Experience

Biology

• India
• Online Media

• Founder, CEO

  • Aug 2009 - Present

  • Co-founded, shaped and grew what became a well-respected integrated boutique agency in Romania [Agency:Wiz, rebranded in 2022 as Biology], around a strong team of marketing professionals with vast expertise in digital technology, analytics, branding, promotions, advertising, content, social media, events, industrial design, production. • Developed and managed new business initiatives, from idea generation, to crafting presentations and effectively leading successful new business pitches to international clients. • Managed the relationship with key Agency clients and implemented projects in various countries, while gaining international recognition for the quality of work rendered. • Fostered long-term relationships with key Agency clients (local & international) and strategic partners. • Managed innovative digital projects from creation to implementation, while using analytics to understand performance, test & optimize results. • Responsible for team & P&L management. Show less



Wallachia International Film Festival [WIFF]

• Romania
• Performing Arts
• 1 - 100 Employee

• Int'l Film Festival Manager

  • 2019 - Present

  • Created, together with the award-winning screenwriter and producer Tudor Voican and a selected team of digital communicators and developers, event marketers and tech specialists, Wallachia International Film Festival – an art event with a unique positioning, in the Legendary Land of Wallachia. • Defined a strong set of principles for WIFF, created and set in motion the business model that supports WIFF (sponsorships & partnerships), formed the Festival Jury, developed the launch strategy and tactical plan, managed the development of the communication and event materials, leading through the preparation and implementation the 1st edition of WIFF; • Set up the aggregators for the WIFF entries and administered these accounts for the 1st edition of WIFF, while managing the launch all WIFF social media channels and post-event activities; • The 1st edition of the WIFF in a nutshell: o over 250 entries from 45 participating countries; o 166 movies, screenplays, videos and photographs selected for the lineup; o 3 World premières: 2 movies from Spain and 1 from Mexico; o 6 days and nights of Festivals; o 5 stars from all 25 reviews received after the 1st WIFF edition. Show less



Digitas

• IT Services and IT Consulting

• Vice President, Marketing

  • 2007 - 2009

  • Accountable US & Global clients and multi-million dollar business development initiatives. • Developed & managed marketing campaigns for key agency clients and lead cross-functional teams through successful implementation and optimization. • Part of the Executive Leadership Team for Digitas Chicago, in charge with defining the Agency vision, growth trajectory, key partnerships and team success. • Responsible for leading an interdisciplinary team of 27 people through their individual career journeys and day to day activities. • Awarded for creating & implementing some of the most efficient direct marketing campaigns in pharma. Show less



Abelson-Taylor

• United States
• Advertising Services
• 100 - 200 Employee

• Account Supervisor

  • 2006 - 2007

  • Managed the creation and growth of various brands from inception to post-launch strategy, • Developed & implemented cross-channel marketing programs & campaigns, while winning awards for creativity and efficiency. • Managed the day to day relationship with all Eli Lilly brand teams, US & International. • Lead the AT cross-functional teams that developed and implemented all Eli Lilly programs in US and Global. • Involved in the development of new business initiatives that expanded AT’s business in US. • Responsible for the formulating and sharing best practices with the AT teams. Show less



The Marketing Store

• France
• Advertising Services

• Account Supervisor

  • 2004 - 2006

  • Created and implemented Global programs for McDonald’s, in 30 countries, across 4 continents. • Overseen the gathering, analysing and sharing of know-how (best practice models) across TMSW group, with the goal to drive excellence in local implementation and drive up our Global performance as McDonald’s Agency of Record/AOR; • Spearheaded new business initiatives and grew the McDonald’s business of TMSW, while managing the on-contract implementation of strategic partnerships across Global programs; • Managed the mixed TMSW - Yahoo! team, while implementing McDonald’s FIFA World Cup Fantasy online game; responsible for client management, creative, performance analysis, legal & implementation on the Yahoo! FF platform. • Liaison with TMSW Global Happy Meals team with the goal to leverage talent, ideas and synergies across TMSW. Show less



Publicis Groupe

• France
• Advertising Services
• 700 & Above Employee

• Co-founder & Director, Publicis Wellcare

  • 2000 - 2003

  • Co-founded & led a new company, part of the Publicis Groupe: Publicis Wellcare Romania, specialized in healthcare marketing communication. • Two years later, Wellcare reached the no. 1 position in Romania, leading the healthcare advertising vertical, while gaining quite a few recognitions for creativity and effectiveness. • Managed step by step the team formation, P&L, new business activities and the operations of Publicis Wellcare in Romania. • Developed, under One Vision, the structure and the team that added fundamental digital capabilities to Agency’s core branding capabilities, in order to align the Agency services to the fast-moving, connected World of digital consumers.• Liaison for Romania with the Global Publicis Wellcare Group. Show less

• Account Manager

  • 1998 - 2000

  • Responsible for strategy and program developed as AOR for The Coca-Cola Group, for Romania and Moldova.• Managed The Coca-Cola team and P&L and new business initiatives on other accounts for Publicis Romania.• Part of the Agency Brand Management Team, in charge of Teams development and new business strategy & activities.



Lowe Lintas

• Advertising Services
• 1 - 100 Employee

• Sr. Account Executive

  • 1996 - 1998

  • Managed multiple clients & brands across key verticals. • Lead 2 strategic new business initiatives that increased the Agency business over time and generated recognition at International level. • Launched Hilton Hotel in Romania and managed all marketing initiatives and advertising campaigns. • Responsible for managing and growing 3 direct reports. • Managed multiple clients & brands across key verticals. • Lead 2 strategic new business initiatives that increased the Agency business over time and generated recognition at International level. • Launched Hilton Hotel in Romania and managed all marketing initiatives and advertising campaigns. • Responsible for managing and growing 3 direct reports.



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • 1995 - 1996

  • Overseen all activities and campaign related to the opening & post-opening of the 1st McDonald’s restaurant in Bucharest, Romania and the subsequent launch of other McDonald’s restaurants across various cities in Romania. • Lead the creation and the day-to-day program execution of all McDonald’s national branding and promotional campaigns. • Involved in the growth of 5 international clients and the day to day mamagement of the Agency teams and activities for the assigned clients and brands. • Implemented large-scale initiatives for Papastratos in Romania, while coordinating with strategic partners and International artists. Show less