Lori Martinek
Owner & Principal at ED/c Partners- Claim this Profile
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Bio
Patrick McHugh
Lori was part of a team that recently visited Jefferson Parish, LA to assess the impact of the BP oil spill and to recommend recovery strategies that the community could pursue. Lori was an indispensible member of the team who displayed broad mastery of economic development and marketing. On top of her valuable substantive insights, Lori’s detail-oriented nature was a boon to the enterprise. After visiting with community members for two days, our team wrestled with producing a presentation that would capture everything we had heard and seen. When the group broke up at 8:00pm, our presentation had all of the important content, but little structure. We reconvened the next morning worried that our presentation would be disorganized and confusing. Little did we know, Lori had stayed up into the wee hours transforming our rough draft into a top-notch presentation. The team was amazed to find that Lori had crafted a narrative thread that connected everything we had to address without sacrificing detail or breadth. Lori has a rare gift for finding the central story within complex material, so her professional success is no accident.
John Rucidlo
I have had the opportunity to meet and work with Lori Martinek. She is one powerhouse woman. She's a driven, result oriented, focused individual. She knows exactly what she wants and how to get there. She's extremely detailed and would be an asset any business capcity.
Eric A. Duthie
Lori was initially hired by a regional economic development group of which I associate, to develop a branding strategy. Lori's expertise, confidence and wise guidance resulted in a completion of the project ahead of schedule and with more deliverables provided than expected from the original contract. The coalition was so pleased with the results, they extended another contract to Lori to enhace the original branding plan. I personally hired Lori to develop a complementary webpage for our organization, as well. During a preview presentation of the branding product, a competing consultant attempted to degrade Lori and her company. When asked about their concern with the product, they could only personalize their comments against Lori and Presntations Plus, not against the results. Personal attacks from competitors are usually petty and are never pleasant, but degradation of personalities, rather than product, is quite telling and always shows the professional ability of the targeted provider. I am pleased to recommend Lori Martinek, and Presentations Plus, for any project she pursues, as she esceeded expectations and is a pleasure to work with.
Patrick McHugh
Lori was part of a team that recently visited Jefferson Parish, LA to assess the impact of the BP oil spill and to recommend recovery strategies that the community could pursue. Lori was an indispensible member of the team who displayed broad mastery of economic development and marketing. On top of her valuable substantive insights, Lori’s detail-oriented nature was a boon to the enterprise. After visiting with community members for two days, our team wrestled with producing a presentation that would capture everything we had heard and seen. When the group broke up at 8:00pm, our presentation had all of the important content, but little structure. We reconvened the next morning worried that our presentation would be disorganized and confusing. Little did we know, Lori had stayed up into the wee hours transforming our rough draft into a top-notch presentation. The team was amazed to find that Lori had crafted a narrative thread that connected everything we had to address without sacrificing detail or breadth. Lori has a rare gift for finding the central story within complex material, so her professional success is no accident.
John Rucidlo
I have had the opportunity to meet and work with Lori Martinek. She is one powerhouse woman. She's a driven, result oriented, focused individual. She knows exactly what she wants and how to get there. She's extremely detailed and would be an asset any business capcity.
Eric A. Duthie
Lori was initially hired by a regional economic development group of which I associate, to develop a branding strategy. Lori's expertise, confidence and wise guidance resulted in a completion of the project ahead of schedule and with more deliverables provided than expected from the original contract. The coalition was so pleased with the results, they extended another contract to Lori to enhace the original branding plan. I personally hired Lori to develop a complementary webpage for our organization, as well. During a preview presentation of the branding product, a competing consultant attempted to degrade Lori and her company. When asked about their concern with the product, they could only personalize their comments against Lori and Presntations Plus, not against the results. Personal attacks from competitors are usually petty and are never pleasant, but degradation of personalities, rather than product, is quite telling and always shows the professional ability of the targeted provider. I am pleased to recommend Lori Martinek, and Presentations Plus, for any project she pursues, as she esceeded expectations and is a pleasure to work with.
Patrick McHugh
Lori was part of a team that recently visited Jefferson Parish, LA to assess the impact of the BP oil spill and to recommend recovery strategies that the community could pursue. Lori was an indispensible member of the team who displayed broad mastery of economic development and marketing. On top of her valuable substantive insights, Lori’s detail-oriented nature was a boon to the enterprise. After visiting with community members for two days, our team wrestled with producing a presentation that would capture everything we had heard and seen. When the group broke up at 8:00pm, our presentation had all of the important content, but little structure. We reconvened the next morning worried that our presentation would be disorganized and confusing. Little did we know, Lori had stayed up into the wee hours transforming our rough draft into a top-notch presentation. The team was amazed to find that Lori had crafted a narrative thread that connected everything we had to address without sacrificing detail or breadth. Lori has a rare gift for finding the central story within complex material, so her professional success is no accident.
