Lori Casselman

President & Chief Revenue Officer at Wello Virtual Healthcare
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Canada, CA

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Experience

    • Canada
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • President & Chief Revenue Officer
      • Jan 2020 - Present

    • United States
    • Legal Services
    • Executive Advisor
      • Jun 2018 - Jan 2020

    • Chief Health Officer
      • Jun 2016 - May 2018

      Responsible for delivering industry experience around health care & group benefits, supporting business strategy, partnerships, brand awareness and competitive product development. As CHO, held overall accountability for League’s enterprise sales unit, health and member engagement strategy & delivery, the development of a unique health provider network & e-commerce marketplace. Established virtual care and health rewards offerings, along with an innovative suite of corporate and consumer health initiatives.

    • Canada
    • Software Development
    • 1 - 100 Employee
    • President & Chief Operating Officer
      • Dec 2018 - Jun 2019

      TribalScale is a global innovation firm focused on creating best-in-class digital products, transforming teams and supporting evolving business environments. Our client list is a who's who of enterprise organizations ready to transform customer experiences. Through our Venture Studios, we create and co-create with our partners to drive start-up growth and power innovation labs. Together we "right the future" for some of the world's top brands of today - and tomorrow.

    • Canada
    • Investment Banking
    • AVP, Integrated Health Solutions
      • Oct 2015 - Jun 2016

      Reporting to the Senior Vice President, Group Benefits. Responsible for building and leading Sun Life's innovative health management strategy - including revenue growth, product development/technology and client services functions. Integrated Health Solutions is a core line of business & product suite, supporting a proactive, multi-disciplinary approach to organizational and employee health - from prevention and wellness through to absence & disability management.

    • AVP, Practice Excellence & Innovation
      • Dec 2013 - Oct 2015

      Responsible for overall leadership of the Practice, Research & Innovation functions of the Group Life & Disability operation, a core area of the Group Benefits business unit. Accountable for setting the pace for change in mental health, wellness, absence & disability management, demonstrating meaningful productivity improvements, delivering incremental business value (profitability) and delivering on a focused best practice agenda to support enterprise and mid-market clients and drive unit business results.

    • AVP, Health & Productivity
      • Jun 2009 - Dec 2013

      Responsible for setting the strategic direction, and leading the overall business operations for the Health & Wellness division, within the Sun Life Group Benefits business unit. Key areas of focus include - generating strong sales results and annual business growth, developing a market-leading research & thought leadership platform, building & maintaining a best-in class product suite.

    • Vice President
      • Apr 2000 - Jun 2009

      Accountable for business growth and overall operations of one of Canada's leading providers of employee benefits & workplace health solutions.

Education

  • Richard Ivey School of Business
    Executive Leadership Development Program, *Strategy, Finance & Business Management
    2013 - 2013
  • Western University
    Master of Science - MS, Health Sciences
    1998 - 2000
  • Western University
    Hons. Bachelor of Science
    1996 - 1998
  • Western University
    Hons. Bachelor of Arts
    1993 - 1996

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