Loring Piper Weidner
Director of Marketing & Creative Services at Bay Area Lyme Foundation- Claim this Profile
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Bio
Meredith Palmer
I had the pleasure of working with Loring for over 4 years at LeapFrog SchoolHouse. In her roles are Director of Creative Services and Director of Brand Development Loring consistently demonstrated innovation, creativity, exceptional design skills, and superior leadership. Loring has a unique mix of abilities. She is a strategic thinker as well as talented designer with an eye for detail. Her ability to think critically about the needs and values of our customers and find unique ways to apply the overall marketing strategy gave us a competitive advantage through print and online marketing collateral. Loring’s designs and concepts translated to remarkable visual extensions of the LeapFrog SchoolHouse brand. Brand development is a particular strength of Loring’s and she has an outstanding aptitude for bringing a young brand to maturity and changing an out-of-date brand to a modern and sustainable look without a drastic departure from core values. In addition, Loring is a venerable member of the marketing team. She partners well with both product and communication sides of marketing, collaborating yet pushing for and guiding toward excellence at all times.
Jim Mills
If you want to position a product or brand for maximum impact, Loring is definitely someone you want in your corner. She combines a sophisticated sense of design with a well-grounded understanding of what motivates customers and an intuitive sense of how to connect with the customer. Loring has a great eye for talent, and her teams produce elegant, approachable designs that are practical to use and effective in the marketplace. Even working at a fast pace, under multiple deadlines, she takes time to reflect on every assignment, ensuring that her teams will generate compelling executions across the wide range of their work. Because of her top-drawer experience in packaging, web design, user interface, print materials, and all sorts of marketing collateral, Loring brings a strong sense of direction to her work. Her tenacity and insistence on quality would be welcome in any marketing organization.
Meredith Palmer
I had the pleasure of working with Loring for over 4 years at LeapFrog SchoolHouse. In her roles are Director of Creative Services and Director of Brand Development Loring consistently demonstrated innovation, creativity, exceptional design skills, and superior leadership. Loring has a unique mix of abilities. She is a strategic thinker as well as talented designer with an eye for detail. Her ability to think critically about the needs and values of our customers and find unique ways to apply the overall marketing strategy gave us a competitive advantage through print and online marketing collateral. Loring’s designs and concepts translated to remarkable visual extensions of the LeapFrog SchoolHouse brand. Brand development is a particular strength of Loring’s and she has an outstanding aptitude for bringing a young brand to maturity and changing an out-of-date brand to a modern and sustainable look without a drastic departure from core values. In addition, Loring is a venerable member of the marketing team. She partners well with both product and communication sides of marketing, collaborating yet pushing for and guiding toward excellence at all times.
Jim Mills
If you want to position a product or brand for maximum impact, Loring is definitely someone you want in your corner. She combines a sophisticated sense of design with a well-grounded understanding of what motivates customers and an intuitive sense of how to connect with the customer. Loring has a great eye for talent, and her teams produce elegant, approachable designs that are practical to use and effective in the marketplace. Even working at a fast pace, under multiple deadlines, she takes time to reflect on every assignment, ensuring that her teams will generate compelling executions across the wide range of their work. Because of her top-drawer experience in packaging, web design, user interface, print materials, and all sorts of marketing collateral, Loring brings a strong sense of direction to her work. Her tenacity and insistence on quality would be welcome in any marketing organization.
Meredith Palmer
I had the pleasure of working with Loring for over 4 years at LeapFrog SchoolHouse. In her roles are Director of Creative Services and Director of Brand Development Loring consistently demonstrated innovation, creativity, exceptional design skills, and superior leadership. Loring has a unique mix of abilities. She is a strategic thinker as well as talented designer with an eye for detail. Her ability to think critically about the needs and values of our customers and find unique ways to apply the overall marketing strategy gave us a competitive advantage through print and online marketing collateral. Loring’s designs and concepts translated to remarkable visual extensions of the LeapFrog SchoolHouse brand. Brand development is a particular strength of Loring’s and she has an outstanding aptitude for bringing a young brand to maturity and changing an out-of-date brand to a modern and sustainable look without a drastic departure from core values. In addition, Loring is a venerable member of the marketing team. She partners well with both product and communication sides of marketing, collaborating yet pushing for and guiding toward excellence at all times.