John Rucidlo
I have had the opportunity to meet and work with Lori Martinek. She is one powerhouse woman. She's a driven, result oriented, focused individual. She knows exactly what she wants and how to get there. She's extremely detailed and would be an asset any business capcity.
Eric A. Duthie
Lori was initially hired by a regional economic development group of which I associate, to develop a branding strategy. Lori's expertise, confidence and wise guidance resulted in a completion of the project ahead of schedule and with more deliverables provided than expected from the original contract. The coalition was so pleased with the results, they extended another contract to Lori to enhace the original branding plan. I personally hired Lori to develop a complementary webpage for our organization, as well. During a preview presentation of the branding product, a competing consultant attempted to degrade Lori and her company. When asked about their concern with the product, they could only personalize their comments against Lori and Presntations Plus, not against the results. Personal attacks from competitors are usually petty and are never pleasant, but degradation of personalities, rather than product, is quite telling and always shows the professional ability of the targeted provider. I am pleased to recommend Lori Martinek, and Presentations Plus, for any project she pursues, as she esceeded expectations and is a pleasure to work with.
Patrick McHugh
Lori was part of a team that recently visited Jefferson Parish, LA to assess the impact of the BP oil spill and to recommend recovery strategies that the community could pursue. Lori was an indispensible member of the team who displayed broad mastery of economic development and marketing. On top of her valuable substantive insights, Lori’s detail-oriented nature was a boon to the enterprise. After visiting with community members for two days, our team wrestled with producing a presentation that would capture everything we had heard and seen. When the group broke up at 8:00pm, our presentation had all of the important content, but little structure. We reconvened the next morning worried that our presentation would be disorganized and confusing. Little did we know, Lori had stayed up into the wee hours transforming our rough draft into a top-notch presentation. The team was amazed to find that Lori had crafted a narrative thread that connected everything we had to address without sacrificing detail or breadth. Lori has a rare gift for finding the central story within complex material, so her professional success is no accident.
John Rucidlo
I have had the opportunity to meet and work with Lori Martinek. She is one powerhouse woman. She's a driven, result oriented, focused individual. She knows exactly what she wants and how to get there. She's extremely detailed and would be an asset any business capcity.
Eric A. Duthie
Lori was initially hired by a regional economic development group of which I associate, to develop a branding strategy. Lori's expertise, confidence and wise guidance resulted in a completion of the project ahead of schedule and with more deliverables provided than expected from the original contract. The coalition was so pleased with the results, they extended another contract to Lori to enhace the original branding plan. I personally hired Lori to develop a complementary webpage for our organization, as well. During a preview presentation of the branding product, a competing consultant attempted to degrade Lori and her company. When asked about their concern with the product, they could only personalize their comments against Lori and Presntations Plus, not against the results. Personal attacks from competitors are usually petty and are never pleasant, but degradation of personalities, rather than product, is quite telling and always shows the professional ability of the targeted provider. I am pleased to recommend Lori Martinek, and Presentations Plus, for any project she pursues, as she esceeded expectations and is a pleasure to work with.
Experience
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ED/c Partners
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United States
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Advertising Services
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1 - 100 Employee
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Owner & Principal
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Sep 1988 - Present
ED/c Partners specializes in branding, marketing and public affairs outreach strategies for economic and enterprise development, emerging sectors and SBA-funded programs. We work in both the public and private sector. If you need to raise the visibility of an emerging or expanding venture, program or region, ED/c Partners will help you Get Noticed and Get Growing in today’s highly competitive marketplace. We are recognized economic and enterprise development branding and marketing experts who become stakeholders in the projects and initiatives that we lead and ignite with our energy, our experience and our expertise. ED/c Partners was founded in 1988, has been specializing in economic and enterprise development since 1990 and continues to help drive the entrepreneurial economy 34 years later. Our sectors of expertise include public affairs and multi-media outreach in the forest restoration, biofuels, biomass and renewable energy sectors; economic development marketing and outreach at the federal, state, county and municipal level; enterprise zone and opportunity zone marketing; entrepreneurship; and venture development in healthcare, innovative medicine and other emerging sectors. Our private sector work also includes banking and finance, hospitality and professional services.
