Experience

Staffgroup GmbH

• Germany
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing & Brand Strategy Director

  • Jul 2019 - Present

  Working across multiple European brands and sub-divisions, I take ownership of marketing projects; building engagement campaigns, controlling strategy, managing positioning as a brand specialist. My passion for building powerful brands contributes to my ability to develop campaign ideas and execute initiatives across the full marketing mix. Working across multiple European brands and sub-divisions, I take ownership of marketing projects; building engagement campaigns, controlling strategy, managing positioning as a brand specialist. My passion for building powerful brands contributes to my ability to develop campaign ideas and execute initiatives across the full marketing mix.



The Recruitment Co.

• United Kingdom
• Staffing and Recruiting
• 300 - 400 Employee

• Marketing & Brand Strategy Director

  • Jul 2019 - Present

  As Brand Strategy Director it is my responsibility to ensure high-quality work is produced across all areas of the marketing team. Overseeing and actively contributing to the development of all marketing output across the business I deliver solutions on time and on budget by combining strategic thinking with execution excellence and a commercial mindset.I’m proud to contribute to shaping the business culture by providing motivational and engaging communications and promotion of the vision, CSR initiatives and purposeful business activities. I utilise data to demonstrate success - developing and understanding customer segmentation, insight and market dynamics to develop and influence all integrated marketing campaigns.Through highly developed management skills, I lead the in-house marketing team as well as agency partners. My strong internal stakeholder management and collaboration skills, allow me to collaborate with other business functions to develop and optimise marketing plans. By acting as a champion for the brand, I shape strategic and operational marketing programs that inspire advocacy.

• Brand Strategy and Development Manager

  • May 2017 - Jul 2019

  As Brand Manager of PMP, I supported the business in delivering a strategic market presence through implementation of marketing strategies, strong communication and stakeholder engagement.Reporting into the Managing Director, and being sat on the senior management team, I developed, implemented and executed marketing initiatives and activities, including, but not limited to; print, web, social media, events, market analysis/reporting, literature creation (design and copywriting), advertising, bid/tender writing, and CSR. I was responsible for delivering effective and engaging campaigns to win, grow and nurture client and candidate relationships, working with, and managing, a team of one marketing manager, one marketing executive, and two apprentices, to execute communication strategies and expert sales campaigns. With a hands-on attitude, my analytical skills, business ingenuity and ability to multitask led to improved brand advocacy and industry recognition. In June 2019 PMP was honoured to be recognised as Best Large Recruitment Business at the Global Recruiter Awards, then a few months later my team won Back-Office Support Team of the Year at the Recruiter Awards. Another career highlight was conceptualising and leading an award-winning campaign for modern slavery charity Unseen. Be Seen, Be Heard, raised awareness of modern slavery in high volume recruitment and supply chains. PRWeek, Campaign and Third Sector recognised the success of Be Seen, Be Heard and awarded PMP with the Best Equality & Inclusion Cause Campaign Award in July 2019.

• Interim Head of Group Marketing

  • Aug 2016 - May 2017

  During a period of change I was asked to lead the team as interim Head of Group Marketing; responsible for implementing new marketing processes; growing the central support function and improving both internal and external communications for the Cordant Group.Managing a team of 6 dedicated marketing assistants it was my responsibility to transform how the business communicated and lead industry expertise. Projects;- Defining marketing positioning and understand the audience habits of each Group sub brand; PMP Recruitment, Cordant People, Cordant Technical and Engineering, Cordant Services.- Lead the development of digital exposure through the build of two new websites, the delivery of dynamic web content and the gradual introduction of organic social content.- Communicate the Groups ethical standing through expertise documents and opinion pieces- Roll out regular internal and external comms through eshots and newsletters- Promote the USPs which make Cordant different and unique in the marketplace- Transform the look and feel of sales documents, bids and presentations. - Integrate job boards into the marketing mix, monitoring, and improving where possible, the analytics, cost 'v' benefit and usage.

