Lori Vandenbrink
Marketing, Sales and Partnerships at Bicycle Adventures- Claim this Profile
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Bio
Tracie Smith
Lori and I go back to our days at Stevens Pass. So when I relocated to Leavenworth and she came to me with a job opportunity I was confident that it would be a good move for me. I had a strong sales and customer service background but had never worked in Hospitality so I was a bit hesitant at first. Lori assured me that my skills and convictions would be a great fit for Sleeping Lady and she was right. She turned out to be the best mentor that I've had thus far in my career. Lori's vast experience and knowledge of sales and marketing in general, but especially in the outdoor and B Corp driven industries, would be an asset to any company. As a leader, she instills confidence while nurturing personal growth, and sometimes personal restraint, in a manner that has allowed me to expand my skill set and relationships during even the most challenging situations. She is mission driven and passionately stands by not only her team, but her personal integrity, something that I think more people should do.
Lisa Gerber
I've worked with Lori in two different capacities over the years and it has ALWAYS been in a collaborative and forward-thinking way. Problems become opportunities and finding ways we can get super creative to through it (and have fun). Love working with her and hope we get to collaborate again some time in the future!
Tracie Smith
Lori and I go back to our days at Stevens Pass. So when I relocated to Leavenworth and she came to me with a job opportunity I was confident that it would be a good move for me. I had a strong sales and customer service background but had never worked in Hospitality so I was a bit hesitant at first. Lori assured me that my skills and convictions would be a great fit for Sleeping Lady and she was right. She turned out to be the best mentor that I've had thus far in my career. Lori's vast experience and knowledge of sales and marketing in general, but especially in the outdoor and B Corp driven industries, would be an asset to any company. As a leader, she instills confidence while nurturing personal growth, and sometimes personal restraint, in a manner that has allowed me to expand my skill set and relationships during even the most challenging situations. She is mission driven and passionately stands by not only her team, but her personal integrity, something that I think more people should do.
Lisa Gerber
I've worked with Lori in two different capacities over the years and it has ALWAYS been in a collaborative and forward-thinking way. Problems become opportunities and finding ways we can get super creative to through it (and have fun). Love working with her and hope we get to collaborate again some time in the future!
Tracie Smith
Lori and I go back to our days at Stevens Pass. So when I relocated to Leavenworth and she came to me with a job opportunity I was confident that it would be a good move for me. I had a strong sales and customer service background but had never worked in Hospitality so I was a bit hesitant at first. Lori assured me that my skills and convictions would be a great fit for Sleeping Lady and she was right. She turned out to be the best mentor that I've had thus far in my career. Lori's vast experience and knowledge of sales and marketing in general, but especially in the outdoor and B Corp driven industries, would be an asset to any company. As a leader, she instills confidence while nurturing personal growth, and sometimes personal restraint, in a manner that has allowed me to expand my skill set and relationships during even the most challenging situations. She is mission driven and passionately stands by not only her team, but her personal integrity, something that I think more people should do.
Lisa Gerber
I've worked with Lori in two different capacities over the years and it has ALWAYS been in a collaborative and forward-thinking way. Problems become opportunities and finding ways we can get super creative to through it (and have fun). Love working with her and hope we get to collaborate again some time in the future!
Tracie Smith
Lori and I go back to our days at Stevens Pass. So when I relocated to Leavenworth and she came to me with a job opportunity I was confident that it would be a good move for me. I had a strong sales and customer service background but had never worked in Hospitality so I was a bit hesitant at first. Lori assured me that my skills and convictions would be a great fit for Sleeping Lady and she was right. She turned out to be the best mentor that I've had thus far in my career. Lori's vast experience and knowledge of sales and marketing in general, but especially in the outdoor and B Corp driven industries, would be an asset to any company. As a leader, she instills confidence while nurturing personal growth, and sometimes personal restraint, in a manner that has allowed me to expand my skill set and relationships during even the most challenging situations. She is mission driven and passionately stands by not only her team, but her personal integrity, something that I think more people should do.
Lisa Gerber
I've worked with Lori in two different capacities over the years and it has ALWAYS been in a collaborative and forward-thinking way. Problems become opportunities and finding ways we can get super creative to through it (and have fun). Love working with her and hope we get to collaborate again some time in the future!
Experience
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Bicycle Adventures
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United States
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Leisure, Travel & Tourism
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1 - 100 Employee
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Marketing, Sales and Partnerships
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Feb 2021 - Present
Stoked to be working for The Adventure Hub! We are a collection of six adventure travel companies including @bicycleadventures, @evergreenescapes, @sacredrides, @sanjuankayakexpeditions, @seattlemtbtours and @cyclepdx. Come play with us! Stoked to be working for The Adventure Hub! We are a collection of six adventure travel companies including @bicycleadventures, @evergreenescapes, @sacredrides, @sanjuankayakexpeditions, @seattlemtbtours and @cyclepdx. Come play with us!
