Fundraising and Communications Manager

• Jun 2023 - Present

Marketing, Communications and Fundraising Manager

• Dec 2020 - Jun 2023

Marketing Executive

• Jun 2017 - Aug 2020

-Managing Ticket Arena’s official social media profiles, including Facebook, Twitter, Instagram and LinkedIn, optimising content and leading campaigns for each specific platform. Creating ads and content posts, using informed practises to maximise reach and engagement across each channel. -Creating email marketing campaigns, utilising GDPR compliant data to curate relevant audiences, using specific CRM programming software and HTML to build bespoke campaigns. Understanding analytics to advise on best CRM practises. -Responsible for Ticket Arena’s editorial output, frequently writing and editing content such as news, artist interviews, reviews and creative feature pieces. Managing marketing assistants, apprentices and external content creators, briefing each on our style guide and editing their work to a high standard. Curating the Ticket Arena website and app using a CMS to ensure content is up to date, visually stimulating and that advertisement space is used effectively. -Liaising directly with and managing the needs of key stakeholders including clients, PR and press agencies. Devising bespoke and detailed marketing campaign plans, with specific needs and targets in mind. -Using analytic tools such as Google Analytics and Hootsuite to measure successes and inform future practises, with specific KPIs in mind. Show less

Live Music and Gigs Editor

• Jan 2017 - May 2017

-Responsible for the output of Skiddle’s official social media channels, with focuses on Facebook, Twitter, Snapchat, YouTube and Instagram. Through this I continued Skiddle’s strong brand presence across all online platforms, ensuring consistent and engaging content. -Created innovative and new marketing campaigns based on time sensitive news, holidays and seasonal concepts. Liaising with key stakeholders such as revenue dependant clients to ensure their needs and goals were met. -Used Google Analytics, Hootsuite and further reporting tools to measure click rates, bounce rates, and other crucial analytics, with specific KPIs and targets in mind. -Managed the Skiddle website using multiple CMS web platforms to create variations of content, ensured landing pages were up-to-date and specific branding guidelines were met. I also contributed to, managed and edited Skiddle’s online content, including news pieces, artist interviews, unique features and more, with a focus on marketable lexis and semantics as well as SEO and metadata. Show less

General Assistant

• Jan 2015 - Feb 2015

Completed a months work placement at BBC Radio 6Music in which I shadowed producers, presenters and music journalists. -Channel management including creating detailed running orders and schedules for multiple stations and programmes. -Gained extensive knowledge of broadcast law, including BBC’s Editorial Guidelines. -Researched and collected information for broadcast and wrote online content to BBC standard. -Edited audio clips to broadcast standard quality. -Prepared and conducted phone interviews for editing and broadcast. Show less