Experience

EffRx Pharmaceuticals SA

• Switzerland
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• CEO

  • Jul 2016 - Present

  Transformed EffRx into a self-sustainable valuable company. Built with very tight resources an integrated team and portfolio around the newly framed company vision. Achieved EBITDA break-even within 12 months from appointment and since then increasing EBITDA growth.

• Chief Commercial Officer

  • Oct 2012 - Jul 2016

  Set up and led Commercial Operations and Business Development. Repositioned and launched Binosto®. Licensed in 50+ countries with worldwide distribution network. Leading transformation from a drug delivery to an integrated pharma company. Licensing in & out products and technology platforms. Building a proprietary product pipeline. P&L responsibility.



EffRx Pharma GmbH

• General Manager

  • Apr 2013 - Present

  GM 4/2013 - 7/2014 & GM 4/2017 - current Established EU affiliate EffRx Pharma GmbH, Berlin to act as EU Marketing Authorization Holder; acting as its General Manager. GM 4/2013 - 7/2014 & GM 4/2017 - current Established EU affiliate EffRx Pharma GmbH, Berlin to act as EU Marketing Authorization Holder; acting as its General Manager.



Tissot Medical Research

• Switzerland
• Medical Equipment Manufacturing

• Chief Commercial Officer

  • Jan 2012 - Oct 2012

  Tissot Medical Research, spin-off of Tissot Foundation, start-up in ophthalmology / intra-ocular lenses. Developed business plan, go-to-market strategy and set up commercial operations. Developed clinical plan with Moorfields Eye Hospital (oldest & largest EU eye research center). Tissot Medical Research, spin-off of Tissot Foundation, start-up in ophthalmology / intra-ocular lenses. Developed business plan, go-to-market strategy and set up commercial operations. Developed clinical plan with Moorfields Eye Hospital (oldest & largest EU eye research center).



Alexion Pharmaceuticals

• United States
• Biotechnology Research
• 700 & Above Employee

• Global Marketing, Director EMEA Nephrology Franchise

  • May 2011 - Oct 2011

  Setting up EMEA Marketing Nephrology Franchise Framed EMEA launch platform for Soliris® in aHUS and enabled x-functional launch readiness Setting up EMEA Marketing Nephrology Franchise Framed EMEA launch platform for Soliris® in aHUS and enabled x-functional launch readiness



Amgen

• United States
• Biotechnology Research
• 700 & Above Employee

• Senior Marketing Manager Bone & New Products

  • Dec 2006 - Apr 2011

  Operated a partnership with GSK across Amgen International and drove small/mid-size countries. Planned and executed the launch of then most promising Amgen pipeline drug Prolia (denosumab). Best New Drug/Launch 2010 by Scrip. Developed from scratch the structure of new Intl. Business Unit, Resourcing plan, Sales Force Operating Model, Branding & Positioning, Disease / Launch / and Post-Launch Communications.

• Maketing Manager Nephrology Franchise

  • Nov 2005 - Dec 2006

  Developed the 1st integrated Nephrology Franchise Plan. Designed and implemented new Key Account Management strategy for the Franchise. Performed strategic analysis of markets, competitors, risks, returns, including financial scenario modeling of Biosimilars market entry. Performed Portfolio optimization through assessment and SKU rationalization.

• Senior Product Manager Nephrology

  • Jan 2003 - Nov 2005

  Successfully planned, project managed and launched Mimpara® across Europe.



PricewaterhouseCoopers (PwC)

• Marketing Manager

  • Jan 1999 - Dec 2000

  Established the Marketing function after the merger/creation of pwc. Guided business development, and internal & external communication within ABAS. Developed and deployed effective ‘Go to market’ strategy and CRM. Boosted external visibility. Established the Marketing function after the merger/creation of pwc. Guided business development, and internal & external communication within ABAS. Developed and deployed effective ‘Go to market’ strategy and CRM. Boosted external visibility.



XELUX Active Eye Protection

• Head of Marketing & Sales - Member of Managment

  • Jan 1996 - Dec 1998

  Set up commercial structure and team of 6. Led client acquisition and sales growth in Western & Eastern Europe, Asia and Australia. Built and successfully launched integrated multi-brand, price and distribution strategy. Drove commercial P&L. Set up commercial structure and team of 6. Led client acquisition and sales growth in Western & Eastern Europe, Asia and Australia. Built and successfully launched integrated multi-brand, price and distribution strategy. Drove commercial P&L.