Experience

REPLUG - App Marketing Experts

• Germany
• Advertising Services
• 1 - 100 Employee

• Co-Founder & Head of Growth

  • Jan 2020 - Present

  Berlin REPLUG is a Berlin-based 360° app marketing consulting agency. We help mobile-first and traditional companies launch, scale, and optimize their mobile app growth through transparent and actionable frameworks. Our team of experts focuses on the following areas: Growth Consulting | User acquisition & Performance Marketing | App Store Optimization & Organic Growth | Conversion Rate Optimization | Mobile CRM & Retention | Martech Infrastructure & iOS14 support | Creative Studio Let… Show more REPLUG is a Berlin-based 360° app marketing consulting agency. We help mobile-first and traditional companies launch, scale, and optimize their mobile app growth through transparent and actionable frameworks. Our team of experts focuses on the following areas: Growth Consulting | User acquisition & Performance Marketing | App Store Optimization & Organic Growth | Conversion Rate Optimization | Mobile CRM & Retention | Martech Infrastructure & iOS14 support | Creative Studio Let us help you navigate the app marketing mess. Website: https://rplg.io Show less



Mobile Marketing Italia

• Germany
• Advertising Services

• Co-Founder

  • Apr 2019 - Present

  Berlin Area, Germany Mobile Marketing Italia (MMI) is the only digital magazine in Italy that focuses on know-how's, best practices and interviews aimed at improving the knowledge around mobile marketing strategy. The content shared is useful not only to experienced user acquisition marketing managers but also to those executives struggling with the transition to mobile-first company.



University of Rome Tor Vergata

• Italy
• Research Services
• 700 & Above Employee

• Guest Lecturer

  • Nov 2020 - Jul 2021

  Rome, Latium, Italy Guest Lecturer for the Bachelor of science in business administration and economics. Course: MOBILE MARKETING GAME - FROM USER ACQUISITION TO CUSTOMER ENGAGEMENT Topic: Paid User acquisition (UA) and most effective UA channels for Mobile Apps.



Free2Move - Unlimited Mobility

• Head of Marketing

  • Jun 2018 - Aug 2019

  Berlin Area, Germany Coordination of Marketing activities including Mobile user Acquisition and Retention, Cooperations and Partnerships, Offline / OOH campaigns, CRM activities (push notification, email), Visual and Video Communication, Content Marketing & SEO, Tracking & Analytics. https://www.free2move.com

• Head Of Performance Marketing

  • Apr 2017 - May 2018

  Berlin Area, Germany • App marketing & user growth strategy • CRM (Push Notifications & In-app message) • App-engagement and retargeting • Web campaigns • Budget allocation & Analytics • App Store Optimization • Hiring Process



Zalando SE

• Germany
• Retail
• 1 - 100 Employee

• Performance Marketing Manager - Lead Mobile

  • May 2016 - Apr 2017

  Berlin Area, Germany User Acquisition and retention campaigns across all the channels for the app "fleek - Social Fashion Shopping", one of the mobile ventures of the Zalando ecosystem • App Installs and Retargeting campaigns across all channels (Social Media, Affiliate Partners, Influencers) • Reporting and analytics with basic and advanced tools (Google analytics, Tableau Software) • Ensuring tracking set up (Adjust) • Graphic production coordination • Alignment with CRM team for Retention… Show more User Acquisition and retention campaigns across all the channels for the app "fleek - Social Fashion Shopping", one of the mobile ventures of the Zalando ecosystem • App Installs and Retargeting campaigns across all channels (Social Media, Affiliate Partners, Influencers) • Reporting and analytics with basic and advanced tools (Google analytics, Tableau Software) • Ensuring tracking set up (Adjust) • Graphic production coordination • Alignment with CRM team for Retention Campaign • Alignment with Influencer Marketing Team Show less



LOVOO

• Germany
• Internet Publishing
• 1 - 100 Employee

• Sr. Performance Marketing Manager - Paid Social Team Lead

  • Oct 2015 - May 2016

  Berlin Area, Germany • Paid Social Media Advertising Team Lead • Coordination and strategic planning of user acquisition campaigns across multiple countries • Performance monitoring and optimization toward KPIs targets and ROI • Definition of testing environments to improve performances and processes • Briefing and cooperation with graphic department • Participation in company wide projects, alignment across different teams • Actively contributed in scaling growth from ~4 to 50 Mio. users

• Performance Marketing Manager

  • Jul 2014 - Oct 2015

  Berlino, Germania • Responsible for user acquisition growth for 16 countries • Campaigns strategy and optimisation towards targets and ROI across different channels • Twitter Ads, Facebook, Instagram Ads, RTB campaigns, WEB affiliate, GDN Support • Statistical Analysis, Reporting, Budgeting • Cooperation with Graphic Department



novitap GmbH

• Germany
• Software Development

• Mobile Marketing Manager

  • Jan 2014 - Jul 2014

  Berlin Area, Germany • User acquisition campaigns for different mobile apps • Budgeting • Facebook Campaigns planning and execution • Testing New Advertising platform such as Twitter • Banners brief creation • Copywriting • Reporting and Analysis with Excel



Knowità

• Italy
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Manager

  • Oct 2009 - Nov 2013

  Arezzo Area, Italy • CRM Management and Email Marketing Campaigns. • Database development. • Institutional communication management (graphic tools). • Social Media Marketing. • Web Site management (ecommerce included). • Performance analysis and reporting.