Lorène Audras
Image & Culture Junior Brand Manager at Veuve Clicquot- Claim this Profile
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Experience
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Veuve Clicquot
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Beverage Manufacturing
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200 - 300 Employee
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Image & Culture Junior Brand Manager
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Jan 2022 - Jun 2023
Paris, Île-de-France, France - Development of an 1600 m2 international immersive traveling exhibition called "Solaire Culture" to celebrate the Maison's 250th anniversary. Coordination of internal and external partners on topics of scenography, artistic collaborations, graphics, production, logistics… - Over 60,000 attendees across three exhibitions in Tokyo (June 2022), Los Angeles (October 2022) and London (May 2023) - Management of the media plan execution, including DOOH and OOH, press advertising and special… Show more - Development of an 1600 m2 international immersive traveling exhibition called "Solaire Culture" to celebrate the Maison's 250th anniversary. Coordination of internal and external partners on topics of scenography, artistic collaborations, graphics, production, logistics… - Over 60,000 attendees across three exhibitions in Tokyo (June 2022), Los Angeles (October 2022) and London (May 2023) - Management of the media plan execution, including DOOH and OOH, press advertising and special formats (taxis wraps, Piccadilly Circus Tube station takeover, Street flags...) - Launch of exclusive POSM including a tote bag and the edition of a new brand book to be sold in the exhibition boutiques and in future brand activations (content ideation, coordination with editor, graphic agency, copyrighters..) - Contents development to illustrate the Maison's heritage and history (audio guides, didactic illustrations, short films, bottle facsimiles) - Ideation on strategic opportunities to pursue brand culture beyond traditional approaches (innovations, latest trends, etc.)
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Global Innovations & La Grande Dame Manager Assistant
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Jul 2021 - Dec 2021
Paris, Île-de-France, France - Participation in the development of projects and animation of the range (packaging, promotional cases, prestige boxes ...): intervention on the different phases of creation, operational follow-up of developments, logistical follow-up of the deployment of international offers. - Development of the 2015 vintage of La Grande Dame, in collaboration with the Italian ceramist Paola Paronetto. Relations with the artist, execution and production tests for the boxes, choice of materials, colours… Show more - Participation in the development of projects and animation of the range (packaging, promotional cases, prestige boxes ...): intervention on the different phases of creation, operational follow-up of developments, logistical follow-up of the deployment of international offers. - Development of the 2015 vintage of La Grande Dame, in collaboration with the Italian ceramist Paola Paronetto. Relations with the artist, execution and production tests for the boxes, choice of materials, colours and range. - Preparation of “product launch” presentations for Moët Hennessy subsidiaries with activation guidelines. - Coordination: regular contacts with internal departments, external service providers and the marketing of subsidiaries abroad. - Participation in the analysis of market needs and monitoring of sales, innovations. - Participation in the preparation of international meetings (Presentation, logistics) - Ensure competitive intelligence (products, prices, distribution, advertisements, ...) Focus on prestige range La Grande Dame, one-shot exclusive offers and sustainable innovations
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Moniker Art Fair
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Artists and Writers
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Coordination Assistant
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Sep 2019 - Oct 2019
London Working part of the core team of 5 women that successfully run Moniker Art Fair twice a year for 10 editions. I was working alongside the coordination manager, developing the digital presence of the fair and relation with artists. - Hiring and coordinating assistants that will assist the core team during the build-up and the fair dates. - Managing VIP invites and attendance, pre and post fair - Communication with artists and fair visitors via email. - Newsletter design and… Show more Working part of the core team of 5 women that successfully run Moniker Art Fair twice a year for 10 editions. I was working alongside the coordination manager, developing the digital presence of the fair and relation with artists. - Hiring and coordinating assistants that will assist the core team during the build-up and the fair dates. - Managing VIP invites and attendance, pre and post fair - Communication with artists and fair visitors via email. - Newsletter design and coordination, weekly then daily in the days building up to the fair event. Show less
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Samsung Electronics
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South Korea
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Computers and Electronics Manufacturing
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700 & Above Employee
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Product Innovation
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Mar 2019 - Jul 2019
Singapore Part of the Product Innovation Team (PIT) based in Singapore, and focusing on home electronic products for the South East Asian and Oceania Markets. The team creates cutting edge products with new technologies and anticipates the needs of the clients. Different tasks would include, but not limited to, CAD and 3D printing, market & competitors analysis on a local and international basis, consumer journey development, student mentoring, project management and in-store development.
