Digital Marketing Consultant & Founder

• Dec 2017 - Present

Helping brands achieve online awareness by combining winning marketing strategies with engaging content & graphics.Schedule a time to discuss your needs today: https://calendly.com/loricaralisLoriCaralis@gmail.com Helping brands achieve online awareness by combining winning marketing strategies with engaging content & graphics.Schedule a time to discuss your needs today: https://calendly.com/loricaralisLoriCaralis@gmail.com

Marketing Manager

• Sep 2015 - Dec 2017

Responsible for overall marketing including: social media management using Facebook, Twitter, Instagram, and Hootsuite, online/email marketing management with MailChimp and Snip’ly, direct mail, and collateral development. Responsible for overall marketing including: social media management using Facebook, Twitter, Instagram, and Hootsuite, online/email marketing management with MailChimp and Snip’ly, direct mail, and collateral development.

Career break at home with children

• 2010 - 2015

Realtor

• 2007 - 2009

Responsible for managing clients’ home sales for both buying and selling sides. Including negotiations, home valuations, managing involved parties through paperwork and processes, and lead generation.-Earned “Rookie Realtor of the Month” three times in first year in business. Responsible for managing clients’ home sales for both buying and selling sides. Including negotiations, home valuations, managing involved parties through paperwork and processes, and lead generation.-Earned “Rookie Realtor of the Month” three times in first year in business.

Media, Promotions, & Sponsorship Manager, New England

• 2005 - 2006

Responsible for overall New England media, sponsorship, and event marketing plans including: strategic media buys to reach targeted segments, activation of local sponsorships such as the New England Patriots, NASCAR races, & area colleges, and execution of sales events such as promotional launches and technology seminars.-Successfully negotiated new barter contracts with local NFL/MLB players for promotional campaigns with Sprint Nextel for no cash outlay. Responsible for overall New England media, sponsorship, and event marketing plans including: strategic media buys to reach targeted segments, activation of local sponsorships such as the New England Patriots, NASCAR races, & area colleges, and execution of sales events such as promotional launches and technology seminars.-Successfully negotiated new barter contracts with local NFL/MLB players for promotional campaigns with Sprint Nextel for no cash outlay.

Senior Marketing Specialist, Marketing Communications, North Region

• 2003 - 2005

Media responsibilities for Nextel’s largest region, which constitutes 50% of the overall business, include: managing media assets and directing agency creative team for regional sports sponsorships; designing strategies, negotiating contracts, and implementing media plans for collaborative buys between Nextel Authorized Representatives; implementing individual promotional media plans for over 35 markets; and creating and distributing monthly media update to North Region. Accountable for directory advertising media plan and budget, overseeing billing of regional media budget, and managing barter process and contracts.

Marketing Specialist

• 2001 - 2003

Executed all major events, sales launches, tradeshows, and corporate sponsorships for the New England area. Managed local marketing programs including collateral development and distribution, customer referral program, local sales incentives, and AR co-op initiatives.-Implemented innovative approach that increased customer referral program sales from 4% to over 10% of monthly gross adds and increased program unit sales by 300% in six months.-Flawlessly managed project teams to execute and leverage Nextel’s sponsorships of Sail Boston, the US Senior Open, and the Boston Marathon.

Marketing Coordinator

• 2000 - 2001

Coordinated all sales launches, planned strategies for tradeshows, and managed embedded base communications, including bill inserts, newsletters, and yellow pages.-Designed new tradeshow strategy that increased lead return by 65% in first year.

Marketing Administrator

• 1999 - 2000

Managed administrative requirements of the Marketing Department while assisting with lead quality monitoring, generation, distribution, and reporting. Worked on all tradeshows, major events, and corporate sponsorships.-Developed lead report to measure quality, distribution, and sales results.

Senior Customer Activation Representative

• 1998 - 1999

Restructured customer accounts for escalated retention issues. Led technical support team for marketing events including organizing distribution and collection of all equipment, activating phones, resolving any phone related issues, and on-site event support. Assisted Marketing Department to resolve activation issues with new promotions and presented monthly promotions to customer operations group.-Recipient of National Circle of Excellence Award.-Led technical team on site at the 1999 Ryder Cup Tournament.