Jim Mills
If you want to position a product or brand for maximum impact, Loring is definitely someone you want in your corner. She combines a sophisticated sense of design with a well-grounded understanding of what motivates customers and an intuitive sense of how to connect with the customer. Loring has a great eye for talent, and her teams produce elegant, approachable designs that are practical to use and effective in the marketplace. Even working at a fast pace, under multiple deadlines, she takes time to reflect on every assignment, ensuring that her teams will generate compelling executions across the wide range of their work. Because of her top-drawer experience in packaging, web design, user interface, print materials, and all sorts of marketing collateral, Loring brings a strong sense of direction to her work. Her tenacity and insistence on quality would be welcome in any marketing organization.
Meredith Palmer
I had the pleasure of working with Loring for over 4 years at LeapFrog SchoolHouse. In her roles are Director of Creative Services and Director of Brand Development Loring consistently demonstrated innovation, creativity, exceptional design skills, and superior leadership. Loring has a unique mix of abilities. She is a strategic thinker as well as talented designer with an eye for detail. Her ability to think critically about the needs and values of our customers and find unique ways to apply the overall marketing strategy gave us a competitive advantage through print and online marketing collateral. Loring’s designs and concepts translated to remarkable visual extensions of the LeapFrog SchoolHouse brand. Brand development is a particular strength of Loring’s and she has an outstanding aptitude for bringing a young brand to maturity and changing an out-of-date brand to a modern and sustainable look without a drastic departure from core values. In addition, Loring is a venerable member of the marketing team. She partners well with both product and communication sides of marketing, collaborating yet pushing for and guiding toward excellence at all times.
Jim Mills
If you want to position a product or brand for maximum impact, Loring is definitely someone you want in your corner. She combines a sophisticated sense of design with a well-grounded understanding of what motivates customers and an intuitive sense of how to connect with the customer. Loring has a great eye for talent, and her teams produce elegant, approachable designs that are practical to use and effective in the marketplace. Even working at a fast pace, under multiple deadlines, she takes time to reflect on every assignment, ensuring that her teams will generate compelling executions across the wide range of their work. Because of her top-drawer experience in packaging, web design, user interface, print materials, and all sorts of marketing collateral, Loring brings a strong sense of direction to her work. Her tenacity and insistence on quality would be welcome in any marketing organization.
Experience
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Bay Area Lyme Foundation
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United States
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Research Services
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1 - 100 Employee
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Director of Marketing & Creative Services
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Nov 2014 - Present
At Bay Area Lyme, our mission is to make Lyme disease easy to diagnose and simple to cure. Our focus is on prevention and the development of better diagnostics and treatments. Lyme disease is one of the most common vector-borne infectious diseases in the world. It is found in 65 countries and throughout the United States, with ~500K new cases each year in the US alone. And yet, Lyme research is significantly underfunded relative to other comparable diseases. Our goal is to fill that void and accelerate the pace of new drug and diagnostic development in order to alleviate the suffering. 100% of donations are directed to Lyme disease research and prevention programs. Show less
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Loring Piper Design
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San Rafael, CA
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Creative Services & Branding Consultant
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Jan 2009 - Present
Multi-channel creative services including design, production and brand development for consumer product, education, technology companies and nonprofits including Math Solutions, DreamBox, Hapara, FullCircle Insights, Sally Ride Science, Ossia, and Bay Area Lyme Foundation. Multi-channel creative services including design, production and brand development for consumer product, education, technology companies and nonprofits including Math Solutions, DreamBox, Hapara, FullCircle Insights, Sally Ride Science, Ossia, and Bay Area Lyme Foundation.
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DreamBox Learning
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United States
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E-Learning Providers
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200 - 300 Employee
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Director of Creative Services
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Jan 2011 - Dec 2013
Design and production of all marketing communications. Developed a new more sophisticated and engaging corporate identity and launched it through the consistent application to marketing programs and products. Producer, stylist, and art director for all classroom and K–6 student photoshoots. Design and production of all marketing communications. Developed a new more sophisticated and engaging corporate identity and launched it through the consistent application to marketing programs and products. Producer, stylist, and art director for all classroom and K–6 student photoshoots.
