Lorenza Montaldo
Social Media Manager at Gruppo CO- Claim this Profile
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Bio
Experience
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Gruppo CO.
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Advertising Services
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1 - 100 Employee
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Social Media Manager
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Nov 2017 - Present
I create and manage custom social media strategies for our clients, define the proper tone of voice to communicate, and I also take care of DEM strategies. My position allows me to actively interact with our clients and representatives to define their vision and create an authentic environment on their social media channels. The most solid achievement that we can shape through an in-depth strategy is the consolidation of their Brand Awareness or Brand Authority. My daily activities: • Managing and supervising my area and those working in it • Create a concrete online strategy on social media platforms • Define and implement the content strategy to maximize the followers' engagement • Develop editorial plans according to the brand goal • Communicate the brand values through social media posts • Create custom reports to analyse and improve the ongoing strategies • Design a social media content strategy, working alongside our Creative director • Manage the communities on clients’ social media accounts making a sentiment analysis and interacting with followers - meeting their needs and intentions, and keeping positive digital conditions • Redefine and implement the ongoing strategies • Point out new marketing approaches, critical issues, latest technologies and trends to improve the quality of my work • Ensure the respect of deadlines, mine and those working with me • Establish the accurate tone of voice for every client's brand and I delineate the guidelines for every post's copy • Set the DEM strategies, which include the design, the copy, and their flow • Keep studying and learning, through online and offline courses, to improve my skills and stay updated. We have a lot of different clients, with their unique identities, and Social Media platforms to manage, which are always evolving, and these elements allow me to find new challenges every day. Show less
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lavoratore autonomo
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Italy
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Packaging and Containers Manufacturing
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700 & Above Employee
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Illustratore freelance
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2009 - Nov 2017
Throughout high school in Genoa, proficiency school (Scuola Internazione di Comics) in Turin and following I’ve been a freelance illustrator. I realized a few book illustrations for a local publishing house and participated in a few comic conventions. I also realized casual private commissions throughout the years. Throughout high school in Genoa, proficiency school (Scuola Internazione di Comics) in Turin and following I’ve been a freelance illustrator. I realized a few book illustrations for a local publishing house and participated in a few comic conventions. I also realized casual private commissions throughout the years.
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MeRcomm | M&R Comunicazione Pubblicitaria ed Editoriale
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Italy
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Advertising Services
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1 - 100 Employee
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Social Media Manager
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Apr 2017 - Sep 2017
I’ve been working as Social Media Manager and Web Content Creator for M&R Comunicazione. I curated a few press reviews for the agency’s clients and, temporarily, the agency’s blog through blog posts. I contributed to defining the marketing strategies both for the agency and clients. I’ve been working as Social Media Manager and Web Content Creator for M&R Comunicazione. I curated a few press reviews for the agency’s clients and, temporarily, the agency’s blog through blog posts. I contributed to defining the marketing strategies both for the agency and clients.
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Habanero Edizioni
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Musicians
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1 - 100 Employee
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Illustratore freelance
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2009 - 2011
I created around 5 b/w illustrations for 3 books, published by Habanero Edizioni. Book Authors: Massimo Di Perna & partners. I created around 5 b/w illustrations for 3 books, published by Habanero Edizioni. Book Authors: Massimo Di Perna & partners.
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