Lorenzo Montagna
Augmented & Virtual Reality to Metaverse Strategy Advisor - Founder at second st/\R\/R - Augmented & Virtual Reality to Metaverse- Claim this Profile
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Bio
Terry von Bibra
Lorenzo and I worked together during our time at Yahoo! when he was leading Yahoo! Italy. Lorenzo embodied Yahoo! in Italy, with the customers and partners, as well as with the team. His enthusiasm, local market expertise and passion for delivering for the users, customers and team were central to the company’s success. I was particularly impressed with Lorenzo’s openness to innovation and his willingness to take risks, for example when we launched the Yahoo! Video Network and did the strategic deal with Vevo, two important initiatives in which Lorenzo played an important role. But it is Lorenzo’s diving into the world of augmented and virtual reality after Yahoo! that really stands out for me. His early recognition of just how pervasive these new technologies are becoming to how consumers want to engage with brands and products was bold and far-sighted. His engagement and focus in this area is a strong example of his strength as a business leader, embracing and adapting new technology and then helping other businesses to do the same.
Ivan Fuyala
I had the pleasure of working with Lorenzo and his team while he was leading Yahoo in Italy. I found Lorenzo to be thoroughly professional, smart, honest and very likable. He is passionate about building successful teams and growing whatever business he is focussed on.
LinkedIn User
Lorenzo was an exemplary leader. He consistently delivered superior results and had the command and respect of his team. That came from his exemplary professionalism and highly attuned emotional intelligence. Lorenzo is a great team player, and the greatest testimony I could give him is that I would love to work with him again.
Terry von Bibra
Lorenzo and I worked together during our time at Yahoo! when he was leading Yahoo! Italy. Lorenzo embodied Yahoo! in Italy, with the customers and partners, as well as with the team. His enthusiasm, local market expertise and passion for delivering for the users, customers and team were central to the company’s success. I was particularly impressed with Lorenzo’s openness to innovation and his willingness to take risks, for example when we launched the Yahoo! Video Network and did the strategic deal with Vevo, two important initiatives in which Lorenzo played an important role. But it is Lorenzo’s diving into the world of augmented and virtual reality after Yahoo! that really stands out for me. His early recognition of just how pervasive these new technologies are becoming to how consumers want to engage with brands and products was bold and far-sighted. His engagement and focus in this area is a strong example of his strength as a business leader, embracing and adapting new technology and then helping other businesses to do the same.
Ivan Fuyala
I had the pleasure of working with Lorenzo and his team while he was leading Yahoo in Italy. I found Lorenzo to be thoroughly professional, smart, honest and very likable. He is passionate about building successful teams and growing whatever business he is focussed on.
LinkedIn User
Lorenzo was an exemplary leader. He consistently delivered superior results and had the command and respect of his team. That came from his exemplary professionalism and highly attuned emotional intelligence. Lorenzo is a great team player, and the greatest testimony I could give him is that I would love to work with him again.
Terry von Bibra
Lorenzo and I worked together during our time at Yahoo! when he was leading Yahoo! Italy. Lorenzo embodied Yahoo! in Italy, with the customers and partners, as well as with the team. His enthusiasm, local market expertise and passion for delivering for the users, customers and team were central to the company’s success. I was particularly impressed with Lorenzo’s openness to innovation and his willingness to take risks, for example when we launched the Yahoo! Video Network and did the strategic deal with Vevo, two important initiatives in which Lorenzo played an important role. But it is Lorenzo’s diving into the world of augmented and virtual reality after Yahoo! that really stands out for me. His early recognition of just how pervasive these new technologies are becoming to how consumers want to engage with brands and products was bold and far-sighted. His engagement and focus in this area is a strong example of his strength as a business leader, embracing and adapting new technology and then helping other businesses to do the same.
Ivan Fuyala
I had the pleasure of working with Lorenzo and his team while he was leading Yahoo in Italy. I found Lorenzo to be thoroughly professional, smart, honest and very likable. He is passionate about building successful teams and growing whatever business he is focussed on.
LinkedIn User
Lorenzo was an exemplary leader. He consistently delivered superior results and had the command and respect of his team. That came from his exemplary professionalism and highly attuned emotional intelligence. Lorenzo is a great team player, and the greatest testimony I could give him is that I would love to work with him again.
Terry von Bibra
Lorenzo and I worked together during our time at Yahoo! when he was leading Yahoo! Italy. Lorenzo embodied Yahoo! in Italy, with the customers and partners, as well as with the team. His enthusiasm, local market expertise and passion for delivering for the users, customers and team were central to the company’s success. I was particularly impressed with Lorenzo’s openness to innovation and his willingness to take risks, for example when we launched the Yahoo! Video Network and did the strategic deal with Vevo, two important initiatives in which Lorenzo played an important role. But it is Lorenzo’s diving into the world of augmented and virtual reality after Yahoo! that really stands out for me. His early recognition of just how pervasive these new technologies are becoming to how consumers want to engage with brands and products was bold and far-sighted. His engagement and focus in this area is a strong example of his strength as a business leader, embracing and adapting new technology and then helping other businesses to do the same.
Ivan Fuyala
I had the pleasure of working with Lorenzo and his team while he was leading Yahoo in Italy. I found Lorenzo to be thoroughly professional, smart, honest and very likable. He is passionate about building successful teams and growing whatever business he is focussed on.
LinkedIn User
Lorenzo was an exemplary leader. He consistently delivered superior results and had the command and respect of his team. That came from his exemplary professionalism and highly attuned emotional intelligence. Lorenzo is a great team player, and the greatest testimony I could give him is that I would love to work with him again.