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Roust
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Russian Federation
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Beverage Manufacturing
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100 - 200 Employee
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Design Managment @ Russian Standard Vodka
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Oct 2018 - Feb 2019
London I was working as a Design Management Intern within the design studio based in London, in the sector of Premium Fine Wine and Spirits for the group ROUST (which owns Russian standard, Zubrowka, Gancia...). Working alongside in-house design team and reporting both to London and Russia on a daily basis. Different tasks would include, but not limited to : - Market and competitors analysis to understand new product segmentations, for Russian, Italian and UK markets - Design strategy for… Show more I was working as a Design Management Intern within the design studio based in London, in the sector of Premium Fine Wine and Spirits for the group ROUST (which owns Russian standard, Zubrowka, Gancia...). Working alongside in-house design team and reporting both to London and Russia on a daily basis. Different tasks would include, but not limited to : - Market and competitors analysis to understand new product segmentations, for Russian, Italian and UK markets - Design strategy for new product development; building creative briefs for the core designers of the team, based on marketing needs. - Developing a technical understanding of the production and manufacturing of bottles and packaging. - Learning the basis of artworking and creating print-ready files Show less
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Coordination Assistant
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Sep 2018 - Oct 2018
Working part of the core team of 5 women that successfully run Moniker Art Fair twice a year for 10 editions. I was working alongside the coordination manager, developing the digital presence of the fair and relation with artists. - Hiring and coordinating assistants that will assist the core team during the build-up and the fair dates. - Managing VIP invites and attendance, pre and post fair - Communication with artists and fair visitors via email. - Newsletter design and… Show more Working part of the core team of 5 women that successfully run Moniker Art Fair twice a year for 10 editions. I was working alongside the coordination manager, developing the digital presence of the fair and relation with artists. - Hiring and coordinating assistants that will assist the core team during the build-up and the fair dates. - Managing VIP invites and attendance, pre and post fair - Communication with artists and fair visitors via email. - Newsletter design and coordination, weekly then daily in the days building up to the fair event. Show less
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Pop Up Retail Sales Internship
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Jun 2016 - Jun 2016
London, Royaume-Uni La Gent is an online platform selling premium home goods. During the summer of 2016, they opened a pop-up store in Marylebone, London. I was the sole vendor in the store, representing the brand and answering to the clients. My main missions were to communicate with the clients coming in, managing stocks and processing payments. On the side, I was also handling the communication of the event, sharing our press release with various medias (magazines, websites, blogs...) to spread the word.
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We Are Talent
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Spain
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Spectator Sports
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1 - 100 Employee
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Hospitality work
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May 2016 - Jun 2016
London, Royaume-Uni
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Student internship
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Jun 2013 - Jun 2013
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RDAI
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France
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Architecture and Planning
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1 - 100 Employee
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Student internship
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Jun 2012 - Jun 2012
Région de Paris, France
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Education
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emlyon business school
Master of Science - MSc, Luxury Marketing and Management -
Parsons Paris – The New School
Exchange Trimester, Design and Business -
Central Saint Martins, University of The Arts London
Bachelor of Arts - BA, Industrial and Product Design -
University of the Arts London
Foundation Degree in Art and Design, Merit -
Ecole Jeannine Manuel
Baccalauréat Francais avec Option internationale, Scientifique -
Prépart
Short course, Fine/Studio Arts, General -
Lycée Français de Shanghai
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ISS International School Singapore