Experience

Gacek Design Group

• United States
• Design Services
• 1 - 100 Employee

• Director of Marketing, Business Development

  • May 2012 - Present

  New Hope, PA - Develop company foundation and guidelines, implement interior design process flow for residential and commercial projects; identify improvement areas and create solutions to grow market share, and diversify our project portfolio. - Conduct market research to include geographic, demographic, and psychographic data; create project profile stories, determine buying behaviors, understand generational preferences, and illustrate design trends. - Establish company marketing and business… Show more - Develop company foundation and guidelines, implement interior design process flow for residential and commercial projects; identify improvement areas and create solutions to grow market share, and diversify our project portfolio. - Conduct market research to include geographic, demographic, and psychographic data; create project profile stories, determine buying behaviors, understand generational preferences, and illustrate design trends. - Establish company marketing and business strategies; initiate and lead efforts for online and offline marketing - develop strategy, define target markets, and build market share. - Understand the competition for client projects; stay current on interior design trends. - Build online presence - maintain gacekdesign.com, develop digital strategy, introduce SEO/SEM. - Create company presence on Facebook, Twitter, LinkedIn, Pinterest, and Houzz. - Seek out new business for interior design efforts to include developers, builders, realtors, hospitality, commercial and private clients. - Establish core partnerships with trades to offer value and expertise to all projects. Show less



K. Hovnanian® Homes

• United States
• Real Estate
• 700 & Above Employee

• Director Marketing, Northeast Division

  • Nov 2010 - Apr 2012

  Edison, NJ - Lead strategic marketing efforts for the NY, NJ, and PA area including 21 active communities and 11+ communities in planning. - Manage a $4.5MM budget and maintain an effective media mix to support an 8% conversion rate in 2011. - Implement critical marketing deliverables and act as primary decision maker on creative executions and media strategy, (delivered 6 community grand openings, 34 model grand openings, 1 clubhouse grand opening and 10 new sales offices in 2011). - Support a… Show more - Lead strategic marketing efforts for the NY, NJ, and PA area including 21 active communities and 11+ communities in planning. - Manage a $4.5MM budget and maintain an effective media mix to support an 8% conversion rate in 2011. - Implement critical marketing deliverables and act as primary decision maker on creative executions and media strategy, (delivered 6 community grand openings, 34 model grand openings, 1 clubhouse grand opening and 10 new sales offices in 2011). - Support a broad range of target markets with diverse products and price points ranging from $159,000 to $2MM. - Research demographics and understand trends in the industry to deliver solutions; collaborate with key team members and better serve the consumer's needs. Align with relevant brands, (successfully initiated unique partnerships/events that generated 44% increase in traffic in 2011). - Seek out cost effective initiatives,(saved the firm $761,000 in 2011 via merchandising strategies, TV negotiation, and innovative sales office presentations). - Counsel and serve as expert consultant on niche/co-branded marketing to K. Hovnanian directors in their local efforts. - Manage staff of marketing professionals. Report to Division President and influence marketing initiative to the Group level and the Corporate team.

• Director Sales and Marketing, Delaware Valley Division

  • Mar 2006 - Nov 2010

  Langhorne, PA - Lead marketing and sales efforts for an 18 county business unit encompassing 28 active sales communities and 8+ communities in planning. - Research and analyze geographic markets, homebuilding competitors, historical marketing efforts and market forecasts. - Develop creative strategies to achieve corporate sales and marketing objectives; concentrate on ways to effectively reach homebuyers via education, brand awareness and direct response vehicles. - Manage a staff of sales… Show more - Lead marketing and sales efforts for an 18 county business unit encompassing 28 active sales communities and 8+ communities in planning. - Research and analyze geographic markets, homebuilding competitors, historical marketing efforts and market forecasts. - Develop creative strategies to achieve corporate sales and marketing objectives; concentrate on ways to effectively reach homebuyers via education, brand awareness and direct response vehicles. - Manage a staff of sales, marketing and internet managers. - Lead sales strategy and marketing initiatives for the Division; report directly to the Division President.

• Sales Consultant/Sales Manager

  • Aug 2003 - Mar 2006

  NJ and PA locations - Provided leadership for sales team in the Delaware Valley Division; coached and guided a team of 20 sales associates; provided training and onsite skills development to maximize sales conversion and minimize cancellations. - Coordinated marketing events with community project managers, marketing managers. - Maintained up to date and in-depth knowledge of competitive communities and local real estate markets; aligned strategically with real estate professionals. - Provided continuous… Show more - Provided leadership for sales team in the Delaware Valley Division; coached and guided a team of 20 sales associates; provided training and onsite skills development to maximize sales conversion and minimize cancellations. - Coordinated marketing events with community project managers, marketing managers. - Maintained up to date and in-depth knowledge of competitive communities and local real estate markets; aligned strategically with real estate professionals. - Provided continuous benchmarking of corporate and competitive strengths and developed strategy to capitalize on the differences. - Served as seller's agent, cultivated relationships with prospective buyers, secured sales contracts and successful closing statistics. - Demonstrated working knowledge of home construction, design selections, and mortgage financing products to strengthen sales relationships. - Million Dollar New Home Sales Award, Silver Level 2004 - Sales Associate of the Quarter, 2nd and 4th quarters, 2004 - Champions Circle Sales Award - Top 15 associates for 2004 - Sales Consultant of the Year, 2004



Coldwell Banker Realty

• United States
• Real Estate
• 700 & Above Employee

• Sales Associate

  • Aug 2001 - Aug 2003

  Rumson, NJ - Residential specialist for the purchase and sales of single family homes and town homes. - Recipient of the 2002 NJAR Circle of Excellence Sales Award. - Member of Coldwell Banker 2002 Multi Million Dollar Sales Club. - Ranked number 8 out of 62 sales associates in closed sales in 2002. - Ranked number 7 in Buyer Controlled Sales in the Rumson, NJ sales office in 2002.



Merrill Lynch

• United States
• Financial Services
• 700 & Above Employee

• VP Senior Relationship Manager

  • Apr 2000 - Aug 2001

  Plainsboro, NJ initiated and formed targeted relationships with best of breed internet companies; incubated and integrated technology into ML business units; negotiated content syndication and content sharing relationships to leverage MLs uinique properties; promoted askmerrill.com

• VP Advertising, Media & Finance Manager

  • Dec 1996 - Apr 2000

  Plainsboro, NJ evaluated media planning on ability to deliver ad messages to target market; acted as key contact with media industry reps; managed financial cost accounting for $90 million budget: integrated efforts to include the Financial Consultant network through direct response marketing programs