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SCORE Mentors Greater Phoenix
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United States
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Professional Training and Coaching
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1 - 100 Employee
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SCORE SME - Branding, Digital Outreach; DEI Chair; Leadership Team; Outreach Committee; Mentor
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Nov 2022 - Present
Lori is a Subject Matter Expert (SME) in Branding, Marketing and Digital Outreach and a Certified Mentor, She serves as Chair of the chapter's DEI Committee and is a member of the SCORE Greater Phoenix Leadership Team and Outreach committee. Lori is also a SCORE National Media Spokesperson. Lori is a Subject Matter Expert (SME) in Branding, Marketing and Digital Outreach and a Certified Mentor, She serves as Chair of the chapter's DEI Committee and is a member of the SCORE Greater Phoenix Leadership Team and Outreach committee. Lori is also a SCORE National Media Spokesperson.
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Founder
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Jun 2008 - Present
Lori is the Founder of MindingHerBiz, a Phoenix-based pro bono project which works with female entrepreneurs to help them confront and overcome the challenges of startup and growth. Candidates participate in free, high-powered brainstorming sessions where experts ask tough, insightful questions and provide actionable input. Lori is the Founder of MindingHerBiz, a Phoenix-based pro bono project which works with female entrepreneurs to help them confront and overcome the challenges of startup and growth. Candidates participate in free, high-powered brainstorming sessions where experts ask tough, insightful questions and provide actionable input.
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Speaker
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1987 - Present
Lori speaks to business and entrepreneurial audiences on branding, social media strategies, economic development marketing and digital outreach. Key topics include creating visibility, economic growth and entrepreneurship in emerging sectors. Appearances include Arizona Women in Higher Education, the IEDC Leadership Summit, Women's Entrepreneurial Bootcamp, Governor's Regional Development Conference, ASBDC National Conference, WomenVenture, the NFL Super Bowl XVII Playbook Series and the Arizona Veterans Small Business Conference.
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SCORE Greater Los Angeles
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United States
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Professional Training and Coaching
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1 - 100 Employee
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SCORE SME - Branding, Marketing, Digital Outreach; Executive Board and Chair - Social Media
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Jan 2022 - Nov 2022
Member Executive Board SCORE Los Angeles. Chair of Social Media Committee. Co-Chair of Marketing Committee. SCORE National Media Spokesperson. SME and Certified Mentor who worked with SCORE clients to help them 1) build strong brands and 2) develop and implement targeted, effective marketing campaigns that 3) build and maintain visibility, sales and market share, online and off. Member Executive Board SCORE Los Angeles. Chair of Social Media Committee. Co-Chair of Marketing Committee. SCORE National Media Spokesperson. SME and Certified Mentor who worked with SCORE clients to help them 1) build strong brands and 2) develop and implement targeted, effective marketing campaigns that 3) build and maintain visibility, sales and market share, online and off.
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HARVARD ECONOMIC DEVELOPMENT COUNCIL LTD
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United States
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Civic and Social Organizations
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Economic Development Marketing Consultant
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Mar 2001 - Jul 2022
Marketing consultant to public/private partnership economic development corporation since 2001. Provides direction, project management and reporting in marketing, outreach and strategic planning and oversee multimedia outreach, prospecting and stakeholder communications. Marketing and outreach for Opportunity Zone and Enterprise Zone. Marketing consultant to public/private partnership economic development corporation since 2001. Provides direction, project management and reporting in marketing, outreach and strategic planning and oversee multimedia outreach, prospecting and stakeholder communications. Marketing and outreach for Opportunity Zone and Enterprise Zone.
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AZSBDC Network
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United States
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Professional Training and Coaching
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1 - 100 Employee
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Manager - Special Programs and Network Initiatives
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Jan 2018 - Aug 2021
Developed and oversaw special programs and Network initiatives, including strategic planning, legislative outreach, branding, messaging and marketing outreach, accreditation review and preparation, SBA reporting and outreach (Core and CARES Act), website oversight and management and the development of action plans to implement Key Network Initiatives at the Network and Center level. Developed and oversaw special programs and Network initiatives, including strategic planning, legislative outreach, branding, messaging and marketing outreach, accreditation review and preparation, SBA reporting and outreach (Core and CARES Act), website oversight and management and the development of action plans to implement Key Network Initiatives at the Network and Center level.
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Principal Consultant
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Nov 2015 - Jul 2021
Lori advises new and serial entrepreneurs in the successful startup and growth of encore businesses and careers. Her expertise includes concept and business plan development, marketing, branding, digital marketing and social media, investor outreach and customer relationship management. Lori helps her clients access government and private sector resources that facilitate small business development, government contracting opportunities and technology development. She is particularly passionate about helping professionals and executives start productive businesses as a retirement or re-careering strategy. See www.edcgrow.com for credentials and contact information.
