Lori Tofanelli
Communications Marketing Coordinator at Cedar Rapids Museum of Art- Claim this Profile
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Bio
Experience
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Cedar Rapids Museum of Art
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United States
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Communications Marketing Coordinator
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2015 - Present
Develop integrated approaches to marketing and programming including: public relations, advertising, print newsletters, website, e-newsletters, and social media. Program planning for multiple marketing and communication projects. Direct supervision of volunteers and mentoring of communication interns. Stellar community and customer networking for optimal marketing implementation.• Analyzed demographics and wrote comprehensive branding and marketing plan which increased presence on social media and printed publications.o Increased Instagram by 93%.o Increased Facebook presence by 40%.o Increased Twitter by 25%.• Analyzed website metrics to assist with current website migration project with a mobile friendly web design including graphics, photography and video usage.• Created weekly e-newsletter with a vibrant design and interactive approach.o Saved 75% of marketing design budget by designing ads/publications inhouse.
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St. Elizabeth Ann Seton Catholic Church
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United States
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Religious Institutions
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100 - 200 Employee
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Communications Specialist
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2015 - Present
Design development and implementation of communication strategies across all forms of media including: printed bulletin, Facebook, Twitter, YouTube, Vimeo, and website. Creation of communication announcements, brochures, newsletters, and multi-media including video editing. Liaison with website administrators improve functionality based on user feedback. Inspired marketing team to coordinate successful communications and presentations for events and programs.• Increased Facebook presence by 70%.• Spearheaded research and migrated business to new mobile friendly website.• Reengineered website design to include engaging photo slideshows, video, and audio with an emphasis on web user interface.• Re-branded professional materials to increase focus on website and social media improvements • Researched and implemented the install of new HD video camera to increase community outreach and engagement by 30%
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Independent Market Rent Surveyor
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Jan 2011 - May 2013
Conducted detailed rent surveys from a remote site, calculated rent specials and entered data into computer system. • Successfully closed each call, modifying communication and negotiation styles as necessary, to maintain collaborative outcomes with leasing agents. Conducted detailed rent surveys from a remote site, calculated rent specials and entered data into computer system. • Successfully closed each call, modifying communication and negotiation styles as necessary, to maintain collaborative outcomes with leasing agents.
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Pharmacy Care Associates LLC
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United States
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Data Entry Customer Service Specialist
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Apr 2005 - May 2010
Communicated with nursing staff, taking prescription orders via phone and fax. Entered prescription orders into database system. Monitored insurance, billing and patient profiles. Notified facility of insurance coverage issues.• Adhered to high-pressure deadlines and schedules, while maintaining high accuracy.• Proven successful customer service through establishing relationships.• Educated clients and resolved complex issues while keeping their frustration and stress levels to a minimum.
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Unit Manager – Art Quality Control Sales Liaison
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Sep 1996 - Jan 2005
Front line manager for 20 - 30 people. Facilitator between Production and Sales. Single point contact for external customers regarding product clarification and artwork needs. Liaison with IT to design, test, and implement new query software to improve process efficiency. Responsible for creating multi-department training materials, identifying new talent, developing and evaluating employees. • Developed and presented sales training classes to provide education on quality issues.• Secured cooperation between production areas to implement new centralized query area.• Analyzed, developed and implemented reports to increase efficiency.• Assisted in the analysis and customization of a multi-million-dollar graphics system• Successfully conducted interviews, hired, trained and provided performance evaluations based on departmental goals and performance expectations.
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Education
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Mount Mercy University
Bachelor's degree, Communications/Graphic Design