Experience

Edukasyon.ph

• Philippines
• Technology, Information and Internet
• 1 - 100 Employee

• Content Strategist

  • Aug 2022 - Present

  - Worked closely with Brand Strategy Lead in creating brand building and revenue-generating pitches- Collaborated with relevant cross functional teams – Digital Marketing, Product, Technology, Partnerships, and Projects – from development of pitches, through implementation of every campaign- Researched on market and audience data needed to inform campaign and pitch strategy- Handled all campaign pitches assigned – from distilling client briefs, defining and negotiating requirements and timelines, to creating the pitch deck with strategies, creatives and content, and putting together campaign budgets and production costs

• Multimedia Specialist - Writer

  • Jul 2021 - Aug 2022

  - Produced Gen Z-focused blogs, videos, livestreams, newsletters, website copy, and social media posts for the B2C and B2B verticals of Edukasyon.ph- Produced co-branded multimedia content for well-known local and international organizations, brands, and universities such as Dove, pH Care, Globe, Sun Life, UnionBank, Energy Development Corporation, Forest Foundation Philippines, UN Women, UNDP, Pfizer Philippines Foundation, Investing in Women, AIP Foundation, Amnesty International Philippines, Mapua University, Education in New Zealand, Bond University, and the Taipei Medical University- Produced content driving the PR of Edukasyon.ph via media seeding and LinkedIn posts- Ensured all written content and materials are SEO-optimized driving traffic to website- Led the end-to-end production process from ideating slants, researching, and pitching to writing, editing, and publishing- Worked cross-functionally with internal stakeholders (i.e., Sales teams) and external stakeholders (i.e. freelance writers) in the production processYou can access some of my non-branded works at www.edukasyon.ph/blog/author/loreta-arroyo



UST Journalism Society

• Online Audio and Video Media
• 1 - 100 Employee

• President

  • May 2019 - Nov 2020

  Leading and working with a team of 70 students, strategically planned and successfully implemented projects aimed at developing the skills and knowledge of journalism students in UST, improving their experience as students and young journalists. Leading and working with a team of 70 students, strategically planned and successfully implemented projects aimed at developing the skills and knowledge of journalism students in UST, improving their experience as students and young journalists.



Rappler

• Intern

  • Jul 2020 - Sep 2020

  - Covered and monitored events like SONA and calamities, focusing on on-ground stories of people - Published stories helping indigent students raise Php 1,000,000+ from public donations to fund their studies during the pandemic under the #PisoParaSaLaptop campaign. - Wrote at least 5 social media posts amplifying the opinions of ordinary citizens - Wrote at least 12 long-form articles focused on civic engagement - Co-produced at least 3 short-form videos on citizen journalism and movements - Assisted journalists in producing articles by providing interview transcriptions You can access my articles at rappler.com/author/loreta-arroyo



UST Hiraya

• Non-profit Organizations

• Gender Equity Committee Co-Head

  • Sep 2018 - May 2019

  Along with a co-head, I created social media campaigns forwarding our advocacy on gender equity and women empowerment. Along with a co-head, I created social media campaigns forwarding our advocacy on gender equity and women empowerment.



UST Journalism Society

• Online Audio and Video Media
• 1 - 100 Employee

• Auditor

  • Sep 2018 - Mar 2019

  Reviewed and audited the expenses of the organization to ensure it stayed within its budget and led the sale of organization merchandise for its fundraising project.

• Co-head, Multimedia Committee

  • Jun 2018 - Sep 2018

  Led a team that produced graphics for the organization as well as manage a group of photographers and videographers that documented the events and activities of the organization.

• Executive Associate to the Secretary

  • Sep 2017 - May 2018

  Aided the organization's Secretary by safekeeping and reproducing important documents for the entire members of the organization and attending for the Secretary in their absence.