2020 - May 2021

At Zvook I planned, managed and executed paid search and paid social campaigns, and monitored daily campaign bid management with detailed attention to ROI, budget, and keywords. I also wrote paid search and social copy, and provided weekly performance reports with recommendations based on brand goals and objectives. Additionally, I was responsible for social media content planning, creation, scheduling, and execution. At Zvook I planned, managed and executed paid search and paid social campaigns, and monitored daily campaign bid management with detailed attention to ROI, budget, and keywords. I also wrote paid search and social copy, and provided weekly performance reports with recommendations based on brand goals and objectives. Additionally, I was responsible for social media content planning, creation, scheduling, and execution.

Teacher's Assistant

• Aug 2019 - May 2021

In this position, I assisted and led Advertising, Channel Planning & New Media classes to 100+ students, acted as a liaison between the students and the professor, and supported the professor in everyday class activities including supervising classes, assisting with lecture content, introducing marketing platforms, taking attendance, and grading in-class activities. I also conducted research to create lecture materials such as in-class exercises that matched the students’ skill levels and learning platforms such as Stukent. Show less

Digital Marketing Intern

• Aug 2020 - Dec 2020

As a Digital Marketing Intern at J.O. Agency, I worked on various digital initiatives, managed client accounts, worked on marketing strategies based on client objectives, and built paid media campaigns on platforms such as Facebook and LinkedIn. I also planned and implemented company SEO strategies, and monitored the effectiveness of the plan through analyzing data and website traffic. In this role, I got accustomed to and mastered using data to find insightful solutions to the client's issues that might not always be readily accessible or visible. Show less

Summer Associate

• Jun 2020 - Aug 2020

Supporting PR and digital client teams to develop brand and communications strategies across multiple clients was one of my main tasks. I also conducted competitor and client audits, including content, business strategy, and brand identity audits. I gathered data from available existing research and social listening tools including Moz, SignalAI & Brandwatch, and developed insights and presentations to clearly demonstrate these learnings. Finally, I worked on a variety of client accounts in B2B, financial services and technology spaces, and prepared various client deliverables needed. Show less

Communication Manager

• Aug 2018 - Apr 2019

At B-Hive, I was responsible for creating content on various communication platforms such as social media, newsletter and email marketing. I effectively conveyed messages to the public while promoting B-Hive's brand, and developed, implemented, and managed marketing campaigns that enhanced B-Hive's image. I successfully increased the website's unique visitors, visits, and page views by 19% on average and the US-based social media platform's follower base by 300% in six months.

Digital Marketing Intern

• May 2018 - Aug 2018

As an intern, I created and implemented effective digital marketing strategies to increase brand image and recognition while drafting communication materials such as press releases, social media content, and email campaigns. I conducted research on potential marketing opportunities and utilized them through various, effective digital marketing strategies. I started and built the social media platform recognition in the United States and increased Twitter follower base by 200% in two months.

Game Day Marketing Intern

• Jan 2018 - May 2018

I supervised and executed game-day promotions and entertainment such as half-time shows, and enhanced the fan experience through fan giveaway distribution and excellent customer service. I supervised and executed game-day promotions and entertainment such as half-time shows, and enhanced the fan experience through fan giveaway distribution and excellent customer service.

Marketing Intern

• Dec 2017 - May 2018

I managed and created content for social media accounts for both SwimSwam and VolleyMob. Additionally, I maintained the company websites by updating athlete bios and providing statistical research for both sports. Finally, I worked on any assigned marketing and/or social media projects such as pre-NCAA Championship promotions and PRO Swim Series live-tweeting. I managed and created content for social media accounts for both SwimSwam and VolleyMob. Additionally, I maintained the company websites by updating athlete bios and providing statistical research for both sports. Finally, I worked on any assigned marketing and/or social media projects such as pre-NCAA Championship promotions and PRO Swim Series live-tweeting.

National Team Member

• Aug 2008 - Jul 2017

Communication Intern

• Aug 2016 - Feb 2017

At NC State, I tracked statistical research for sports-related articles on GoPack.com, and coordinated media interviews and press conferences with athletes and coaches on game days. I also managed sport-specific social media accounts such as Twitter and Instagram. At NC State, I tracked statistical research for sports-related articles on GoPack.com, and coordinated media interviews and press conferences with athletes and coaches on game days. I also managed sport-specific social media accounts such as Twitter and Instagram.

Swim Coach

• 2012 - 2013

Masters swimming Masters swimming