Lotan Magal
Direct-polls CEO at Direct Polls- Claim this Profile
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English Full professional proficiency
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Chinese Elementary proficiency
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Bio
Experience
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Direct Polls
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Israel
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Market Research
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1 - 100 Employee
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Direct-polls CEO
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Jun 2022 - Present
Direct Polls LTD is a global strategy and research company with high accuracy and speed, that will help you understand what your clients want and need in real-time. With a targeted digital strategy, built especially for ongoing crisis management, in record fast time and effective data, you will have a true reflection of your target audience. Direct Polls is a research system, created by Israel's top campaigners and strategists. We understand the complexities and grasp the power of the national and local landscape. Direct Polls capabilities are based on a comprehensive understanding of 'your' audience which is combined with highly accurate statistical models and strategic experience on both the national and international levels. Show less
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Hazira
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Human Resources Services
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Promoting Innovation in cities
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Jun 2021 - Jun 2022
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Kayma
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Software Development
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1 - 100 Employee
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Chief of kayma Playground
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Jan 2018 - May 2021
A consulting firm led by Prof. Dan Ariely, which specializes in behavioral economics Chief of Kayma Playground and Head of the Experimental Unit As Head of the Experimental Unit, I conducted experiments on a national scale to test possible solutions for governments ministries, including the Treasury, Education, Energy, Transportation, and more. The executed projects required the cooperation of various organizations and the participation of thousands of people. The work required an ability to manage complex work streams while maintaining strict attention to details and using big data and product management skills . I led all projects in their entirety from the brainstorming phase to execution, managing the operational complexity and translation into solutions for our clients that were often based on technologies . As head of Kayma Playground, I established and led the Behavioral Economics Campus, targeting executives and decision makers in the private and the public sector. The job required the establishment of strategic partnerships, marketing strategies, and driving satisfaction in innovative ways. Show less
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Knesset
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Israel
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Government Administration
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200 - 300 Employee
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Communication advisor for M.K Folkman
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Mar 2017 - Feb 2018
Communication advisor for M.K Folkman. During this position, I worked closely with MK Roy Folkman in all parliamentary work (legislation, media, and political activity). Most of our focus was on the finance, economics and the small business committees. Communication advisor for M.K Folkman. During this position, I worked closely with MK Roy Folkman in all parliamentary work (legislation, media, and political activity). Most of our focus was on the finance, economics and the small business committees.
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IDF Spokesperson Unit
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Israel
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Armed Forces
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1 - 100 Employee
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Head of the Newspapers Department
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Aug 2016 - Jan 2017
Responsible for all print media related to the IDF.Relationship- building with Israeli military newspaper reporters and editors.
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Head of media research and monitoring department
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Nov 2013 - Jul 2016
Managing a team of media analysts -Craft the unit’s strategic media policy based on research and analysis.-In charge of a 24/7 media-monitoring operation center and its analysis division.-Constant cooperation with external research firms and social media analytical systems, conducting original research, polling data and statistical results.-Integrated and institutionalized new analytical projects and sources into the unit’s repertoire-Responsible for twenty soldiers and two subordinate officers. Show less
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Prime Ministers Office
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Government Administration
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200 - 300 Employee
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Researcher
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2010 - 2013
Intelligence Desk -Identified, analyzed and processed intelligence information collected by various means, using various databases -Made decisions under pressure and performed several tasks Simultaneously all hours Operational Center -Part of a large team working on advanced tech-focus projects - Trained new employees in the department Intelligence Desk -Identified, analyzed and processed intelligence information collected by various means, using various databases -Made decisions under pressure and performed several tasks Simultaneously all hours Operational Center -Part of a large team working on advanced tech-focus projects - Trained new employees in the department
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Education
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The Hebrew University of Jerusalem
Bachelor of Arts (B.A.), International relations and east Asia studies -
Magid Institute
Certificate studies, Journalism and New Media Spokesperson Studies