Experience

San Marco Group Spa

• Italy
• Chemical Manufacturing
• 100 - 200 Employee

• Senior business analyst

  • Apr 2020 - Present



AW LAB

• Italy
• Retail
• 300 - 400 Employee

• Business Intelligence Manager

  • Mar 2017 - Jul 2021

  As Head of Business Analysis Department for AW LAB division (+200 stores), I'm responsible for the following:Business analysis- Providing full comprehension of business figures through data analysis, storytelling and visualization.- Deeply investigating all business areas (product, sales, marketing, E-com, CRM) in order to facilitate General Manager decisions.- Developing coroporate reports and dashboards through the most advanced BI tools.- Acting as project leader for specific action plans, making sure they are properly executed by the stakeholders.- Conducting competitor analysis over the market. Store Operations- Developing budget plan and assigning objectives to each store (sales and kpis) accordingly with financial targets.- Planning and executing promotions across the network, coming back with detailed feedbacks about the results (sales and margin).Assortment planning- Developing OTB plan by store accordingly with sell-through objectives.- Defining store ranges and customer profiles to each store, in order to optimize the assortment mix.- Forecasting sales and inventory levels, predicting future impacts on cash flow.- Optmizing sales densities by reviewing store layouts and merchandise allocation. Show less

• Senior retail planner

  • Mar 2015 - Mar 2017

  Planning by store/department for AW LAB division. Store clustering to identify the best assortment mix by store/category. In season re-forecasting and inventory control. Space management and sales densities optimization. Excel trainer.



Diesel

• Apparel & Fashion
• 700 & Above Employee

• Regional Retail Planner

  • Apr 2013 - Mar 2015

  Responsible of purchase budget at store level for South Europe monobrands. In-season analysis with focus on sales, discounts, returns. Analytical support to regional buyers. Responsible of purchase budget at store level for South Europe monobrands. In-season analysis with focus on sales, discounts, returns. Analytical support to regional buyers.



OVS S.p.A.

• Italy
• Retail Apparel and Fashion
• 700 & Above Employee

• Retail analyst

  • Jul 2007 - Apr 2013

  Sales budget and forecasting. Commercial reporting, gap analysis versus budgets and plans. Qualitative analysis through accurate kpis monitoring. Sales budget and forecasting. Commercial reporting, gap analysis versus budgets and plans. Qualitative analysis through accurate kpis monitoring.



KPMG Italy

• Italy
• Business Consulting and Services
• 700 & Above Employee

• Audit Assistant

  • Aug 2006 - Jul 2007

  Audit for global industrial companies. SAP consultant. Audit for global industrial companies. SAP consultant.