SEO Strategist

• Sep 2022 - Present

Associate Publisher

• Mar 2022 - Aug 2022

Responsible for strategy and performance of the global money transfer section of the site. Occasionally also helping with the cryptocurrency section projects. - Analyzed performance data to prioritize pages, page types or specific partners - Briefed page templates and structures to be implemented across 100s of pages - Reported on monthly performance of the money transfers section, highlighting wins and losses and identifying next objectives - Collaborated with an international team to carry out page updates and template implementation across 10+ geos Show less

Senior SEO Executive

• Jul 2021 - Mar 2022

Promoted to Senior SEO Executive- Led and helped to develop a keyword tool for existing pages to find their next best keyword opportunities - Used log file data to identify crawling issues on the site and found solutions for them- Ran regular content 'clinics' with the team to optimize and improve existing content from multiple points of view

Search Engine Optimization Executive

• Aug 2019 - Jul 2021

Working on the website tech.co and occasionally on other sites too.- Checking and briefing commercial content pieces to be published on the website.- Collecting and Analyzing important data to report on performance for traffic, clicks, revenue and more.- Crawling the site plus auditing and fixing technical problems either myself or with the help of the tech team.- Researching and identifying opportunities for new content, updates and improvements.- Implemented changes on-page to improve internal linking, CTR and achievement of SERP features. Show less

Content Marketing & SEO Specialist

• Jan 2019 - Apr 2019

- Writing website content on https://www.paulbastorealtor.com/ - Researching websites and resources to write content - Editing and publishing new articles bi-weekly - Applying SEO best practices to increase relevance of the website - Researching and writing meta tags, titles, descriptions and keywords - Writing website content on https://www.paulbastorealtor.com/ - Researching websites and resources to write content - Editing and publishing new articles bi-weekly - Applying SEO best practices to increase relevance of the website - Researching and writing meta tags, titles, descriptions and keywords

Blogger

• Aug 2018 - Dec 2018

Produced 16 journal-style blog posts writing about studying and working abroad. Produced 16 journal-style blog posts writing about studying and working abroad.

Digital Marketing Intern

• Aug 2018 - Nov 2018

Helped founder with different projects including: The Baru Project & Velce Movement Design Produced content, press releases, proposals and interviews Created a market entry strategy for Baru, a new food import from Brazil Assisted on a Google Shopping campaign Helped founder with different projects including: The Baru Project & Velce Movement Design Produced content, press releases, proposals and interviews Created a market entry strategy for Baru, a new food import from Brazil Assisted on a Google Shopping campaign

Marketing Intern

• May 2018 - Aug 2018

http://gyde.asia/ Improving the User experience of the Gyde media platform, a new interactive out of home advertising platform installed in taxi and Grab cars. Proposing innovating ideas to increase engagement and collecting feedback to fix errors. Prospecting and reaching out to possible partner companies who need increased active engagement in their advertising. http://gyde.asia/ Improving the User experience of the Gyde media platform, a new interactive out of home advertising platform installed in taxi and Grab cars. Proposing innovating ideas to increase engagement and collecting feedback to fix errors. Prospecting and reaching out to possible partner companies who need increased active engagement in their advertising.

Vice President of Partnerships

• Jan 2018 - May 2018

VP of Partnerships at AMA Arizona State University Chapter. Looking for partners, sponsors and speakers that would like to share marketing and business knowledge or bring opportunities to our organization. VP of Partnerships at AMA Arizona State University Chapter. Looking for partners, sponsors and speakers that would like to share marketing and business knowledge or bring opportunities to our organization.

Special Projects Assistant

• Sep 2017 - May 2018

Working at the SDFC- Tempe Marketing department Promoting the Live Well Program at Arizona State University, helping to carry out projects and initiatives to promote an healthy, active lifestyle among students. Working at the SDFC- Tempe Marketing department Promoting the Live Well Program at Arizona State University, helping to carry out projects and initiatives to promote an healthy, active lifestyle among students.

Marketing & Sales Intern

• Jun 2017 - Aug 2017

Responsible for researching and reaching out to possible partners to raise awareness, increase distribution and develop relationships. Responsible for researching and reaching out to possible partners to raise awareness, increase distribution and develop relationships.