Experience

USADATA Inc

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Digital Marketing

  • May 2021 - Present

  New York City Metropolitan Area



Corporate Essentials

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director of Marketing

  • Oct 2017 - Aug 2020

  Parsippany

• Marketing Manager

  • Aug 2016 - Oct 2017

  Parsippany, NJ



LifeLong Retirement Corp

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • May 2011 - Aug 2016

  Bridgewater, NJ • Develop strategic marketing plans to attract qualified leads and leverage client loyalty to drive referrals. Perform market analytics measurement and analysis to evaluate campaign effectiveness and drive business decisions • Create and manage advertisements and visual collateral, including print advertisements, digital advertisements, direct marketing, client brochures and presentation templates • Manage website development from ideation; design, content creation and updates… Show more • Develop strategic marketing plans to attract qualified leads and leverage client loyalty to drive referrals. Perform market analytics measurement and analysis to evaluate campaign effectiveness and drive business decisions • Create and manage advertisements and visual collateral, including print advertisements, digital advertisements, direct marketing, client brochures and presentation templates • Manage website development from ideation; design, content creation and updates. Interface with vendor to ensure prompt and accurate delivery • Maintain compliance and licensing criterions throughout all marketing activities to stay compliant with FINRA and SEC standards, including logging and reporting requirements. Office consistently achieves exemplary marks on internal and external audits

• Business Analyst

  • Dec 2010 - May 2011

  • Project managed business plan creation for E-2 Treaty Investor Visa. Acted as liaison between vendor for business plan completion; edited submissions for content, strategy and accurateness resulting in swift approval • Provided strategic input on brand strategy including positioning, visual branding, brand voice, and brand collateral



Century 21

• Albania
• Real Estate

• Brand Marketing Analyst

  • Jun 2009 - Nov 2010

  • Managed web brand approvals for over 7500 offices in 65 countries worldwide, ensuring proper representation of the CENTURY 21® brand in all consumer facing franchisee websites with respect to compliance and overall brand image, including Thailand, Portugal, Australia and Slovakia • Acted as interface with vendor to create the CENTURY 21 Brand Center; a repository of information standardizing brand image for all CENTURY 21 franchisees nationally. Ensured timely transfer of brand assets… Show more • Managed web brand approvals for over 7500 offices in 65 countries worldwide, ensuring proper representation of the CENTURY 21® brand in all consumer facing franchisee websites with respect to compliance and overall brand image, including Thailand, Portugal, Australia and Slovakia • Acted as interface with vendor to create the CENTURY 21 Brand Center; a repository of information standardizing brand image for all CENTURY 21 franchisees nationally. Ensured timely transfer of brand assets, coordinated weekly status meetings between vendor and senior members of Century 21 Real Estate LLC Global Headquarters to evaluate progress of web platform, reviewed interface creative and site maps • Provided valuable input in weekly marketing strategy meetings with senior marketing leaders and team members Show less



Realogy Holdings Corp.

• Brand Marketing Intern

  • Jun 2008 - Aug 2008

  • Took a leadership role in intern group project focused on finding ways to engage a younger generation in real estate, and presented ideas to senior leaders at Realogy, specifically recommending a social media plan that was later implemented • Worked specifically with the CENTURY 21 brand and their recent brand refresh · Project managed marketing collateral rebranding effort, assisting with franchisee agent and broker focus groups and tracking transfer of assets between Century… Show more • Took a leadership role in intern group project focused on finding ways to engage a younger generation in real estate, and presented ideas to senior leaders at Realogy, specifically recommending a social media plan that was later implemented • Worked specifically with the CENTURY 21 brand and their recent brand refresh · Project managed marketing collateral rebranding effort, assisting with franchisee agent and broker focus groups and tracking transfer of assets between Century 21 Real Estate LLC and vendor · Updated Policies and Procedures Manual “Franchise Identity System” to reflect new brand guidelines in order to properly inform franchisees of brand related requirements · Created innovative brand approvals process, later implemented into franchisor to franchisee communication tracking Show less