• Marketing Manager

  • Jul 2015 - Aug 2016

  Cordant Services is part of Cordant Group - a trusted supplier of facilities and people services in the UK.As Marketing Manager I was responsible for the overall brand strategy, working to promote brand identification and awareness, and position the division as the go to provider of facilities solutions.In order to deliver the most effective campaigns it was important to gather business information, intelligence and industry data to identify the most effective communication channels for the various market sectors and target audience.My role included;- The design and development of new marketing materials both on and offline, such as; interactive mediums, e-shots, traditional sales literature and video content. - Leading and executing dynamic website and social media activity ensuring the constant flow of engaging and relevant content. Writing, researching and delivering expert blogs, news pieces and SEO.- Liaising with relevant departments during planning, implementation and analysis of campaigns.- Assisting with developing communication tools to enhance engagement, and to reach workers 'on the ground' who wouldn't necessarily have email access.- Planning and designing engaging tender documents and creating professional and informative presentations for target clients and sales opportunities.- Managing PR and liaising with external PR agency.- Working closely with individuals from all levels, and areas of the business.



UK Greetings

• United Kingdom
• Consumer Goods
• 400 - 500 Employee

• PR & Digital Marketing Manager

  • Nov 2010 - Jul 2015

  UK Greetings is a Greetings Cards company supplying consumer goods to stores across the country. My role allowed me to get involved in a vast range of projects in specialist areas, from sales promotion to event management, public relations to advertising. My main responsibility was to develop the company’s brand awareness through digital marketing, creating briefs and artwork for websites, apps, social media pages and marketing campaigns. I analysed and considered new and innovative ways of marketing UK Greetings’ many brands and characters, to drive awareness and engagement. The biggest success story was Boofle, a brand, which is now demonstrating phenomenal sales and popularity. I also developed product placement campaigns, liaised with production companies, blog writers and talent agencies, wrote copy for industry magazines, researched new areas of communication and monitored market trends.

• Category Coordinator

  • Aug 2009 - Nov 2010

  UK Greetings is a Greetings Cards company supplying consumer goods to stores across the country. My role was to work with marketing and account buyers to choose which specific items are suitable for sale in Birthdays and Clintons stores. Part of the role was to analyse sales, shopping habits and trends in order to present buyers with best performing product.

• Visual Merchandiser

  • Apr 2008 - Aug 2009

  My role at UKG was to plan the displays, which appear in Supermarkets.The process involved showroom and computer planning; liasing with merchandisers, tracking orders, general admin duties and ensuring other departments were up to date on seasonal and everyday activities.



Morton Meadow Logistics

• Brighouse, West Yorkshire

• Customer Service

  • Sep 2007 - Mar 2008

  My role at MML was to manage manufacturing and logistic processes for clients. I worked closely with individuals both internal and externally to ensure smooth turn around of their product. My responsibilities included admin duties, attending customer meetings, using bespoke software, as well as excel and office. My role at MML was to manage manufacturing and logistic processes for clients. I worked closely with individuals both internal and externally to ensure smooth turn around of their product. My responsibilities included admin duties, attending customer meetings, using bespoke software, as well as excel and office.



GREEN Comms

• Wakefield, United Kingdom

• Work Experience - Account Manager

  • Jan 2007 - Feb 2007

  At GREEN I worked on the PR and promotion of a campaign to ‘Beat Blue Monday”, the most depressing day of the year. I got the story into all the nationals and also some local media. My role was to liase with the press and get sufficient coverage on the day. I wrote press releases and was included in brainstorms, many in which my ideas where used. At GREEN I worked on the PR and promotion of a campaign to ‘Beat Blue Monday”, the most depressing day of the year. I got the story into all the nationals and also some local media. My role was to liase with the press and get sufficient coverage on the day. I wrote press releases and was included in brainstorms, many in which my ideas where used.



Gotchaliverpool.co.uk

• Liverpool, United Kingdom

• Work Experience - Freelance journalist

  • Sep 2006 - Jan 2007

  Gotchaliverpool.co.uk is a student website that showcases reviews and features from students and members of the public. My role on the site was as a freelance and feature writer and also had an editorial role where participants sent their work to me to be proof read before publication. Gotchaliverpool.co.uk is a student website that showcases reviews and features from students and members of the public. My role on the site was as a freelance and feature writer and also had an editorial role where participants sent their work to me to be proof read before publication.



LAP PR

• Huddersfield, United Kingdom

• Work Experience - PR Assistant

  • May 2006 - Jul 2006

  At LAP I was assisting the sole owner/founder of the business doing basic admin duties, helping her pitch ideas and putting together PR packs and cutting files. I was also trusted to run the office while the manager was away. At LAP I was assisting the sole owner/founder of the business doing basic admin duties, helping her pitch ideas and putting together PR packs and cutting files. I was also trusted to run the office while the manager was away.