Lorena Sora
Marketing and Outreach Officer at McCall MacBain Scholars- Claim this Profile
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Spanish Native or bilingual proficiency
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English Full professional proficiency
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French Full professional proficiency
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Bio
Annie Campbell
Lorena is an extremely dedicated and hardworking professional whose expertise in sales and marketing in international education is a real asset to any institution. She is also a team player and quite simply a kind and positive person, and these qualities go far in building a culture of trust among colleagues. It was a true pleasure to work with Lorena!
Ivan Carron
Lorena is a marketing professional who had to oversee a team that included myself. She was an incredible leader who constantly guided us to discover the best in us in order to produce solutions that assist the university have better processes and provide tools to assess and maintain the budgets in the right spot. She was in charge of strategy and large budgets for several various initiatives at the university, including overseeing the development of a customized CRM for the department with our development team. Our team's accomplishments were so successful that the platform we developed in our department was adopted across the institution for bachelor's and postgraduate degrees. It was a pleasure to be a member of her team.
Annie Campbell
Lorena is an extremely dedicated and hardworking professional whose expertise in sales and marketing in international education is a real asset to any institution. She is also a team player and quite simply a kind and positive person, and these qualities go far in building a culture of trust among colleagues. It was a true pleasure to work with Lorena!
Ivan Carron
Lorena is a marketing professional who had to oversee a team that included myself. She was an incredible leader who constantly guided us to discover the best in us in order to produce solutions that assist the university have better processes and provide tools to assess and maintain the budgets in the right spot. She was in charge of strategy and large budgets for several various initiatives at the university, including overseeing the development of a customized CRM for the department with our development team. Our team's accomplishments were so successful that the platform we developed in our department was adopted across the institution for bachelor's and postgraduate degrees. It was a pleasure to be a member of her team.
Annie Campbell
Lorena is an extremely dedicated and hardworking professional whose expertise in sales and marketing in international education is a real asset to any institution. She is also a team player and quite simply a kind and positive person, and these qualities go far in building a culture of trust among colleagues. It was a true pleasure to work with Lorena!
Ivan Carron
Lorena is a marketing professional who had to oversee a team that included myself. She was an incredible leader who constantly guided us to discover the best in us in order to produce solutions that assist the university have better processes and provide tools to assess and maintain the budgets in the right spot. She was in charge of strategy and large budgets for several various initiatives at the university, including overseeing the development of a customized CRM for the department with our development team. Our team's accomplishments were so successful that the platform we developed in our department was adopted across the institution for bachelor's and postgraduate degrees. It was a pleasure to be a member of her team.
Annie Campbell
Lorena is an extremely dedicated and hardworking professional whose expertise in sales and marketing in international education is a real asset to any institution. She is also a team player and quite simply a kind and positive person, and these qualities go far in building a culture of trust among colleagues. It was a true pleasure to work with Lorena!
Ivan Carron
Lorena is a marketing professional who had to oversee a team that included myself. She was an incredible leader who constantly guided us to discover the best in us in order to produce solutions that assist the university have better processes and provide tools to assess and maintain the budgets in the right spot. She was in charge of strategy and large budgets for several various initiatives at the university, including overseeing the development of a customized CRM for the department with our development team. Our team's accomplishments were so successful that the platform we developed in our department was adopted across the institution for bachelor's and postgraduate degrees. It was a pleasure to be a member of her team.
Experience
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McCall MacBain Scholars
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Canada
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Higher Education
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1 - 100 Employee
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Marketing and Outreach Officer
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Oct 2022 - Present
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Canada College
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Canada
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Education Management
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1 - 100 Employee
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Sales Marketing Manager
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Jan 2020 - Oct 2022
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LCI Education
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Canada
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Education Administration Programs
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100 - 200 Employee
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Conseillère aux admissions LAB- Montréal
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Jan 2019 - Dec 2019
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Upper Madison College - UMC
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Canada
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Education Management
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1 - 100 Employee
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Latin Marketing Coordinator
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Oct 2017 - Jan 2019
• Develop and execute marketing strategy for recruiting students who want to study abroad in Latin market.• Implement inbound marketing to recruit students directly through landing page test AB, facebook campaigns and telemarketing sales.• Running incentive plan for agencies overseas and promoting life style in Montréal.• Increase 23% of Latin-students numbers in 2018. • Develop and execute marketing strategy for recruiting students who want to study abroad in Latin market.• Implement inbound marketing to recruit students directly through landing page test AB, facebook campaigns and telemarketing sales.• Running incentive plan for agencies overseas and promoting life style in Montréal.• Increase 23% of Latin-students numbers in 2018.
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Universidad del Rosario
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Colombia
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Higher Education
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700 & Above Employee
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Marketing coordinator Continuing education
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Jun 2015 - Jun 2017
● Develop and execute marketing strategy and sales promotion of academic portfolio for all faculties and knowledge areas.● Execute tactics of marketing online; structure flow media chart, manage CRM platform, advertising campaigns and present results with ROI, CTR, CPL and sales of call center KPIs● Manage COP 310 million (130.000 CAD approx.) marketing budget for 450 courses portfolio.● Lead call center sales team: 4 telemarketer’s client service and manage all advertisement providers. Achieve phone sales growth in 35%. COP 125 million (52.500 CAD approx.) sales per month.● Achieved 65% growth 2015-2016 registers data base, CTR 6.8% and 21% of effectiveness sales in call to action online registers.● Designed to execute promotion and sales plan of UR Summer School and Rosea (Rosario English Area) new projects.
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Los Olivos
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Colombia
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Individual and Family Services
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1 - 100 Employee
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Marketing Manager
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Apr 2014 - Feb 2015
● Develop and execute marketing strategy for two SBU: Funerals insurances and funerals homes. Support in strategy commercial plan for funeral insurance. Implemented branding and direct marketing actions for B2B and B2C of two SBU.● Manage COP 913 million (386.000 CAD approx.) marketing budget and results presented through balanced scorecardindicators.● Lead in house advertisement were consisting in: 1 designer, 2 marketing analysts.● Coordinate public venues for 2.000 people and corporate venues.
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Sociedad Colombiana de Ortodoncia
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Colombia
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Professional Training and Coaching
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1 - 100 Employee
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Marketing and customer service coordinator
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Oct 2011 - Sep 2013
● Coordinate and execute marketing plan for 15 cities offices of SCO in Colombia.● Coordinate marketing, promotion and execute International Congress of Orthodontics (2012-Bogotá /2013-Cali), Meeting of Orthodontics specialists (2013 - Armenia) with 800 assistants average for each one. Managed orthodontics providers show; 36 stands of Colgate, OralB, 3M, Rocky mountain, Forestadent etc. ● Coordinate and execute marketing plan for 15 cities offices of SCO in Colombia.● Coordinate marketing, promotion and execute International Congress of Orthodontics (2012-Bogotá /2013-Cali), Meeting of Orthodontics specialists (2013 - Armenia) with 800 assistants average for each one. Managed orthodontics providers show; 36 stands of Colgate, OralB, 3M, Rocky mountain, Forestadent etc.
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Education
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2013 - 2014
Universidad del Rosario
Specialist in Marketing Management, Business, Management, Marketing, and Related Support Services -
2003 - 2009
Universidad Central (CO)
Publicist Bachelor Degree, Public Relations, Advertising, and Applied Communication -
2016 -
International House Bogotá
IELTS Certification, English Language and Literature/Letters
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