Lorenzo Ostili

Digital Innovation Project Developer at Upskill 4.0
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Contact Information
Location
Rome, Latium, Italy, IT

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Credentials

  • Accounting Fundamentals
    Corporate Finance Institute® (CFI)
    Aug, 2023
    - Sep, 2024
  • Analyzing Growth Drivers & Business Risks
    Corporate Finance Institute® (CFI)
    Aug, 2023
    - Sep, 2024
  • Corporate Finance Fundamentals
    Corporate Finance Institute® (CFI)
    Aug, 2023
    - Sep, 2024
  • Excel Fundamentals – Formulas for Finance
    Corporate Finance Institute® (CFI)
    Aug, 2023
    - Sep, 2024
  • Fundamentals of Agile Project Management
    Project Management Institute
    Aug, 2023
    - Sep, 2024
  • Fundamentals of Predictive Project Management
    Project Management Institute
    Aug, 2023
    - Sep, 2024
  • Reading Financial Statements
    Corporate Finance Institute® (CFI)
    Aug, 2023
    - Sep, 2024
  • Google Fundamentals of Digital Marketing
    Google
    Jan, 2023
    - Sep, 2024
  • Inbound
    HubSpot Academy
    Apr, 2023
    - Sep, 2024
  • Inbound Sales
    HubSpot Academy
    Mar, 2023
    - Sep, 2024
  • Revenue Operations
    HubSpot Academy
    Apr, 2023
    - Sep, 2024
  • Sales Management
    HubSpot Academy
    Mar, 2023
    - Sep, 2024

Experience

    • Italy
    • Higher Education
    • 1 - 100 Employee
    • Digital Innovation Project Developer
      • Apr 2023 - Present

      - Use of Design Thinking methodology for project development for the company INCOM S.R.L. - Conducting in-depth user research to understand the target audience and their needs. Creating user personas to guide the design and development process. - Organizing brainstorming sessions using Design Thinking principles to generate creative ideas for brand identity enhancement, social media strategies, and magazine content. - Developing prototypes of the brand identity elements (e.g., logo, color scheme) and social media posts. Testing these prototypes with target users to gather feedback and refine the designs. - Generating engaging and relevant content for social media platforms, including images, infographics, and written posts. Aligning the content with the brand identity and target audience preferences. - Crafting compelling and consistent messaging for social media posts, magazine articles. Ensure that the tone and voice of the content align with the brand's values. - Planning, scheduling, and managing the company's social media accounts. Monitoring engagement and analyze performance metrics to optimize the social media strategy. - Implementing tools to track and analyze the effectiveness of social media strategies and content. Using analytics to make data-driven decisions and refine marketing approaches. - Development and enhancement of Brand Identity, expanding visibility through social media. - Creation of an editorial calendar with optimization of the content for search engines to improve visibility and discoverability for social media posts. - Creation of a Corporate Magazine for the offered services. Show less

    • Italy
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Branding Project Developer
      • Jan 2023 - Apr 2023

      - Development of the Brand Identity for the company Napei.- Creation of logo, color palette, tone of voice, vision, and mission.- Competitor benchmarking.- Creation of the social media communication strategy.- Editorial calendar drafting.

    • Digital Marketing Project Developer
      • Jan 2023 - Mar 2023

      - Development of the business model for Napei's digital strategy.- Development of the Business and Lean Model Canvas.- Creation of buyer personas.- Website prototype with Figma.- Creation of the website using WordPress.- Integration of Facebook Pixel, Google Analytics, Search Console, and Google Tag Manager on the website.- Keyword and long-tail analysis.- Creation of SEO-oriented blog articles.- Creation of a social media and blog editorial calendar.- Creation of Facebook and Google Ads. Show less

    • Italy
    • Restaurants
    • Chef de Rang/Account manager
      • Nov 2019 - Dec 2020

      - Room and Cafeteria Staff Control and Management Officer: coordination of duties for the room staff and cafeteria service, management of kitchen orders, customer relations management, customer reservation management. - Cash Accounting Officer: cash management, ensuring correct execution of cash activities using all payment systems such as cash, debit cards, credit cards, and meal vouchers. - Daily Revenue Accounting: opening and closing of daily accounting, expense control for suppliers. - Warehouse Control and Management Officer: monitoring of missing goods and placing orders. Show less

    • Italy
    • Restaurants
    • 1 - 100 Employee
    • Bar Waiter
      • Jul 2019 - Aug 2019
    • Bar Waiter
      • Jun 2018 - Jul 2018
    • Italy
    • Restaurants
    • 1 - 100 Employee
    • Bar Waiter
      • Oct 2013 - Mar 2017

Education

  • ITS Servizi alle Imprese
    Postgraduate Degree, Digital Marketing
    2022 - 2024
  • Gruppo MCS
    Postgraduate Degree, Accounting
    2018 - 2019
  • Gruppo MCS
    Postgraduate Degree, Accounting
    2018 - 2018
  • Liceo Vittoria Colonna Roma
    Diploma di Liceo, Linguistica
    2007 - 2013

Community

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