Experience

KOHO

• Canada
• Financial Services
• 100 - 200 Employee

• Chief Marketing Officer

  • Jul 2023 - Present



Freelance

• Santa Barbara, California, United States

• Executive Marketing Strategy Consultant/Advisor

  • Feb 2023 - Present

  Advising startup to established public brands on holistic brand strategy, go-to-market plan development, creative direction and paid media tactics/optimization. Advising startup to established public brands on holistic brand strategy, go-to-market plan development, creative direction and paid media tactics/optimization.



Sonos, Inc.

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Senior Director, Global Brand & Growth Marketing

  • Jun 2020 - Jan 2023

  Led a global/regional team of brand managers, creative producers and paid media experts driving improved marketing efficiency (CAC/HAC) and speed to market. Delivered sustainable and scalable programs driving brand health KPIs and revenue growth. Areas of focus: Brand Strategy I Growth Marketing I Performance Marketing I DTC/E-Commerce I Advertising I Paid Media I Creative Development/Production I Partner Marketing I Marketing Attribution (MMM/MTA)

• Senior Director, Global Advertising & Consumer Marketing

  • Jan 2017 - May 2020

  Implemented a brand strategy shift through the reset of global advertising creative and DTC/e-commerce prioritization resulting in increased revenue contribution and creative performance. Extensive agency management and creative go-to-market development. Areas of focus: Brand Strategy I Creative Direction I Creative Testing I Incrementally Testing I E-Commerce I Retail I Paid Media I Organic Traffic I SEO I Analytics I OKRs Reporting I Forecasting I Go-to-market strategy

• Director, Global Creative & Media

  • Oct 2015 - Dec 2016

  Recruited to reset global paid media strategy and creative development, delivering first ever co-op campaigns (with Apple Music), executing a digitally led channel mix and improving marketing efficiency/reporting. Areas of focus: Creative Development I Creative Production I Creative Testing I Advertising I Paid Media I Integrated Marketing I Partner MarketingI Media Analytics I Marketing Attribution (MMM/MTA) I Agency Management I Agency RFPs I Digital Channel Planning



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Senior Director, Global Brand & Sports Marketing

  • 2014 - Sep 2015

  Led a global/regional team across advertising, e-commerce, PR, retail, events and sports marketing delivering scaled go-to-market integrated plans across the full consumer journey. Drove consistent YOY market share and revenue growth. Areas of focus: Creative Planning I Agency Management I Sports Marketing I Athlete/Talent Management I Event Activation I Public Relations I Long Range Planning I Mentorship I Staffing I Retail I E-commerce I Partner Marketing

• Senior Manager, Global Brand Marketing

  • 2011 - 2014

  Oversaw a $20M+ global budget driving sustained growth across adidas Brand and NBA official league sponsorship. Delivered 20+ marketing creative toolkits annually that maximized scalable global and regional market activations. Areas of focus: Advertising I Creative Production I Creative Toolkits I Brand Design I Agency Management I Digital Media I Business Development I Event Planning I Promotions I Licensing

• Manager, Global Brand Marketing

  • Jan 2007 - 2011

  Recruited to re-launch category identity and presence globally. Led reinvestment in the US, scaled APAC markets and EMEA core business, resulting in sustained market share growth. Built and developed a team of integrated marketing to service brand campaigns, activations and revenue driving programs. Areas of focus: Integrated Planning I Brand Strategy I Advertising I Paid Media I International Marketing I Localization I Social Media I Analytics/Reporting



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media Specialist (adidas office based)

  • 2006 - 2007

  Brought in to build a digital focused in-house paid media team and planning process resulting in expedited timelines and publisher cross-category planning efficiency. Areas of focus: Paid Media I Integrated Planning I Digital Measurement I Project Management I Budget Management Brought in to build a digital focused in-house paid media team and planning process resulting in expedited timelines and publisher cross-category planning efficiency. Areas of focus: Paid Media I Integrated Planning I Digital Measurement I Project Management I Budget Management



RPA

• United States
• Advertising Services
• 700 & Above Employee

• Media Planner / Assistant Media Planner

  • 2004 - 2006

  Managed multiple $10-30M paid media plans for various Honda/Acura carlines implementing a shift to digital focused channels. Areas of focus: Paid Media I Digital Media I Traffic Driving I Measurement/Optimization I Dealer Marketing I Creative Measurement I Budget Management Managed multiple $10-30M paid media plans for various Honda/Acura carlines implementing a shift to digital focused channels. Areas of focus: Paid Media I Digital Media I Traffic Driving I Measurement/Optimization I Dealer Marketing I Creative Measurement I Budget Management