Experience

C5 Collective

• United States
• Program Development
• 1 - 100 Employee

• Partner

  • Jan 2018 - Present

  "SHAPING IDEAS FOR GLOBAL IMPACT" www.c5collective.com LinkedIn: https://www.linkedin.com/company/c5collective/ Twitter/Facebook: @C5Collective EM: lori@c5collective.com WHO WE ARE: At C5 Collective we pride ourselves on being Connectors, Creators, Collaborators, Conveners, & Curators in service to our clients needs. We believe in Making Extraordinary Things Happen; Maximizing Purpose & Profit; Using Data as a Roadmap; Applying a What's New & What's Next Approach; and the Power of Media & Storytelling in how we service our clients. OUR PARTNERS: C5 Collective’s partners are dynamic women, “idea-preneurs” with decades of experience producing interactive media, events, productions & communications initiatives that drive strategy, change policy & build partnerships. We are known for our global expertise in developing diverse sources of content & elevating issues & ideas that promote an inclusive agenda & help to advance our clients’ strategic goals. From digital media & social impact campaigns to storytelling & business development, we design programs & initiatives that help our clients achieve relevance & resonance in an increasingly connected & dynamic marketplace. WHO WE WORK WITH: Non Profits, Media & News Agencies, Women Leaders, Academia, Advocates & Activists, Companies, UN Agencies, Entrepreneurs. WHAT WE DO: Strategic Alliances & Sponsorships, Digital Content & Activations, Event Planning, Production & Operations (from concept to execution), Creative Ideation, Campaigns, Launches & Initiatives. WE'VE WORKED WITH SOME INCREDIBLE GLOBAL ORGANIZATIONS AND BRANDS: Collectively, we are the “Oz behind the curtain” for some of the biggest brands, companies & enterprises on the planet. Find More On Our Website at www.c5collective.com and Join Our Mailing List to Stay Up to Date on Our Work. Show less



Creative Convergency

• United States
• Advertising Services

• Founder/CEO

  • Dec 2008 - Present

  Advisory & Consultation Services in marketing, public relations, brand identity, product development and strategic brand alliances. Extensive database of impressive high-level contacts in the media & entertainment industry. Worked with start-ups: KGB, Mercy (Acting Chief Communications Officer), Virgin Unite, The Eve Branson Foundation, The Leading Edge, Hum Media, etc. to develop brands, PR strategies, business partnerships. Advisory & Consultation Services in marketing, public relations, brand identity, product development and strategic brand alliances. Extensive database of impressive high-level contacts in the media & entertainment industry. Worked with start-ups: KGB, Mercy (Acting Chief Communications Officer), Virgin Unite, The Eve Branson Foundation, The Leading Edge, Hum Media, etc. to develop brands, PR strategies, business partnerships.



Virgin Management, The Virgin Group

• Vice President of Corporate Communicatons

  • 1999 - 2007

  Planned and implemented PR for the Virgin Group of Companies in the U.S. Personal publicist to Sir Richard Branson. Collaborated with all start-up Virgin companies in the U.S., including Virgin Mobile, Virgin Megastores, Virgin Pulse, Virgin America, Virgin Galactic, Virgin Vines, Virgin Books & Publishing, Virgin Limited. Oversaw U.S. media coverage for Virgin Challenger and Virgin Global Flyer. Planned and implemented PR for the Virgin Group of Companies in the U.S. Personal publicist to Sir Richard Branson. Collaborated with all start-up Virgin companies in the U.S., including Virgin Mobile, Virgin Megastores, Virgin Pulse, Virgin America, Virgin Galactic, Virgin Vines, Virgin Books & Publishing, Virgin Limited. Oversaw U.S. media coverage for Virgin Challenger and Virgin Global Flyer.



Fox Broadcasting Company

• Creator & Exec. Producer, “The Rebel Billionaire: Branson's Quest for the Best"

  • Feb 2004 - Jan 2005

  Created and produced “The Rebel Billionaire: Branson's Quest for the Best," a globally-aired Fox prime-time reality series starring Virgin CEO, Sir Richard Branson. Show highlighted the Virgin brand; Sir Richard Branson was an innovator in brand product placement. Averaged 7 million viewers a week in U.S. alone. Represented Virgin in all negotiations, creative process, pre- and post-production; worked with Fox’s marketing team in promoting the show. Created and produced “The Rebel Billionaire: Branson's Quest for the Best," a globally-aired Fox prime-time reality series starring Virgin CEO, Sir Richard Branson. Show highlighted the Virgin brand; Sir Richard Branson was an innovator in brand product placement. Averaged 7 million viewers a week in U.S. alone. Represented Virgin in all negotiations, creative process, pre- and post-production; worked with Fox’s marketing team in promoting the show.

• Director of Corporate Communications

  • 1995 - 1999

  Provided leadership and support to Virgin corporate by carrying out all public relations functions involving CEO Sir Richard Branson and marketing the Virgin brand in the United States. Collaborated transatlantic on a daily basis with brand, marketing, and public relations teams. Conceptualized and implemented non-traditional tactics to break through the media clutter barrier and open opportunities for mass exposure. Coordinated and participated in the preparation of promotional communications and print publications. Worked closely with all Virgin companies to raise corporate brand awareness. Show less



Virgin Atlantic Airways

• India
• Appliances, Electrical, and Electronics Manufacturing

• Manager/Director of Public Relations

  • 1987 - 1995

  Planned and implemented public relations, inaugurals and media events for maverick British airline. Coordinated Virgin Airways' inaugural flights with all new U.S. gateways to secure major national media coverage in broadcast, print & radio. Established highly effective relationships with key media in the travel industry and local media in each destination. Organized international press trips. Handled all corporate issues, internal communications and crisis PR. Managed staff of five. Planned and implemented public relations, inaugurals and media events for maverick British airline. Coordinated Virgin Airways' inaugural flights with all new U.S. gateways to secure major national media coverage in broadcast, print & radio. Established highly effective relationships with key media in the travel industry and local media in each destination. Organized international press trips. Handled all corporate issues, internal communications and crisis PR. Managed staff of five.



The Press Office

• United Kingdom

• Account Executive

  • Dec 1984 - Nov 1986

  Worked for top Public Relations agency specializing in entertainment industry. Went on the road and on tour with major rock acts as Kiss. Worked for top Public Relations agency specializing in entertainment industry. Went on the road and on tour with major rock acts as Kiss.



​​​​NORBY WALTERS & ASSOCIATES

• Assistant Agent

  • 1982 - 1984

  Worked for major New York Music Booking Agency handling R & B and rap acts. Left Norby Walters to personally manage Marc "Muniz" Anthony and Jocelyn Brown. Worked for major New York Music Booking Agency handling R & B and rap acts. Left Norby Walters to personally manage Marc "Muniz" Anthony and Jocelyn Brown.