Alliances Manager

• Dec 2021 - Present

Founder and President of Neurodiversity Matters Idaho

• Jun 2017 - Present

System Director of Marketing

• Mar 2015 - Oct 2016

Served as St. Luke's Brand Ambassador providing direction and over site of all marketing communications for the Health system. Lead a diverse team of individuals, managers, consultants, and external vendors responsible for advertising and promotions, creative services, project management, customer research and digital strategy.Key accomplishments:-Initiated a system-wide strategic communication planning process that enabled the leadership team to identify stakeholder priorities to inform the development of the Strategic Integrated Communication and Marketing Plan.-Restructured marketing communications department to improve alignment with the organization’s business strategy and increase organization effectiveness. -Established new policies, procedures and processes that enable prioritization and improve workflow efficiencies. -Implemented multiple brand architecture enhancements to increase consistency and customer focus.

Strategic Communications Manager

• Jan 2012 - Jan 2015

Responsible for the Communications and PR Strategy for Micron's Embedded Technology Business.Key Accomplishments:-Led corporate-wide global thought leadership communication initiative to elevate the Micron Brand within the computing and electronics industry.-Developed corporate marketing and public relations plan to drive awareness among customer and key media influencer audiences. -Established a senior-level executive council to drive cross business sponsorship and support for thought leadership communication platform. -Developed global channel program to strengthen mindshare and loyalty in the Micron distribution channel.

Senior Marketing and Business Development Professional

• Apr 1990 - Oct 2008

Expertise in Strategic Alliances, Business Development, Product and Program ManagementProduct Marketing Manager Roles:-Product and Program Manager for various initiatives across Hewlett Packard’s Business. Led many cross-functional teams in the design, development and launch of new, products programs and solutions. -Responsible for customer and market data analysis, pricing and distribution strategies, inventory management, product positioning, field sales support and quality issue resolution. -Led various online marketing initiatives including; the HP.com website redesign and the launch of HP’s first web-based shopping experience enabling the online purchase HP products and services.Strategic Alliance and Business Development Manager Role:-Led the development of a new outsourcing services business. Drove the market and business analysis to quantify the opportunity and led executive level review process to secure approval and funding. -Cultivated and managed key strategic alliances to enable portfolio development. Negotiated partner agreements, defined integration strategies, developed joint business plans, and conducted partner business reviews.-Defined go to market strategy including, business model, pricing, market positioning, sales and marketing tactics, and solution integration and delivery strategies. Global Channel Program Manager: -Developed Global Partner Program incorporating over 50 partners across North America and Europe. Responsibilities included; defining objectives and strategies, program structure, tools and processes and formulating an external communication plan.-Led partner recruitment efforts and contract negotiations with strategic partners. -Defined customer experience framework and engagement strategy for external partners and internal organization.