Lorraine A.

Founder & Head Of Digital Marketing at Qallann Marketing Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Kenya, KE
Languages
  • English Native or bilingual proficiency
  • Swahili Native or bilingual proficiency
  • French Elementary proficiency

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5.0

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Fiona Amuda

Lorraine is very creative and resourceful. Idea and solution orientated, very good with following through on set KPI.

MICHAEL MWAKUWA

Lorraine is a great leader a mentor and a teacher. I would recommend lorraine to any organisation..Her professionalism is priceless.

Lucy Mwaura

Lorraine is a brilliant, industrious and focussed lady with a great potential and has achieved much at work and has made a big difference in diverse teams that she has worked with.

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Credentials

  • Become an Effective Mentor
    Mowgli Mentoring
    Jun, 2022
    - Nov, 2024
  • Basic Life Support
    Kenya Red Cross
    Jan, 2012
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    Nov, 2020
    - Nov, 2024
  • Social Media Marketing Certification
    HubSpot Academy
    Oct, 2020
    - Nov, 2024
  • Content Marketing Certification
    HubSpot Academy
    Aug, 2020
    - Nov, 2024

Experience

    • Kenya
    • Advertising Services
    • 1 - 100 Employee
    • Founder & Head Of Digital Marketing
      • Sep 2018 - Present

    • Kenya
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Chief Marketing Officer
      • Jan 2020 - Present

    • United Kingdom
    • Strategic Management Services
    • 1 - 100 Employee
    • Content Marketing Specialist
      • Jul 2021 - Present

    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • Regional Consumer Engagement Services and Quality Specialist
      • Feb 2017 - Jul 2018

      REGIONAL CONSUMER ENGAGEMENT SERVICES SPECIALIST (MARKETING EXCELLENCE & CONSUMER COMMUNICATIONS)-Define the Equatorial Africa Region (Kenya, Uganda, Rwanda, S. Sudan, Ethiopia, Congos, Indian Ocean Islands, Zambia and Zimbabwe) Consumer Engagement Services (CES) strategy. -Cross functional collaboration with Marketing & Sales as well as the other deparments to ensure alignment of the CES programs and activities to the overall brand strategy and objectives. -Act as central point of contact for all Consumer Engagement marketing activities in the company.-Continuously evaluating CES programs effectiveness vs. KPI's, monitor results and generate recommendations, execute corrective actions, capture key learnings and share these within Marketing & Sales, as well as HQ to improve consumer engagement marketing and the consumer engagement experience.-Coordinate the correct configuration and maintenance of the consumer engagement IT platforms.-Ensure training and development for the CES teams in the countries.-Identify issues, patterns & trends in local consumers’ comments and via social listening tools, to share information with the Brand team when relevant, e.g. rising/trending topics/concerns/sensitivities, share of voice, distribution enquiries, product development ideas, etc.-Seek innovative ways to improve programs related to consumer engagement marketing. Evaluate consumer engagement programs effectiveness vs. KPI's, monitor results and generate recommendations, execute corrective actions, capture key learnings and share these within Marketing & Sales.REGIONAL QUALITY SPECIALIST (SENSORY EVALUATION & SUPPLY CHAIN QUALITY ASSURANCE)-Ensure technical compliance during cross-border supply i.e. product quality and regulatory requirements are met by the countries.-Manage Inter-market quality complaint handling process in consultation with supply chain.-Regional sensory expert: coaching and developing the country sensory specialists. Show less

    • Factory Change Management Coordinator
      • Apr 2016 - Jan 2017

      - Ensure compliance to the NesChange process- Coaching and training on the management of change process- Ensure successful implementation of changes in the factory

    • Product Quality Compliance Coordinator
      • Dec 2015 - Jan 2017

      - Develop, implement and communicate the factory product compliance plan- Maintain the product compliance database- Conduct root-cause analyses for all non-compliant products - Implement corrective actions for non-conformities

    • Quality Management SAP Super User
      • Dec 2015 - Jan 2017

      - Offer first line support to the quality assurance department users- Participate in SAP acceptance testing for system upgrades- Drive continuos improvement initiatives for Quality Management in SAP

    • Sensory and Consumer Services Specialist
      • Jun 2014 - Jan 2017

      Sensory Evaluation Roles and Responsibilities:- Managing sensory studies and providing sensory support to cross functional project teams- Guiding on the choice and use of sensory evaluation methods for innovated and renovated products- Planning sensory and consumer studies, analyzing and interpreting data and reporting results- Conducting sensory bench-marking of our products against competitors within the East African Cluster countries of Kenya, Tanzania, Uganda and Rwanda- Managing the Nairobi Factory Sensory Evaluation Panel for high performance- Recruitment of members for the Nairobi Factory Sensory Evaluation Panel- Monitoring and trending of the Nairobi Factory Sensory Evaluation panel performance- Development of panelists through training- Monitoring of sensory evaluation for quality control and assurance during processing/production- Coordinating troubleshooting and root cause analyses for all sensory deviations- Conducting product shelf-life studies- Ensure sensory compliance to Nestle internal standardsConsumer Services Roles and Responsibilities:- Prompt response to customer inquiries and complaints via electronic mail or phone in an efficient and professional manner.- Using internal systems to record consumer contacts and complaints- Conducting consumer immersions and gathering consumer insights on our products to drive continuous improvement.- Conducting/Coordinating retail quality assessments in the East African cluster countries of Kenya, Uganda, Tanzania and Rwanda.- Consolidating and interpreting consumer complaints and contacts and translating them into actionable product improvements initiatives where possible.- Initiating root cause analyses to identify causes of product defects from consumer complaints to prevent recurrence.- Promoting company products and services to customers.- Member of the Code Compliance Committee promoting Breast Milk Substitutes and Infant Cereal Act compliance.- Member of the crisis committee. Show less

    • Quality Assurance Leadership Development Pillar Lead
      • Jan 2014 - Jan 2017

      • Creating conditions for high performance• Establishment of an Nestle Leadership Development (LDv) Implementation Plan• Defining and tracking of the LDv implementation activities• Developing a continuous improvement culture• Training, coaching and assessing the factory staff on Nestle People Practices

    • GLP coordinator
      • May 2011 - May 2015

      • Carry out GLP self assessments for the chemistry, microbiology, sensory and in-process/line laboratories• Ensuring GLP and compliance in the chemistry, microbiology, sensory and in-process/line laboratories• Tracking GLP activities and providing corrective and preventive actions• Training and coaching laboratory staff and assessing the compliance levels.• Troubleshoot instrumental issues to determine if service is required• Calibrate instruments according to methodology and standards of procedures (SOPs) on a timely basis• Ensure all work is performed in compliance with all applicable regulations and SOPs• Independently conduct validation activities including writing protocols and reports Show less

    • Chemistry Analyst
      • Aug 2010 - Dec 2014

      • Confirming nutritional compliance in raw, intermediate and finished products.• Processing line quality checks.• Statistical analysis of analytical data.• Preparation of standards.• New equipment and technique validation.• Training of processing line operators on rapid analytical methods.

    • Quality Assurance Goal Alignment Pillar Lead
      • Jan 2014 - Jun 2014

      • Creation of the factory Operational Master Plan• Establishment of an Nestle Continuous Excellence (NCE) Implementation Plan• Defining and tracking of the goal alignment implementation activities• Management of Goal Alignment Drivers• Training, coaching and assessing the factory staff on NCE methodology

Education

  • University of Liverpool
    Master of Science - MS, Project Management (Oil, Gas & Energy)
  • University of Nairobi
    Bachelor of Science (B.Sc.), Biochemistry
    2006 - 2010

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