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Herlife Publishing LLC
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Book and Periodical Publishing
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Owner and Publisher
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Nov 2007 - Jul 2021
Indpendent publishing company specializes in the development and promotion of business and professional development titles for success-minded individuals and entrepreneurs in emerging sectors and industries. Indpendent publishing company specializes in the development and promotion of business and professional development titles for success-minded individuals and entrepreneurs in emerging sectors and industries.
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Stakeholder Outreach and Public Affairs
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Oct 2013 - Jun 2016
Directed stakeholder relationships and outreach with government, community, business and community contacts, including ongoing media, PR, multimedia outreach and follow up for Good Earth Power AZ as it worked to fulfill the Phase 1 contract of the Four Forest Restoration Initiative (4FRI) in Arizona. Managed public affairs at the federal, state, county and community level. Worked to build and maintain positive and productive relationships with key stakeholder groups, including U.S. Forest Service, 4FRI and county agencies.
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Network Marketing Programs - State Office
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Oct 2009 - Jun 2013
Managed statewide marketing program for 11 SBA-funded Small Business Development Centers located throughout Arizona (26 total locations and 6 AZPTAC offices), including branding; public relations and constituent outreach; program, newsletter and website development; network visibility, SBA program reporting, social media outreach and SEO. Managed statewide marketing program for 11 SBA-funded Small Business Development Centers located throughout Arizona (26 total locations and 6 AZPTAC offices), including branding; public relations and constituent outreach; program, newsletter and website development; network visibility, SBA program reporting, social media outreach and SEO.
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Presentation Plus
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United States
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Advertising Services
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Owner & Principal
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Sep 1988 - 2012
Presentation Plus was an award-winning, full service marketing and public relations firm that was rebranded as ED/c Partners in 2012 (see above). We have always been recognized for our expertise in branding, economic development and community marketing, having worked with clients at every level of the public and private sector since 1988. Our corporate clients included leaders in the business development, banking, printing, healthcare and manufacturing sectors. and proactive non-profit organizations representing a wealth of issues and initiatives.
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Marketing and New Business Development Counselor
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2003 - 2008
SBDC Counselor (Illinois, Arizona) specializing in marketing and new business development for new and expanding companies. Workshop developer and presenter, trainer and publicist. Also: Served as public relations consultant and outreach manager to McHenry County/IL SBDC and Kane County/IL SBDC for six years and Arizona SBDC for four years. SBDC Counselor (Illinois, Arizona) specializing in marketing and new business development for new and expanding companies. Workshop developer and presenter, trainer and publicist. Also: Served as public relations consultant and outreach manager to McHenry County/IL SBDC and Kane County/IL SBDC for six years and Arizona SBDC for four years.
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Marketing And Public Relations Consultant
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Jan 1991 - Feb 2003
Marketing and public relations consultant to county economic development group. Developed high-impact programs in corporate identity and visibility; stakeholder relations, fundraising and membership growth; Investor and Partner communications; community/constituent outreach (media, ghostwriting); legislative affairs; transportation initiatives; workforce development and education to careers program development. Marketing and public relations consultant to county economic development group. Developed high-impact programs in corporate identity and visibility; stakeholder relations, fundraising and membership growth; Investor and Partner communications; community/constituent outreach (media, ghostwriting); legislative affairs; transportation initiatives; workforce development and education to careers program development.
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National Marketing Manager
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Apr 1985 - Sep 1988
Directed corporate and contractor promotional programs for 223-store retailer. Developed strategies to support the nationwide contractor sales effort, including a vendor-sponsored program that provided over $1 million annually in co-op advertising funds for three years. Later served as a consultant to the company, providing marketing, public relations and speechwriting services to the executive team. Developed award-winning programs with partners including Owens Corning, Kohler, Olympic and Black and Decker.
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Media Planner and Buyer
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Nov 1983 - Apr 1985
Media planner and buyer (spot TV and radio) for retail and corporate accounts, including Coors, Killians Red, First National Bank of Chicago and others. Small market specialist. Brand liaison. Media planner and buyer (spot TV and radio) for retail and corporate accounts, including Coors, Killians Red, First National Bank of Chicago and others. Small market specialist. Brand liaison.
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Education
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1983 - 1984
Northwestern University
Masters, Medill School of Journalism -
University of Wisconsin-Madison
Bachelor’s Degree, Vilas School of Journalism
Community