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LeapFrog
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United States
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Computers and Electronics Manufacturing
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200 - 300 Employee
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Director of Brand Development, School Division
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Dec 2006 - Dec 2008
Responsible for the entire visual brand for the LeapFrog School division, including: corporate identity, online/social media and print marketing programs, catalogs, websites, advertising, demos, trade show graphics, photoshoots, sales tools, packaging, and product development.• Creative Director for all Web design, demos, software UI, product catalogs, sales promotions, product collateral, multi-channel direct marketing, advertising, event materials, training materials, and packaging• Partner with the internal Web development team and manage external resources to produce all Web-based outbound marketing, websites, demos, and the ecommerce site • Sourced and managed external resources to create strategic design solutions for larger programs and campaigns while handling production in-house for extensive cost savings• Directed the redesign of the LeapFrog School identity, business system, and graphic language• Creative Director for all product development including books, hardware, tutorials, packaging and software UI Show less
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Director of Creative Services, School Division
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Oct 2002 - Dec 2006
Managed 3-person creative team to design and produce over 400 online and offline national marketing programs and 200 regional sales tools annually for the education division, LeapFrog SchoolHouse.• Built internal creative services dept. and processes for more cost-effective production of materials• Leveraged external agencies for strategic input and new design solutions while producing in-house• Tracked project budgets and annual creative services budget with accuracy, adapting to ongoing revisions• Directed the redesign of the LeapFrog SchoolHouse identity, business system, packaging and corporate website• Supported 70-person direct sales force nationwide with product sales tools and event promotions Show less
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Stratify
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United States
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Legal Services
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1 - 100 Employee
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Creative Director & Director of Marketing Comm.
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Jun 2001 - Sep 2002
Managed and art directed all marketing communications including: brand identity, advertising, events, website development, and lead generation for a business intelligence software company. Managed and art directed all marketing communications including: brand identity, advertising, events, website development, and lead generation for a business intelligence software company.
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Creative Director & Director of Marketing Comm.
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Apr 2000 - May 2001
Responsible for all creative direction and marketing programs including: online and offline advertising, sales lead generation, direct mail, corporate presentations, special events and corporate identity for an e-commerce software company. Responsible for all creative direction and marketing programs including: online and offline advertising, sales lead generation, direct mail, corporate presentations, special events and corporate identity for an e-commerce software company.
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Williams-Sonoma, Inc.
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United States
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Retail
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700 & Above Employee
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Packaging Manager
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Aug 1997 - Apr 2000
Art directed and managed in-house design/production team and outside design, photography, prepress, and print vendors to create all marketing and packaging materials for the Williams-Sonoma retail division. Art directed and managed in-house design/production team and outside design, photography, prepress, and print vendors to create all marketing and packaging materials for the Williams-Sonoma retail division.
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Houghton Mifflin Harcourt
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United States
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E-Learning Providers
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700 & Above Employee
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Senior Designer/Project Manager
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May 1994 - Feb 1997
Art directed design teams and collaborated with editorial, production, and marketing departments to develop elementary textbook programs and packaging for a leading educational book publisher. Art directed design teams and collaborated with editorial, production, and marketing departments to develop elementary textbook programs and packaging for a leading educational book publisher.
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Senior Designer
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Apr 1992 - May 1994
Design and production of annual reports, special event materials, exhibits and displays, corporate identity, and advertising for a design and marketing communications company. Design and production of annual reports, special event materials, exhibits and displays, corporate identity, and advertising for a design and marketing communications company.
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Designer/Illustrator
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Oct 1990 - Mar 1992
Design and production of product catalogs, annual reports, advertising, promotional materials, direct mail, signage, and identity for a marketing communications firm. Design and production of product catalogs, annual reports, advertising, promotional materials, direct mail, signage, and identity for a marketing communications firm.
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Education
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Skidmore College
B.S., Studio Art, Art History -
Studio Arts College International
Figure Drawing & Art History -
The School of the Art Institute of Chicago
Design and Visual Communications, General
Community
