Lorenzo Bracali
Digital Transformation Director at CRABIZ Srl SB- Claim this Profile
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English Professional working proficiency
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Italian Native or bilingual proficiency
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Bio
Experience
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CRABIZ Srl - Consulenza per l'Impresa
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Italy
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Business Consulting and Services
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1 - 100 Employee
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Digital Transformation Director
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Jan 2009 - Present
Full responsibility on all relevant management tools including:- Customer relationships management before, during and after the execution of projects- Commercial activities directed to potential customers- Analysis of the Request for Quotation and proposal generation- Recruit, coach, mentor and manage of internal staff- Project Manager, Functional Analyst and Trainer continuing to perform all the tasks carried out in previous yearsKey projects:o 5.2017 - 12.2018 GUCCI (Florence HQ+Factories): Senior PM on RFID program that has the aim to identify and track all products throughout their liveso 4.2015 - 12.2017 Acea group (ATO2, Publiacqua, Acque, etc ): Senior PM and Trainer on Acea 2.0 project that is the biggest SAP implementation in Europe. We have trained more than 5.000 employees of all levels both on CRM and Work Force moduleso 12.2015 - 12.2016 GUCCI (Florence HQ ): Senior PM on BPM project with the aim to digitalize the industrialization process using Bonitasoft o 06.2013 – 10.2015 GE O&G Nuovo Pignone (Florence - Italy): Senior PM and Functional Support on mobile APPS development for Commercial Teamo 01.2014 – 09.2015 GUCCI (WW): Senior PM on Immersive Retail Experience that consist in the Video Wall istallation and the related video distribution in the flagship storeso 11.2013 – 10.2014 GE O&G SubSea (UK and Singapore): Training PM and Trainer on Oracle ERP implementation o 4.2012 – 9.2012 GE O&G (Florence - New Dehli - Warsaw - Le Creusot - Newcastle): Trainer and Functional Support on PLM Teamcenter implementationo 7.2011 – 3.2012 GE O&G Nuovo Pignone (Florence): Functional Support to Sourcing Digitization team during the “Giano project” with a commitment on: business processes re-engineering; functional specification creation, tests, users support. These activities were performed on Oracle PO, iSP and other Sourcing Quality toolso 9.2010 - 4. 2011 GE Oil&Gas (Florence): Training project on Oracle Primavera planning tool
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Senior Consultant e Trainer
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Sep 2004 - Dec 2008
Managing a team 8 people I perform the following activities: Customer relationship management; Consultant for Small companies on economic and financial issues; Design, develop, and implement a comprehensive training and Trainer. Key projects and Customers: o Project Manager, Trainer and Functional Analyst on TCE (Teamcenter Engineering & Product lifecycle management ) implementation at GE Oil&Gas WW (Nuovo Pignone -Italy, Thermodyn - France and Engineering Design Center - Poland); o Trainer on Processes & Tools for Sourcing Team at GE Oil&Gas New Delhi (India); o Training Project Manager and Trainer on Siebel CRM implementation at Turkcell Globalbilgi (Turkey) o Consultant on Business Plan, Management Control, Budget and Marketing at Rubinetteria Zazzeri; o Trainer on Project Management at Salvatore Ferragamo; o Trainer on Management Control at SEA, CASALP, FARMACOM, Formatemp. o Trainer on MRP/BoM Oracle ERP and Business Object implementation at GE - Nuovo Pignone (Italy) and GE Thermodyn (France).
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Gucci
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Italy
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Senior Project Leader & Project Fixer (external)
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Mar 2019 - Present
As part of the broader digital transformation program concerning all the factories owned by Gucci, I am responsible for the implementation project of all the new software (ERP, Planning & Scheduling and MES) in the Leathergoods and Shoes factories.
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Senior Project Manager (external)
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Oct 2013 - Mar 2019
In this position I follow as external Senior Project Manager the following relevant projects:- RFID program that has the aim to identify and track all products throughout their lives using the RFID technology- Immersive Retail Experience project that has the aim to install the hardware and software for the digital signage (digital video distribution on the mega videowall) in 9 flagships wordwide. - BPM implementation for Leader Goods process management and tracking.Thanks to this role I have the opportunity to learn something about the fashion business and production processes for shoes and leathergoods.
