Experience

Codea Studio

• Spain
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Feb 2022 - Present



Profesional independiente

• Barcelona, Cataluña / Catalunya, España

• Freelance Creative Director + Branding/Marketing Consultant

  • Sep 2019 - Oct 2022

  I've scaled up small businesses driven by big ideas by taking care of: - Brand profile & identity creation: defining buyer personas, tone of voice, communications strategy, brand essence and promise, brand book creation. - Copywriting: headlines, slogans, claims and all kinds of copies for ads / web / social media. - Marketing strategy: funnelling, social ads & OOH mkt. - Advertising: strong focus on OOH and online mkt. - Optimisation of comms processes: social media profile enhancement / UX and CS best practices. - Content optimisation: creation and implementation of a content planning strategy. Show less



DGTL Festival (Barcelona & Madrid)

• Barcelona, Catalonia, Spain

• Marketing & Communications Manager

  • May 2018 - Sep 2019

  - Managed an international team between Amsterdam and Barcelona. - Created and implemented the marketing & comms plan. - Audience analysis: tendency / behaviour / engagement results. - Created and implemented several online & offline marketing campaigns. - Partnership management (Brunch -In / DGTL Hostel / Festicket / Fever, among others). - Content planning and overseeing implementation on all brand channels. - Coordination and overseeing of all press actions. - Crafted several branded news pieces for specialized media (national and international). - Translation + editing of several English-Spanish pieces (newsletters / press releases / webposts / socials). Show less



THE COLOURS BOX

• Spain
• Advertising Services
• 1 - 100 Employee

• Creative Direction and Event Management for Smoking Papers

  • Mar 2016 - May 2018

  - Creative Direction: planning of the brand strategy for Spanish and German markets, working closely with the brand’s marketing department; coordination of creative, production and logistics teams; creation of branded content pieces; competitor analysis; searching, developing and implementing new projects and business opportunities for the brand; copywriting of several ads for specialized media. - Event management: creative development of brand activations in music festivals (experiential marketing); partnership negotiation with festivals; logistics, production and coordination of the team on-site; creation of post-launch reports. - Other clients: copywriting and translation (English / Spanish / Catalan) for clients such as La Caixa, Roche, El Fornet, Membat, among others. Show less



Buenos Aires Herald

• Ciudad Autónoma de Buenos Aires

• Journalist

  • Apr 2014 - Oct 2015

  - Local news: in charge of the local news desk (Capital Federal, Buenos Aires). - Arts & Media: specialized music critic (focus on jazz / tango / folklore). - Local news: in charge of the local news desk (Capital Federal, Buenos Aires). - Arts & Media: specialized music critic (focus on jazz / tango / folklore).



Radioypunto - Programa: El Eterguiso

• Ciudad Autónoma de Buenos Aires

• Co-host & creative direction

  • Mar 2014 - Sep 2014

  - Co-host and creative director of a weekly comedy show called "El Eterguiso" - Co-host and creative director of a weekly comedy show called "El Eterguiso"



Revista Digital Brand360

• Ciudad Autónoma de Buenos Aires

• Freelance Columnist

  • Apr 2013 - Apr 2014

  - In charge of a column dedicated to the analysis (from an advertising standpoint) of different brands and their communication/creative strategies (e.g. Absolut, M&M, US punk band Misfits or Mad Men TV series). - In charge of a column dedicated to the analysis (from an advertising standpoint) of different brands and their communication/creative strategies (e.g. Absolut, M&M, US punk band Misfits or Mad Men TV series).



FM Aprender

• Ciudad Autónoma de Buenos Aires

• Panelista radiofónico

  • Apr 2013 - Dec 2013



Universidad de Ciencias Empresariales y Sociales

• Argentina
• Education Management
• 200 - 300 Employee

• Ayudante de cátedra

  • Mar 2012 - Mar 2013

  Teaching Assistant on “Psicología y Psicoanálisis” and “Tecnologías de la Comunicación” from the Bachelor's Degree on Communications Teaching Assistant on “Psicología y Psicoanálisis” and “Tecnologías de la Comunicación” from the Bachelor's Degree on Communications



Mai10

• Ciudad Autónoma de Buenos Aires

• Community Manager

  • Sep 2011 - Apr 2012

  Elaboración de perfil 2.0; planeamiento estratégico en medios sociales; elaboración de artículos y textos diversos. Elaboración de perfil 2.0; planeamiento estratégico en medios sociales; elaboración de artículos y textos diversos.