Experience

Cultural Alliance of Fairfield County

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Communications & Marketing Director

  • Aug 2021 - Present

  Create and manage content across digital media andconventional platforms, including social media, email,newsletters, press releases, and copy for print, radio, andtelevision media including WPKN RadioAdvance brand position with email follower increase of 10%and social media reach and engagement increase of 40%Design messaging for an innovative equity and inclusioncampaign called Cultural Alliance 2.0 with innovative strategyto attract and retain new voices in the arts and culture sectorProduce Marketing Roundtables in Diversity, Equity, andInclusion and other relevant topics



Milford Arts Council

• United States
• Performing Arts
• 1 - 100 Employee

• Marketing Director

  • Jan 2018 - Jun 2021

  Managed all aspects of marketing strategy, development, project management, website creation and management, on-screen and on-air promotion, press relations, community outreach, social media, content development, graphic identity, email, blog writing, branding, and experiential marketing. Increased FY 2020/21 net revenue by $90,000 over prior year and exceeded fundraising goals by 35% on a 50% reduced pandemic marketing budgetAchieved an historic 26 year record-breaking theatre attendance in 2020 with net revenue increase of 276% and audience increase of 65%Elevated brand position by consistently improving public facing visuals, reputation, marketing assets, and press relations resulting in expansion of reach, engagement, and awareness across platforms - increasing unique website visitors by 61%, web page views by 51%, email by 49%, social media organic followers by 428%



Metropolitan School of the Arts

• United States
• Performing Arts
• 1 - 100 Employee

• Marketing Associate & Educational Instructor

  • Sep 2015 - Jan 2017

  Strategized marketing and development goals and objectives, building awareness in the community and improving competitive edgeDesigned and facilitated an innovative arts and wellness curriculum for middle school students to improve student character development and bolster academy philosophy Strategized marketing and development goals and objectives, building awareness in the community and improving competitive edgeDesigned and facilitated an innovative arts and wellness curriculum for middle school students to improve student character development and bolster academy philosophy



Messiah United Methodist Church

• Non-profit Organization Management
• 1 - 100 Employee

• Welcoming & Community Engagement Director

  • Mar 2005 - Jun 2010

  Broadened community recognition and increased membership by over 400 new members through strategic marketing plan, community outreach, and transformational education programsProduced and organized large outreach events, including budgeting, staffing, scheduling, and negotiating contracts, increasing attendance between 20 ­and 85%; supervised 100+ volunteers in large programs, initiatives, and outreach events Broadened community recognition and increased membership by over 400 new members through strategic marketing plan, community outreach, and transformational education programsProduced and organized large outreach events, including budgeting, staffing, scheduling, and negotiating contracts, increasing attendance between 20 ­and 85%; supervised 100+ volunteers in large programs, initiatives, and outreach events