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Sacred Rides Mountain Bike Adventures
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Canada
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Travel Arrangements
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1 - 100 Employee
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Marketing, Sales and Partnerships
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Feb 2021 - Present
Stoked to be working for The Adventure Hub! We are a collection of six adventure travel companies including @bicycleadventures, @evergreenescapes, @sacredrides, @sanjuankayakexpeditions, @seattlemtbtours and @cyclepdx. Come play with us! Stoked to be working for The Adventure Hub! We are a collection of six adventure travel companies including @bicycleadventures, @evergreenescapes, @sacredrides, @sanjuankayakexpeditions, @seattlemtbtours and @cyclepdx. Come play with us!
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Evergreen Escapes
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United States
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Travel Arrangements
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1 - 100 Employee
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Marketing, Sales and Partnerships
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Feb 2021 - Present
Stoked to be working for The Adventure Hub! We are a collection of six adventure travel companies including @bicycleadventures, @evergreenescapes, @sacredrides, @sanjuankayakexpeditions, @seattlemtbtours and @cyclepdx. Come play with us! Stoked to be working for The Adventure Hub! We are a collection of six adventure travel companies including @bicycleadventures, @evergreenescapes, @sacredrides, @sanjuankayakexpeditions, @seattlemtbtours and @cyclepdx. Come play with us!
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San Juan Kayak Expeditions Inc
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United States
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Travel Arrangements
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1 - 100 Employee
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Marketing, Sales and Partnerships
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Feb 2021 - Present
Stoked to be working for The Adventure Hub! We are a collection of six adventure travel companies including @bicycleadventures, @evergreenescapes, @sacredrides, @sanjuankayakexpeditions, @seattlemtbtours and @cyclepdx. Come play with us! Stoked to be working for The Adventure Hub! We are a collection of six adventure travel companies including @bicycleadventures, @evergreenescapes, @sacredrides, @sanjuankayakexpeditions, @seattlemtbtours and @cyclepdx. Come play with us!
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Seattle Mountain Bike Tours
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United States
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Travel Arrangements
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Marketing, Sales and Partnerships
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Feb 2021 - Present
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Sleeping Lady Mountain Resort
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United States
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Travel Arrangements
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1 - 100 Employee
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Sales and Marketing Director and Executive Team Member
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Mar 2005 - Jun 2020
-Increased overall resort sales revenue 55% between 2005 and 2020 - Led onsite and remote sales team to regularly meet, or exceed, annual sales goals. - Managed annual operating budget of nearly $1,000,000. - Developed and implemented mission based brand strategy and marketing for resort, and four internal business units using - Excelled at creative storytelling and engaging online, print and social media campaigns. - Created commemorative 20th anniversary calendar with local artist - Development of mission oriented sustainably sourced resort collateral materials - 3 part video series highlighting target markets - Led effort to align our values with business practices and certify the resort as a BCorp (2010), and a Social Purpose Corporation (2019). - Worked collaboratively to maintain brand integrity for the resort, and business units, through careful oversight of resort communications (internal & external), operations, and strategic decisions. - Developed and managed website operations including content creation, online reservations and e-commerce. - Managed all media relations, negotiated media buys, purchased advertising (print/radio/digital), led creative process for digital and print ad development, created press releases, maintained social media channels, and website content for resort and individual business units. - Built monthly e-news, and established social media channels; subscribers to 14k monthly e-news subscribers, 10k+ Facebook followers, and 2,200 Instagram followers, with 19K check-ins over 10 years.
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Stevens Pass Mountain Resort
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United States
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Entertainment
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1 - 100 Employee
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Sales and Marketing Director and Planning Team Member
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Aug 2000 - Mar 2005
-Promoted from Guest Services Manager after one season. - Increased season pass and loyal card revenue by 25%. - Introduced and launched sale of product at Costco stores resulting in 20% increase in sales for the product category. -Promoted from Guest Services Manager after one season. - Increased season pass and loyal card revenue by 25%. - Introduced and launched sale of product at Costco stores resulting in 20% increase in sales for the product category.
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Nutro Products
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Wellness and Fitness Services
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1 - 100 Employee
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District Sales Manager
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Jan 2000 - May 2000
Executed store level strategies for growth goals and objectives for existing accounts and opened new accounts in territory. Grew business through educational staff seminars on products and selling skills workshops for store owners. Executed store level strategies for growth goals and objectives for existing accounts and opened new accounts in territory. Grew business through educational staff seminars on products and selling skills workshops for store owners.
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Ruffwear
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United States
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Manufacturing
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1 - 100 Employee
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National Sales and Customer Service Representative
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Apr 1999 - Nov 1999
Developed and nurtured relationships with 600 national and international dealers including REI, L.L. Bean and Plow and Hearth. Developed and nurtured relationships with 600 national and international dealers including REI, L.L. Bean and Plow and Hearth.
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Education
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Western Washington University
Bachelor of Arts, Sociology
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