Experience
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second stARVR - Augmented & Virtual Reality to Metaverse
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Italy
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Technology, Information and Internet
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1 - 100 Employee
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Augmented & Virtual Reality to Metaverse Strategy Advisor - Founder
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May 2017 - Present
With our clients we discover, design, develop and deliver AR & VR experiences: meaningful for users and relevant for company business. ➙ We provide comprehensive training paths to discover and test in person AR & VR tks to an immersive lab ➙ We design with our clients the best solution to adopt AR & VR as part of the Corporate Strategy starting from real business needs and opportunities ➙ We define content, hardware, software, distrubution, logistics ➙ We select best in class companies with specific top experiences by industry or solution ➙ We take the ownership of the full delivery. Show less
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PwC Italy
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Italy
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Professional Services
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700 & Above Employee
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Senior Advisor AR & VR @ Technology Consulting
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Feb 2019 - Present
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VR/AR Association (VRARA)
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United States
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Industry Associations
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1 - 100 Employee
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President - Italy
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Jan 2019 - Present
I'm President of the Italian Chapter of VRARA ,the global industry association connecting leading solution providers with brands & customers. VRARA is the largest community in Augmented and Virtual Reality with more then 50 Chapters around the world and 25.000 members, 20 Committees working groups developing best practices, guidelines and standards and 4200+ organizations (companies, universities, etc) I'm President of the Italian Chapter of VRARA ,the global industry association connecting leading solution providers with brands & customers. VRARA is the largest community in Augmented and Virtual Reality with more then 50 Chapters around the world and 25.000 members, 20 Committees working groups developing best practices, guidelines and standards and 4200+ organizations (companies, universities, etc)
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PoliHub - Innovation Park & Startup Accelerator
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Italy
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Business Consulting and Services
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1 - 100 Employee
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Mentor - Advisor
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Feb 2019 - Present
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seconda-stella
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Milano, Italia
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Advisor for digital corporate strategy
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May 2016 - Present
I work in the Media industry since ‘91, since ‘98 on the web. Thanks to my background as managing director of some of the most relevant internet brands I can advise any company from SBE to large Corporations on digital strategy delivering customized solutions based on both needs of new projects launch or revamping of existing digital positioning and supports. I work in the Media industry since ‘91, since ‘98 on the web. Thanks to my background as managing director of some of the most relevant internet brands I can advise any company from SBE to large Corporations on digital strategy delivering customized solutions based on both needs of new projects launch or revamping of existing digital positioning and supports.
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Yahoo
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United States
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Technology, Information and Internet
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700 & Above Employee
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Country Manager and Commercial Director
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2004 - 2016
Responsible for Italian operations with focus on advertising sales, btob marketing and partnerships. Team size: 90 employees,: 40 sales (8 directs) Areas of management: • Direct Clients and Agencies Sales of all business lines: Display, Video, Mobile, Search, Direct Response, Programmatic, Special Events & Branded Content. • Business Partnerships • Sales operations & Account management • Sales Strategy & BtoB Marketing • Trade Events • Coordination between local team and global/EMEA functions: Finance, HR, Legal, Public Policies, Product, Marketplace, Business Dev. As Manager I’ve been successful in “GTD" = Getting Things Done , always delivering target goals and very often overachieving ambitious plan with limited resources VS competitors. The companies I worked for have been laser focus on numbers and results with a “Sell or die” culture. I never missed a quarter in terms of revenue goals… that’s why my tenure in Yahoo! has been the longest wwide as Country Manager & Commercial Director for 12 yrs until the decision to shut down South Europe and South America offices. I’ve been appointed - for 6 consecutive yrs - the best Country Manager across Yahoo! Europe for “Employees Engagement” and “Manager Efficacy and Efficiency”. This complex survey was managed by different third parties institutes based on employees, managers and peers evaluations. A bottom up and top down feedback. In terms of specific online competences as Yahoo! had the largest and most comprehensive set of products for online adv, I have full competence and understanding of all the actual market services: Display, Search, Programmatic, Mobile, Video, Social, Branded Content. I have a network of more then 200 clients and direct relationship with all media and press dedicated to online business and direct connection to all internet industry top management from Amazon to Yoox . Show less
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Founder , Managing Director & Author
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Sep 2003 - Nov 2004
Sales & Marketing Advisor for marketing, communication and sales online. Top Clients: Ferrari , J&J, MSN, Yahoo! Author of two books on Advertising and Business online: Lavapiubianco.com & Lavapiubianco.biz. - links below - Owner of a community with 8000 registered members focusing on digital marketing. Scientific Coordinator of Master “Sole 24ore Marketing, Communication and new technology”; President of the WWW. web observatory of Lugano University Sales & Marketing Advisor for marketing, communication and sales online. Top Clients: Ferrari , J&J, MSN, Yahoo! Author of two books on Advertising and Business online: Lavapiubianco.com & Lavapiubianco.biz. - links below - Owner of a community with 8000 registered members focusing on digital marketing. Scientific Coordinator of Master “Sole 24ore Marketing, Communication and new technology”; President of the WWW. web observatory of Lugano University
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AltaVista
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Managing Director
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Jan 2003 - Sep 2003
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Michelin
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France
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Motor Vehicle Manufacturing
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700 & Above Employee
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Via Michelin Managing Director Italy
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Mar 2002 - Jan 2003
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Lycos Europe
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Technology, Information and Internet
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1 - 100 Employee
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Commercial Director
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Jan 2000 - Feb 2002
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Publitalia '80
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Italy
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Advertising Services
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300 - 400 Employee
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Special Projects Manager
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Apr 1990 - Dec 1999
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Community
