Lorenzo Ostili
Digital Innovation Project Developer at Upskill 4.0- Claim this Profile
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Credentials
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Accounting Fundamentals
Corporate Finance Institute® (CFI)Aug, 2023- Sep, 2024 -
Analyzing Growth Drivers & Business Risks
Corporate Finance Institute® (CFI)Aug, 2023- Sep, 2024 -
Corporate Finance Fundamentals
Corporate Finance Institute® (CFI)Aug, 2023- Sep, 2024 -
Excel Fundamentals – Formulas for Finance
Corporate Finance Institute® (CFI)Aug, 2023- Sep, 2024 -
Fundamentals of Agile Project Management
Project Management InstituteAug, 2023- Sep, 2024 -
Fundamentals of Predictive Project Management
Project Management InstituteAug, 2023- Sep, 2024 -
Reading Financial Statements
Corporate Finance Institute® (CFI)Aug, 2023- Sep, 2024 -
Google Fundamentals of Digital Marketing
GoogleJan, 2023- Sep, 2024 -
Inbound
HubSpot AcademyApr, 2023- Sep, 2024 -
Inbound Sales
HubSpot AcademyMar, 2023- Sep, 2024 -
Revenue Operations
HubSpot AcademyApr, 2023- Sep, 2024 -
Sales Management
HubSpot AcademyMar, 2023- Sep, 2024
Experience
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Upskill 4.0
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Italy
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Higher Education
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1 - 100 Employee
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Digital Innovation Project Developer
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Apr 2023 - Present
- Use of Design Thinking methodology for project development for the company INCOM S.R.L. - Conducting in-depth user research to understand the target audience and their needs. Creating user personas to guide the design and development process. - Organizing brainstorming sessions using Design Thinking principles to generate creative ideas for brand identity enhancement, social media strategies, and magazine content. - Developing prototypes of the brand identity elements (e.g., logo, color scheme) and social media posts. Testing these prototypes with target users to gather feedback and refine the designs. - Generating engaging and relevant content for social media platforms, including images, infographics, and written posts. Aligning the content with the brand identity and target audience preferences. - Crafting compelling and consistent messaging for social media posts, magazine articles. Ensure that the tone and voice of the content align with the brand's values. - Planning, scheduling, and managing the company's social media accounts. Monitoring engagement and analyze performance metrics to optimize the social media strategy. - Implementing tools to track and analyze the effectiveness of social media strategies and content. Using analytics to make data-driven decisions and refine marketing approaches. - Development and enhancement of Brand Identity, expanding visibility through social media. - Creation of an editorial calendar with optimization of the content for search engines to improve visibility and discoverability for social media posts. - Creation of a Corporate Magazine for the offered services. Show less
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ITS Servizi alle Imprese
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Italy
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Professional Training and Coaching
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1 - 100 Employee
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Branding Project Developer
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Jan 2023 - Apr 2023
- Development of the Brand Identity for the company Napei.- Creation of logo, color palette, tone of voice, vision, and mission.- Competitor benchmarking.- Creation of the social media communication strategy.- Editorial calendar drafting.
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Digital Marketing Project Developer
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Jan 2023 - Mar 2023
- Development of the business model for Napei's digital strategy.- Development of the Business and Lean Model Canvas.- Creation of buyer personas.- Website prototype with Figma.- Creation of the website using WordPress.- Integration of Facebook Pixel, Google Analytics, Search Console, and Google Tag Manager on the website.- Keyword and long-tail analysis.- Creation of SEO-oriented blog articles.- Creation of a social media and blog editorial calendar.- Creation of Facebook and Google Ads. Show less
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Cantieri Bistrot
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Italy
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Restaurants
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Chef de Rang/Account manager
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Nov 2019 - Dec 2020
- Room and Cafeteria Staff Control and Management Officer: coordination of duties for the room staff and cafeteria service, management of kitchen orders, customer relations management, customer reservation management. - Cash Accounting Officer: cash management, ensuring correct execution of cash activities using all payment systems such as cash, debit cards, credit cards, and meal vouchers. - Daily Revenue Accounting: opening and closing of daily accounting, expense control for suppliers. - Warehouse Control and Management Officer: monitoring of missing goods and placing orders. Show less
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Rec23 Restaurant Emporio Club
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Italy
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Restaurants
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1 - 100 Employee
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Bar Waiter
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Jul 2019 - Aug 2019
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Bar Waiter
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Jun 2018 - Jul 2018
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TBar
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Italy
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Restaurants
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1 - 100 Employee
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Bar Waiter
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Oct 2013 - Mar 2017
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Education
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ITS Servizi alle Imprese
Postgraduate Degree, Digital Marketing -
Gruppo MCS
Postgraduate Degree, Accounting -
Gruppo MCS
Postgraduate Degree, Accounting -
Liceo Vittoria Colonna Roma
Diploma di Liceo, Linguistica