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Scuola Superiore Sant'Anna
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Italy
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Research Services
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700 & Above Employee
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Professor
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Mar 2018 - Present
Professor in Project Management - Master "Gestione e Controllo dell'Ambiente" Professor in Project Management - Master "Gestione e Controllo dell'Ambiente"
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Project Manager e Senior Consultant (external)
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Jul 2010 - Present
The expertise gained over ten years of experience as a trainer in several ICT projects allow me today, while remaining external consultant, to have a roles of Project Manager functional analyst, business process analyst and re-engineering, etc, placing side by side or sometimes replacing internal resources.
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Training Project Manager e Trainer (external)
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Sep 2004 - Present
This experience experience began in 2004 with the first implementation of Oracle ERP in Nuovo Pignone with my as Junior Trainer and CRABIZ as a subcontractor. From this moment my commitment in GE has been almost continuous demonstrating strong estimation by the customer that has progressively involved in several projects allowing me a strong professional growth and the acquisition of a large company processes and tools view. The main activities:- Kick off meeting with the customer and organization/planning of the project;- Creation, coordination and training of Crabiz team;- Define training needs and scheduling;- Training Material/User Manual creation;- Training conducted both in Italian and English, and both in classroom and remote (webex and telepresence);- Alignment with the customer on project status.
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ACEA
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Italy
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Utilities
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700 & Above Employee
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Senior Project Manager and Trainer
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May 2015 - Dec 2017
This project called Acea 2puntozero has the aim to implement the new tools and processes related both to the CRM and WFM based on SAP solution.I have the full responsibility on all relevant project milestone:- Customer relationships management before and during the project;- Recruitment, coaching and management of project team (about 20 trainers);- Collection of relevant info, documents, functional specification, etc in order to build a tailored training material;- Support the customer during the training plan definition and the training path;- Classroom training delivery (we have to train more then 2000 people).
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Publiacqua S.p.A.
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Italy
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Utilities
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200 - 300 Employee
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Senior Consultant e Senior Trainer in ambito SAP ERP
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Sep 2009 - Aug 2010
Training project on SAP ERP involving all company roles and SAP modules (Administrative, Purchasing, Warehouse, etc.).The success of this project led to the continuation of the relationship with the customer not only for training on other tools but also on business processes re-engineering activities, on the job user support, etc.. Training project on SAP ERP involving all company roles and SAP modules (Administrative, Purchasing, Warehouse, etc.).The success of this project led to the continuation of the relationship with the customer not only for training on other tools but also on business processes re-engineering activities, on the job user support, etc..
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Turkcell Global Bilgi
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Türkiye
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Telecommunications
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700 & Above Employee
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Project Manager e Trainer in progetto di implementazione Siebel CRM
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May 2008 - Sep 2008
• Tool familiarization done in Italy at Value Team headquarter (company that has implemented the CRM).• Transfer of 3 months in Turkey to collaborate with Turkish trainers (Turkcell team)• "Train the trainers" in English to Turkish Trainers, user manual creation and support activities during trainings conducted by Turkish trainers. • Tool familiarization done in Italy at Value Team headquarter (company that has implemented the CRM).• Transfer of 3 months in Turkey to collaborate with Turkish trainers (Turkcell team)• "Train the trainers" in English to Turkish Trainers, user manual creation and support activities during trainings conducted by Turkish trainers.
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DECATHLON FRANCE
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France
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Retail
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700 & Above Employee
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Area manager for sportswear department
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Apr 2004 - Aug 2004
Complete management of sportswear department with responsibility on: - Economic/Financial KPIs management; - Compliance check with company processes and procedures; - Marketing activities- Recruiting, training and staff management. Complete management of sportswear department with responsibility on: - Economic/Financial KPIs management; - Compliance check with company processes and procedures; - Marketing activities- Recruiting, training and staff management.
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Education
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IPSOA - Scuola d'Impresa
Master di Specializzazione, Financial and Control -
Università degli Studi di Firenze
Economia Aziendale