Lori Cutler

Circulation Sales Manager at DOW JONES & COMPANY, INC.
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Contact Information
us****@****om
(386) 825-5501
Location
Atlanta, Georgia, United States, US

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Darrell Brotherton

Lori joined the South Florida USA Today team as Regional Marketing Manager in 1996. She quickly took advantage of the additional training provided to help the market earn the first of three Market of the Year awards by taking advantage of a growing hotel market. Since that time Lori demonstrated a relentless focus on success through planning, goal setting, staff development and strong customer relationships. These talents and skills led to Lori’s promotion to RMM of the Atlanta market where she continued to build and lead successful sales teams. Lori is an asset to any sales and marketing team.

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Experience

    • United States
    • 1 - 100 Employee
    • Circulation Sales Manager
      • Nov 2017 - Present

      Responsible for both circulation sales and operations in FL, GA, NC and SC delivering strong results in both print and digital. Most recent efforts focused on prospecting annual digital sales opportunities within the amenity B2B category Responsible for both circulation sales and operations in FL, GA, NC and SC delivering strong results in both print and digital. Most recent efforts focused on prospecting annual digital sales opportunities within the amenity B2B category

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Sales Executive
      • Jun 2013 - Jul 2017

      Grew revenue by 280% through delivering $850,000 in gross sales into Gannett's circulation distribution network. Additionally, managed and maintained existing distribution partnerships which included the negotiation of annual contract renewals. Identified ideal prospects and packed PowerPoint Decks to secure prospective newspaper clients for Gannett's draw management proprietary system. Grew revenue by 280% through delivering $850,000 in gross sales into Gannett's circulation distribution network. Additionally, managed and maintained existing distribution partnerships which included the negotiation of annual contract renewals. Identified ideal prospects and packed PowerPoint Decks to secure prospective newspaper clients for Gannett's draw management proprietary system.

    • United States
    • Newspaper Publishing
    • 700 & Above Employee
    • Regional Marketing Director
      • Jan 2000 - Jun 2013

      Was promoted to lead sales and a sales team of seven to manage and grow daily circulation volumes of 160,000 copies across the Southeast Region. Effected circulation growth of all targeting categories in the six (6) states the region covered. Amenity, retail and education were the key categories for these efforts for both personal and team results. Airport food and beverage circulation grew to 4,500 daily copies at at time when newspapers were not previously sold in those venues. Responsibilities included the management of an annual $120,000 promotional budget as well as a fiscal circulation budget.

    • Training Facilitator
      • Jan 2000 - Dec 2010

      Developed and facilitated quarterly training sessions for the Circulation District Sales Manager new hire position. A week-long, intense training program of the new hires within that quarter leading each participant to be ready for the field. This included facilitation of all the necessary internal sales and circulation processes.

    • Regional Marketing Manager
      • Sep 1996 - Jan 2000

      Reporting to the General Manager, led sales and a sales team of two (2) to manage and grow circulation in the amenity category within the southeast area of Florida. Developed and led a strategy to bring on 16 independent South Beach hotels providing USA TODAY as their newspaper of choice to all hotel guests, and a gain of 2,000 daily copies. Cultivated relationships in the Hotel/Motel Associations of the region to maintain and acquire amenity copies outside of national agreements. Created retail strategies to grow circulation in select retail venues with a focus on food management companies.

Education

  • Concordia University
    Bachelor Of Marketing/Personnel Management, Marketing/Marketing Management, General
    -

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