Experience

Rubenstein Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Vice President, Group Head, Real Estate

  • May 2018 - Present

  Oversee the operational performance of a roster of accounts including traditional brokerage and luxury developments, hospitality, emerging real estate technologies and service providersResponsible for the development and creation of communication strategies, messaging, pitches and press releases that garner consistent placements in both trade and consumer outlets Provide guidance and support to team members to maximize results and ensure client satisfactionCounsel clients navigating sensitive situations that may elicit negative publicity, develop internal and external statements, and serve as spokesperson as appropriate



TOWN Residential

• United States
• Real Estate
• 1 - 100 Employee

• Director of Marketing and Communications

  • Jul 2014 - May 2018

  Responsible for the development of ongoing communication and marketing initiatives including the placement of trendsetting stories and deployment of customized campaigns that were reflective of TOWN's distinctive luxury brandLed a team of Marketing Associates and Graphic Designers, who in-turn provided a consistent and comprehensive level of support to the firm’s roster of more than 500 agents and associatesForged and maintained strong relationships within consumer and trade publications, broadcast media, high-traffic online outlets and an extensive vendor networkManaged all brand marketing efforts including digital and print advertising and promotion, social media, events and philanthropic effortsProduced written materials for all press releases, statements, talking points for interviews and internal communicationsIdentified speaking opportunities for TOWN’s executive team and agents



Coldwell Banker Warburg

• Real Estate
• 100 - 200 Employee

• Marketing Director

  • Jun 2004 - Jul 2014

  Planned, negotiated and oversaw the implementation of a comprehensive annual marketing program that afforded Warburg Realty exposure of more than 100 times actual media expendituresOversaw the content and direction of warburgrealty.com, while implementing consumer and agent tools that keep the site robust and relevantResponsible for the initiation of key activities and strategic partnerships such as participation on HGTV’s Selling New York, AroundMe and Warburg MobileLed the public relations efforts for the company – generated story ideas, drafted bylines, prepared executives and agents for interviews and provided data to reporters as neededWorked with the firm’s 140 agents on the creation and implementation of personal marketing programs and mailingsDeveloped and oversaw the annual advertising budget



The Corcoran Group

• United States
• Real Estate
• 700 & Above Employee

• Advertising

  • May 1998 - May 2004

  Facilitated the design, creation and placement of all company print, outdoor, direct mail and interactive campaignsLed team members during the simultaneous acquisition and ongoing transition of two leading luxury real estate companies. Responsibilities included overseeing the development and production of new company-wide collateral pieces, national placement of the new corporate branding campaign and property ads in the individual marketsEstablished and maintained relationships with outside vendors such as printers, photographers and freelance writers in the company’s three marketsPrepared and managed the advertising and marketing portion of the annual budgetHired, trained and managed a successful team of five individuals while reporting directly to top management



Siemens Power Systems Control/Siemens Energy & Automation

• Marketing and Trade Show Management

  • May 1995 - May 1998

  Planned and implemented up to six major industry trade shows annually. Oversaw show production schedules, booth development, production of collateral materials and coordinated technical demonstrations with various Siemens Divisions both domestically and internationallyOrganized and managed the bi-annual Siemens Customer Association meetings. Negotiated and reserved meeting facilities, coordinated tours, planned social events and served as the Siemens liaison throughout the weeklong meetingPrepared and managed the tactical and communications portion of the annual marketing budget